Beruflich Dokumente
Kultur Dokumente
STRATEGIC MANAGEMENT
Advantages
1. Edgy design is their style of ‘Smash the World’ design they are
already known and respected for
2. The reputation they have built so far as being revolutionary
with designs, will remain in tact
3. Their design will be a point of differentiation from their
competitors‘
4. The designers are happy because they would not have
conformed to the norm
Disadvantages
1. The chances of getting the Denmark Sports Logo project
reduces
2. Appealing to a larger client base will be slim if they always
insist of Edgy ideas
IN CONCLUSION…