Assess The Impact Of Media

In Food And Beverage

Operations
WHAT IS MEDIA ?

• Media refers to the main means of mass communication

broadcasting, publishing, and internet.
• The communication channels through which the message moves
from sender to receiver
Effects Of Print Media On Food And Beverage Operations
Print media makes use of newspapers, magazines ,and all other
written or printed pages used for advertising
POSITIVE IMPACTS OF PRINT MEDIA

Print media helps the food and beverage outlet to reach their target
market
• Information platform – print media such as magazines and newspapers
are viewed by customers as credible sources of information ,thus
advertising food and beverage outlets hence customers know what to
expect on a certain food and beverage outlets.
• It is also tangible unlike television , radio hence it is a benefit to food
and beverage outlets as one reader may pass to another . Therefore
brandwareness is increased
 NEGATIVE IMPACTS

• Print media especially newspapers have a short life

span , therefore they expire before a lot of people have
noticed the advert.
• There is no feedback.it is difficult to track results as to
how many people have managed to read the advert like
internet hence it becomes unpredictable
• It is limited by geographic segmentation therefore if the
food and beverage outlet is targeting global audience the
media will only reach customers within that geographical
EFFECTS OF INTERNET ON FOOD AND
BEVERAGE OPERATIONS
• The Internet is a vast and burgeoning global Web of computer
networks, with no central management or ownership.(Kotler, Phillip-
Principle of marketing). The technology boom has created exciting new
ways to learn about and track customers, create products and services
tailored to meet customer needs, distribute products more efficiently
and effectively, and communicate with customers in large groups or
one-to-one.
BENEFITS OF INTERNET

• It helps the food and beverage operations to attend to customers inquiries and
respond to them early
• It helps in increasing brand awareness
• To create product knowledge through informing potential buyers of the food
and beverage product and service quality and other innovative features.
• Helps food and beverage operation to be up to date with what is trending
within the industry.
• It is an inexpensive way of advertising and it saves money for other expenses
in the food and beverage department.
• It can be used for data capturing of customers or viewers that the website has
managed to attract.
NEGATIVE IMPACTS OF INTERNET

• There is need for continual maintenance of internet facilities

• Negative feedback posted on the food and beverage outlet’s web page
may affect the image of the outlet
• All browser users have an option to block all pop up ads and banner
advertising hence a this means that a certain group of people would
not see the food and beverage outlets’ posts.
 EFFECTS OF BROADCASTING MEDIA ON FOOD
AND BEVERAGE OPERATIONS

• Broadcasting media refers to the distribution

of audio or video content to a dispense
audience via any electronic mass
communication medium, for example radio
and television
BENEFITS OF BROADCASTING MEDIA TO FOOD AND BEVERAGE
OPERATIONS

• It helps in increasing brand awareness

• It helps the food and beverage outlet to penetrate new
markets
• Convenience and flexibility- for example television
allows the advertisers to use various approaches and
different combinations, video and text to make ads
memorable , emotional, depending on the product and
or service or the target audience
• Wide reach –the ability to schedule spots throughout the
week at various times of the day that allows for local
reach
 NEGATIVE IMPACTS OF BROADCASTING MEDIA
TO FOOD AND BEVERAGE OPERATION
• The food and beverage outlet does not get any feedback from the
customers or viewers
• It is difficult to calculate the figures or numbers to which the advert
would have reached
• It is an expensive way of passing information to the public
• Lack of visual appeal (radio)-people only listen to the sound but cannot
visualise what is being advertised
• Poor attentiveness and fragmentation in case of radio use –normally
people who listen to the radio are often engaged in other activities , such
as driving ,reports therefore the level of attention to the ad is limited
CONCLUSION

All types of media are there to enable the food and

beverage operations to advertise their products to the
customers ,to inform the customers on promotions that
these operations offer, give them details on where to find
the outlets and what they offer.

media helps the food and beverage operations to get

feedback on their services so that they know what they
should do to improve their services, and also feedback
posted in public may affect the image of the organisation
negatively hence the organisation may lose business.
 DONE BY:

KESI MOYO

CAROLINE MTISI

JOYLYN TAFUMA

MOREBLESSING NYAMUDEZA
The End