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Threat of
new entrants
LOW
Porter’s Five Forces
Factor Analysis Impact
Threat of substitute • Substitute products are easily accessible HIGH
products (eat at home, convenient stores)
• Economic downturn limits disposable
income – substitute products become more
appealing.
Bargaining power of• Panera has multiple options to source each LOW
suppliers ingredient they use.
Bargaining power of• Economic downturn’s affect on consumer HIGH
buyers eating behaviors – cheaper meal at home.
• Over 21 direct competitors/alternative
eating establishments of Panera.
Competitive rivalry • Differentiation and constant menu changes INTENSE
to appeal to consumer preferences.
•Many competitors in industry.
Opportunities Threats
•130 consumers daily •Multiple types of competition – fast
food, sit down restaurant, eat at
home, fast casual
•Differentiation?? What makes
Panera’s different than competitors
•76% of meals eaten at home
Recommendations
1. Work with franchisees to acquire Corner Bakery Café???
(Franchisee locations are more profitable and provide higher
ROI)
2. Expedite expansion in Canada or International (Europe)??
The BCG Matrix
The Boston Consulting Group (BCG) growth-share
matrix is most often used by organizations in
multiproduct and multimarket situations.
BCG matrix offers a way of examining and making
sense of a company’s portfolio of product and
market interests.
It based on the idea that market share in mature
markets is highly correlated with profitability and
that is relatively less expensive and less risky to
attempt to win share in the growth stage of the
market.
Relative market share
High Low
10X 1X
High
USA AMERICA
Low
KFC EXAMPLE
Limitation of the BCG Matrix