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All businesses:
So what’s different?
Public vs Private
→ What’s the difference?
Ownership
What is the structure of the organization?
Aims
What are the goals of this organization?
Profit
Is this organization profit-focused or not?
The SOAP acronym can help you identify the type of business you’re looking at
• Size: Vary in size—they can be a small
business, or a multinational corporation
Private
● Est. 1926 (MB brand)
● Largest selling premium
brand (~2 million vehicles) in
the world
● Listed on 2 stock exchanges
○ Frankfurt / Stuttgart
Public or private?
Group chart: Divide paper
into two halves
● Benefit
What is ● Cost
privatization?
In conclusion:
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