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Based on information from

Baby Milk Action

Baby Milk Action is the UK member of the

International Baby Food Action Network (IBFAN)
Consisting of over 200 groups in more than 100 countries.
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UNICEF
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-Use my picture if it will help,- said this mother at the

Childrens osptial, Islamabad, Pakistan. Photo:
UNICEF.

A baby dies every 30 seconds from unsafe bottle

feeding

The babies are twins: the child with the bottle is a girl -
she died the day after this photograph was taken - but
her brother was breastfed and thrived.

The mother was told that she wouldn¶t have enough

milk for both children, and so breastfed her son while
the grandmother bottle-fed her daughter. But she would
almost certainly have been able to feed both babies,
since the more a baby suckles, the more milk is
produced.

UNICEF, Islamabad
Children¶s ospital,
Pakistan.
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The aim of the j




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%   is
to:

³contribute to the provision of safe

and adequate nutrition for infants, by
the protection and promotion of
breast-feeding  by ensuring the
proper use of breastmilk substitutes,
when these are necessary, on the
basis of adequate information and
through appropriate marketing and
distribution. ³
 ‰  


The code includes the following rules for companies like Nestlé:

Baby food companies may not:

‡ promote their products in hospitals, shops or to the general public

‡ give free samples to mothers or free or subsidised supplies to hospitals or

maternity wards

‡ give gifts to health workers or mothers

‡ promote their products to health workers: any information provided by

companies must contain only scientific and factual matters

‡ promote foods or drinks for babies

‡ give misleading information

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‡ There should be no contact between baby milk company sales

personnel and mothers.

‡ Labels must be in a language understood by the mother and must

include a clear health warning.

‡ Baby pictures may not be shown on baby milk labels.

‡ The labels must not include language which idealises the use of the
product.
Nestlé breaks the rules of #$


Monitoring results from 69

countries

2,000 rule brakes

ver 700 pictures

Nestlé is responsible for

more rule breaks than any
other company!!
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Nestlé breaks the rules in its marketing. In areas that

have a poor water supply and mothers do not have funds
to buy the products, this can be very harmful.
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³Growing
uge billboard in Taiwan moments,
(2002-2003)
Nestle
moments´-
³Raising an intelligent j



child is no longer a
dream´ ± use |
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Nido whole milk is displayed next

to the more expensive infant
formula in the baby food section
of pharmacies and
supermarkets.

This is dangerous for babies as

whole milk is not suitable for
them.
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-
Beverley Mirando,
_enior Policy Advisor, Nestlé.
Debate at Nottingham University.

_outh Africa
_ingapore

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This Baby Milk Action

advertisement was challenged
before the UK¶s Advertising
Authority.

Baby Milk Action won the case!

ãhat was said was found to be
truthful!

Nestle on the other hand lost the

case when their anti-boycott
advert was challenged by Baby
Milk Action!
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Xou have the power to stop

buying Nescafé (and other
Nestlé products) until Nestlé
abides by the ãorld ealth
Assembly marketing
requirements for baby foods!
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