PROPAGANDA

PROPAGANDA
PROPAGANDA
 Techniques used to influence opinions,
emotions, attitudes or behavior.
 The purpose is to benefit the
sponsor.
 It appeals to the emotions not the
intellect.
 It is not negative or positive.
 The purpose is to persuade.
 WHAT?
A message used to
persuade you to believe
something or do something

WHY?
WHO?
To persuade you to
• Corporations
buy something,
think something, • Government
or do something. Propaganda • Individuals

WHERE?
Commercials HOW?
Packaging There are 6
Speeches Stores propaganda
Billboards Internet techniques we will
Newspapers learn
Everywhere!
COMMONLY USED
PROPAGANDA
Bandwagon
Transfer
Testimonial
PlainFolks
Card Stacking
Loaded Words
BANDWAGON
 persuasive technique that invites you to join the
crowd.
 Everybody’s doing it!
 TRANSFER
 Positive feelings/desires are connected to a
product/user
 Transfers positive feelings we have of something we
know to something we don’t.
TESTIMONIAL
 Statement endorsing an idea/product by a
prominent person.
PLAIN FOLKS
 Identifies product/idea with a locality or
country
 Practical product for ordinary people.
 CARD STALKING
 Strategy of showing the product's best features.
Telling half-truths and emitting or lying about it's
potential problems.
LOADED WORDS
Use “loaded” words like . . .
New, improved, Best
Rules of the Game:

1.) Divide the class into four

groups
2.) Identify what kind of
propaganda is being flashed.
3.)Place your hands under
your chin.
4.) If you want to answer,
raise your hands and yell your
group name.
 PRACTICE:
WHAT TYPE OF PROPAGANDA TECHNIQUE IS USED IN THE FOLLOWING AD?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer

B. Loaded
word
 WHAT TYPE OF PROPAGANDA
TECHNIQUE IS USED IN THE FOLLOWING
AD?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial
WHAT TYPE OF PROPAGANDA TECHNIQUE IS
USED IN THE FOLLOWING AD?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

A. Bandwagon
WHAT TYPE OF PROPAGANDA TECHNIQUE IS USED IN
THE FOLLOWING AD?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial
WHAT TYPE OF PROPAGANDA TECHNIQUE IS
USED IN THE FOLLOWING AD?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

Loaded Word
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

Bandwagon
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Misuse of Statistics
G. Transfer
WHAT TYPE OF PROPAGANDA IS
THIS?
A. Bandwagon
B. Card- Stalking
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

B. Card Stalking