MEDIA and SOCIETY

Can you imagine a

world without MEDIA ?
MEDIA plays a
significant role in our
society, IN OUR DAILY
LIFE today. It is all
around us.
FROM THE SHOWS WE
WATCH ON TV’S, MUSIC WE
LISTEN TO ON THE RADIO,
TO THE BOOKS, MAGAZINES,
AND NEWSPAPERS WE READ
EACH DAY.
WITHOUT MEDIA, PEOPLE IN
SOCIETIES WOULD BE ISOLATED,
NOT ONLY FROM THE REST OF
THE WORLD BUT FROM THE
GOVERNMENT, LAW-MAKERS,
AND NEIGHBOURING TOWNS AND
CITIES.
THEFLOW OF
INFORMATION IS
IMPORTANT FOR THE
DEVELOPMENT OF
COMMUNITIES AND THE
MEDIA FACILITATES IT.
WITHOUT A WIDE ARRAY OF
INFORMATION, PEOPLE’S
OPINIONS AND VIEWS WOULD BE
LIMITED AND THEIR IMPRESSION
AND CONCLUSIONS OF THE
WORLD AROUND THEM STUNTED
.
HISTORICALLY, THE MOST
COMMON FORM OF DISTRIBUTION
OF INFORMATION WAS WORD OF
MOUTH WITH THE NEWS
BEGINNING WITH THE WORDS,
“DID YOU KNOW”……..?
 INDEED, THE WORD OF MOUTH IS STILL
ONE OF THE MOST POWERFUL TOOLS IN
THE SHARING OF INFORMATION TODAY,
PARTICULARLY IN TOURISM, BUT
TECHNOLOGY HAS ALLOWED FOR THIS
EXCHANGE TO TAKE PLACE IN AN
INSTANT, FORGING THE WAY TO BIGGER
AND BETTER MEDIA HOUSES WITH
INSTANT ACCESS TO INFORMATION WITH
THE INSTANT GRATIFICATION.
SO, WHAT IS
MEDIA?
MEDIA – A MEANS BY
WHICH INFORMATION
IS CONVEYED FROM
ONE PLACE TO
ANOTHER.
ANY DEVICE THAT ASSIST AN
INSTRUCTOR TO TRANSMIT TO
A LEARNER THE FACTS, SKILLS,
ATTITUDES, KNOWLEDGE AND
APPRECIATION TO MAKE
LEARNING EASY,
AS TO HELP BOTH THE
TEACHER TO TEACH
MORE AND THE LEARNER
TO REFLECTIVELY GRASP
THE CONCEPTS MORE
EFFECTIVELY.
MEDIA IS A COMMUNICATION
CHANNELS THROUGH WHICH
NEWS, ENTERTAINMENT,
EDUCATION, DATA, OR
PROMOTIONAL MESSAGES ARE
DISSEMINATED.
MEDIA INCLUDES EVERY
BROADCASTING AND
NARROWCASTING MEDIUM SUCH AS
NESWPAPER, MAGAZINES, TV,
RADIO, BILLBOARDS, DIRECT MAIL,
TELEPHONE, FAX , AND INTERNET.
ITS FUNCTION TO SOCIETY IS:
1. TO INFORM
* PEOPLE COME TO KNOW WHAT,
WHEN, WHERE, WHO, WHY & HOW THE
THINGS ARE HAPPENING.
* IT BRINGS ABOUT GREATER
AWARENESS AMONG THE MASSES ABOUT
MEN AND MATERIALS.
2. TO EDUCATE
* BY GIVING INFORMATION ABOUT
FOOD, HEALTH, AGRICULTURE,
TECHNOLOGY, EMPLOYMENT
MODERNIZATION, ETC.
3. TO ENTERTAIN
* MOVIES
* ANIMATIONS
* MUSIC, ETC.
Media affects people in varied ways, may
it be positive or in a negative way.
POSITIVE ASPECTS:
1. Media show us constructive information
which can boost self-esteem, heighten
interest levels in particular subject or
encourage people.
2. It is a gateway to places unknown,
foreign and magical with knowledge of
what goes around us
without being physically present in that
place.
3. Video games today are increasingly
active-oriented, making kids get off their
behind and engage in games that require
physical movement.
4. Media also help us engage with other
people around the world, and be more open
and understanding towards other cultures.
 NEGATIVE ASPECTS:
1. Kids are influenced easily by wht they see
on television or the internet, mimicking such
acts (if not as extreme, though on the lines
of violence) on elders , or kids their age.
2. Obesity is on the rise for the kids who
plant themselves in front of television,
computer, laptop, cellphones, not budging
for hours on end.
3. The media can
influence one to do
things that aren’t
moral.
MEDIA HAS GIVEN US
EXCELLENT PLATFORM TO
PRESENT OURSELVES BEFORE
THE WORLD AND CONTRIBUTE
IN OUR OWN WAY TO THE
CHANGING WORLD SCENARIO.