SHRM Challenges

Case study : Recruitment challenges

in Nike
 The Issue…
• Nike receives around 800 CV’s each month
• On average 100-120 open position at Nike’s EMEA
headquarters in Hilversum, Netherlands
• Many CV’s coming in imparted considerable pressure on the
administration in recruiting process
• Nike had a little capability of tracking their progress and in
handling enquiries from job applicants
• Only 4 people on the recruiting team- it was hard for them to
keep track of the CV’s- there were mistakes such as calling
someone in for an interview who was already due to come in
later that day.
 The Action…
• These problems led Nike to review their HR processes
• A rational recruitment process was needed urgently which can
reduce both time and cost dedicated to filling each position
• Also, overall quality of talent hired was expected to increase.
 The Solution…
• Job partners provided Nike with an e-recruitment solution,
ActiveRecruiter to help the company to manage the whole
recruitment process
• It offered flexibility, simplicity and was cost effective
• Candidates can directly apply to Nike’s website for specific
job, or they can find more information through external
recruitment website and newspaper advertising
• ActiveRecruiter system automatically match candidates with
job profile details held in their database
• The system frees HR staff by reducing their workload and
enabled them to work more consistently.
 The Result…
• Online recruitment save the hiring cost, reduces the load time
of recruitment and releases recruitment staff from heavy
workload
• Recruitment cost reduced by about 54%
• Return on investment achieved within 6 months
• Time-to-hire reduced from an average of 62 days to 42 days
• Each team member deal with 15 simultaneous recruitment
process while having time to fulfil their consultant role for
managers in hiring processes.
 Future
• The Gamification of Recruitment- Virtual games are scoring
points for companies’ talent acquisition strategies
• C-factor – a gamification recruitment platform
• It provides companies with unlimited number of candidates
through a gamified situational judgement test, neuroscience
based ability test and aptitude test
• This data recruitment platform is driven by AI to compute and
analyze the right candidate for any company’s culture and
environment
• The platform has digital simulations where people encounter
real work situations and are assessed on their ability to
navigate the workplace and the challenges in the organization.
• C-factor has digitized and gamified the first step of
recruitment process
• It has made possible for companies to :
– Significantly improve the quality of the assessment with a standardized
and more relevant assessment process
– Boost the company’s brand by positioning it as an innovative and
engaging place to work
– Access a technologically advance platform that is cost effective, takes
up less work and delivers results in a shorter time period.
• Eliminates bias and errors in human judgement.
https://c-factor.live/