MARKET ORIENTATIONS ADOPTED

BY FIRMS
PROCTER AND GAMBLE NESTLE
PRODUCTION CONCEPT : PRODCUTION CONCEPT :
 P&G is large varieties and high quality of products . It focuses
 Nestle’s business objective is to manufacture and market its
product in a way that creates value that can be sustained over
on production and distribution efficiency .
long term. Nestle’s product are of affordable price.
 Customers actually go by a variety of consideration besides PRODUCT CONCEPT :
price.  Nestle follow their concept like its product maggi , they stick
PRODUCT CONCEPT : to it and they did introduce variety of variations in maggi to
target various customer.
 It has its ‘ Product excellence has the supreme thing. The
SELLING CONCEPT :
company has improved quality products and depending on
growth of economy  Nestle promote its product at large scale in a various form of
advertisement to reach mass public so that they can increase
 Example : Arial ( powder and soap) their sales.

SELLING CONCEPT : MARKETING CONCEPT :

For surviving in the competitive world every firm needs to
 P & G products are daily used products and used regularly, it follow this concept so as
doesn’t have any season to provide a product according to the customer needs and wants
like nes-plus multigrain flakes which saves time in the morning
MARKETING CONCEPT :
breakfast and it is also very nutritious.
 Marketing concepts starts from customers and ends to SOCIETAL CONCEPT :
customers.  In recent years the partnership has got broad clean drinking
SOCIETAL MARKETING CONCEPT : water and sanitation facilities to one lakh people in ivory post
cocoa communities.
 It has done many welfare programs.