Unit – I

Communication – Business Communication – components – types – formal communication network – work team communication – variables – goal – conflict resolution – non – verbal communication – cross cultural communication –
business meetings – business etiquette.
Unit – II
Corporate communication – employee communication – managing government
relations – writing for media and media relations- Types of interviews – preparation for
interview – Time management.
Unit – III
Corporate communication in brand promotion – financial communication – crises communication –Correspondence of company secretary with shareholders and directors – agenda – minutes –circular preparation.
 
Unit – IV
Repot writing - characterizing & business reports – types and forms & reports – project proposals – collection of data – tables constitution – charts – writing the report – documenting the sources – proof reading –Techniques of
writing- principles for report writing.
Unit – V
Business presentation - Written and oral presentation – work – team presentation – delivering the business presentation visual aids – slides – electronic presentation – hand – outs – delivering the presentation – career planning –
preparing resume – job applications – preparation for a job interview – employment interviews – follow –up.
 
COURSE OUTCOME:
Learners should be able to
Get into the habit of regular writing.
Express themselves in different genres of writing from creative to factual writing.
Identify their areas of strengths and weakness in writing.
 
TEXT BOOKS:
 
Ramesh , MS, , Business communication, R. Chand and Co, NewDelhi, 2013.
Rajendra Paul, Essentials of Communication, Sultan Chand and co, New Delhi 2014;
 
REFERENCE BOOKS:
 
Scot Ober, Contemporary business communication, fifth edition,2012, biztantra.
Lesiler& Flat lay, Basic Business communication. Tata McGrawHill, 2013
E.H. McGrath, S.J.,2015, Basic Managerial skills for All, 9th ed. Prentice-Hall of India, New Delhi.