Beruflich Dokumente
Kultur Dokumente
COLGATE
CIBACA
CIBACA
The Road Ahead
The Road Ahead
Anindya Pal
Abhijit Samanta
Kamalika Mondal
Saugata Dastider
Subhadip Chakraborty
Presentation Overview
4 Positioning
5
Creative, Media & Communication Strategy
6 Conclusion
INDIAN TOOTHPASTE INDUSTRY:AN
OVERVIEW
Demographic
i) Age – Targets the entire family
ii) Income – Cibaca targets low income group
and middle class.
iii) Sex – Both male and female.
Consumer Understanding
• Colgate has been present in the domestic oral care
market for the last 70 years and its oral care brands
enjoy strong brand equity in the market.