The Life of Steve

Jobs
By Saksham and
Gaurav
 Young Steve jobs
 Born on February 24th, 1955 in San
Francisco, California

 Put up for adoption a week after

birth

 Adoption was finalized under the

condition that Steve would attend
colleges
 Education
 Skipped 5th grade

 Took his first electronics

class in high school

 After school, attended lectures at

the Hewlett-Packard company where
he met Steve Wonzniak during work
 Education (Cont.)
 Graduated high school in 1972

 Enrolled in Reed College in Oregon

 Dropped out after one semester

 Slept on his friends dorm room floor

and dropped in on classes of interest
 The Beginning of A
Career
 Returned to California in 1974 and was
hired as a technician for Atari

Attended meetings at
Wozniak’s “Homebrew
Computer Club”

 Steve convinced Wozniak to work with

him in building computers
 Apple
 Born on April 1st, 1976

 Apple I designed and prototype built

 First single board computer with

built-in video interface
 Apple (Cont.)
 Apple II designed in the following year

 Operating System loaded automatically

 Smaller Components & built-in

circuitry

 In 1976, Jobs looked to hire a

public relations agency to help
advertise
 Smooth Sailing
 Most investors turned Apple down

 Retired Intel executive Mike

Markkula decided to invest

 Markkula became chairman

of Apple in May 1977
 Smooth Sailing (Cont.)
 Became publicly traded company in 1980

 Launched LISA in 1983

 First commercial
computer to use GUI

 Unpopular due to its few software

programs and high price
 Smooth Sailing (Cont.)
 Macintosh created to compete with
PC

 Marketed for friendliness, not just a

mindless machine

 Very popular – sold approximately

70,000 Macs in the first 100 days
 The Downfall
 Sales began to plunge

 Wozniak quit Apple in 1985

 Board members of Apple met on

May 28th, 1985 and each voted on
the removal of Steve from the
company
 Still Looking Up
 After taking time off, Jobs wanted to
get back to Apple and his love for
computers

Decided to start his own

company

 Founded NeXT Computer in 1989

 Still Looking Up (Cont.)
 NeXT turned a profit for the first
time in 1992

 NeXT software needed to be made

more reliable and compatible for
consumers

 Company slowly starts going

downhill
 Still Looking Up (Cont.)
 Jobs was criticized for wasting
money that belonged to the company
in 1993

 Closed a NeXT factory in that

February

 Laid off half of the employees and

stopped making computers
 Still Looking Up (Cont.)
 Jobs had to make drastic decisions

 Microsoft purchased NeXT software

 Microsoft came up with $150 million

to stake in Apple

 Saved a dying company.

 Still Looking Up (Cont.)
 Jobs management style had
drastically changed

 Relaxed and was open to

suggestions

 Employees commented that Jobs

made experimenting with electronics
fun
 Still Looking Up (Cont.)
 Jobs began looking into alternatives
to Object Linking and Embedding

 Created OpenDoc

 Jobs was very serious about this

 Still Looking Up (Cont.)
 NeXT STEP software was being
turned into Mac OS X

 Under Jobs’ guidance the company

increased sales

 Introduced the iMac and other new

products
 Still Looking Up (Cont.)
 Jobs held the title of ICEO

 Very influential impact on the Apple

company

 By the year 2000, he created even

greater advances in new technology
 The New Beginning

 In early 2000, Pixar leads animated film

industry

 Later that month,

Jobs announced his
return to the CEO
position

 Insisted on keeping his $1 annual salary

 The New Beginning
(Cont.)
 Although his salary was low, the
company granted him ten million
shares of Apple stock worth
hundreds of millions
 The New Beginning
(Cont.)
 First project as CEO was the G4
Cube

Was too expensive

and didn’t satisfy a
certain market

Lasted only twelve

months in Apple’s line-up
 The New Beginning
(Cont.)
 The next step for Steve was his
newest operating system, Mac OS X

 The future of Apple

 The New Beginning
(Cont.)
 Apple wanted software to sync up
digital devices

 Was turned down by most companies

 Jobs took matters into his own hands

and created iLife suite.
 The New Beginning
(Cont.)
 In 2001, Jobs opened Apple retail
stores so customers could:
1. Try out computers
2. Test software
3. Meet with salespeople

 This was a large risk but he knew that

people would want to buy them
 Portable Audio
Revolution
 Less than a year after iTunes was
released, Apple released the iPod

 Originally only for Mac users

 In July 2002, the new iPod was

available for Windows users as
well

 Sales skyrocketed and 75% of MP3

players are iPods
 Portable Audio Revolution
(Cont.)
 In eight weeks, five million songs
were sold on iTunes

 Took over 80% of the legal music

downloading market
 More Successful
Changes
 June 6th, 2005, Jobs announced
switch from PowerPC chips to
Intel chips.

This would conserve

energy on PowerBook
and iBook
 More Successful
Changes (Cont.)
 October 2005, 5th generation of iPod was
introduced

 Could play music

videos and TV shows

 Jobs announced the

opening of the iTunes
video store
 Pixar
 Pixar was Jobs’ second company

 Swept the box office with

its animated films

On January 24th, 2006, Disney

bought out Pixar for $7.4 billion
 Conclusion
 Despite a recent scare with
pancreatic cancer, Jobs is back in
health and doing just fine

 Jobs is an influential man who

learned from
his failures and gained
maturity from them

 True role model