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oyalty Program
v
lu e Immediate gratification
vC a sh v a ----
v
vR e d e m p tio n oMore
---- p tio nChoice
s
v
vA sp ira tio----
n a l vFeel
a lu e Good factor
v
vR e le v a n ce
---- Does it make sense
v
vC o n v e n ie n ce
---- Ease of availing reward
Some insights --- Company perspective
Loyalty initiatives are not short term marketing tools . They
should
•deliver tangible value in proportion to the value the customer brings to the
company
•offer right mix of Product, Price, Service Delivery & Relationship benefits
•Communication to be transparent , timely and focussed
•Consistent across all customer touch points
Complete
Customer
“ Relationship ” Cu
Experience st
e o
Custome Pe r m
r cost r
ve cei
of va d
using lu
e
your
product
Ø Cash back
•
•
Why should a business
offer a Loyalty Card ?
Ø Identification of Customers (enabling deeper relationship marketing)