Brand Management Assignment for final

Exam

Adolf Paguh Ingancio Barus

Novanda Dian Ismusetyawan
Group 3
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 Strength:

01 • Rarely similar businesses.

• Capital to start a small business.

SWOT
• Raw materials are widely available in Malang.
• Production site in Malang.
• Spinach does not recognize weather conditions.
 
. Weakness:
02 • The number of production workers is limited.
• The product cannot last too long if it is not placed in the
refrigerator because it is without preservatives.

ANALYSIS 03
Opportunity
• Can easily enter the target market, because it is still rare for
spinach chips in the Malang region.
• New product.
• The advantages of spinach chips, without the use of instant
spices so that the taste is very unique.
• The price of spinach chips is not so draining the bag, so it can
be enjoyed by everyone.

Threaths
04 • Similar businesses arise with different raw materials.
• Marketing networks that are not yet extensive.
• Changes in consumer tastes.
• Limited availability of raw materials (not enough demand)
 Product Analysis

The products offered in my business are chips made from Si abah

Spinach with the characteristics of my creative and innovative products
Why You Your Picture Here

Should Name Here

1.The price is
cheap
2.You will get
Name Here

Buy?
Programmer Programmer
the nutrition
value

It is a diet
Name Here
food you will Name Here
Designer get fullness Designer
with eat a little
porsion

This food
contains
Name Here
abundant Name Here
Manager vitamins and Manager
sugar fewer
and without
preservatives
 Your Picture Here

Brand Resonance
Brand resonance
1.Identity
We hope that through the
brand that is formed can
give a deep meaning to
customers and brainstorm
people's brains to buy
products, so that it raises
the intention of people to
buy Abah spinach chips.
Besides this brand can be
an identity that is
embedded in the brains of
consumers and has its
own meaning as a product
identity that distinguishes
it from other products.
2. Meaning:
3. Response
Through the images and  
colors presented are Through the images and
expected to improve brand colors presented are
performance so that it is expected to get a good
expected to attract the response from customers
attention of customers to and good reactions from
buy products. customers and increase
the sense of customer
satisfaction with the brand
that will be directly
proportional to customer
satisfaction with the taste
and shape of the product.
4: Resonance
Through the images and
colors presented are
expected to be a
communication tool
between UMKMs and
prospective buyers,
through existing brands it
is expected to be able to
convey the identity of the
product along with the
composition, color, which
fosters the intention of the
prospective customer to
buy the product, and the
customer can share the
information to others
Besides communicating
through pictures, writing
and pictures, people can
Raw materials

Re-new Product
With Modern
Re-new
Packages
Package

Point Of Parity Si Abah Spinach

Traditional
products
And Lays Chips:

-Both of them are snacks. The Competitor

Products
-Both of them are equally
delicious.
- Both of them are
Portfolio beneficial
Presentation
Point Of Different Si Abah Spinach Againts Lays
Chips:
• Without containing preservatives, sweeteners,
coloring.
• Durability of chips for long time storage.
• Made from high quality ingredients.
Selling Estimate
 Memorability:
This is the A must in building brand equity is to achieve brand hospitality.
Criteria of Where to achieve a brand must be able to consider and an
important job for a marketer to create a brand can ask how to use
Brand a unique name, symbol, logo that makes it easy for consumers to
remember.
elements, So the UMKM must Make A memorabillity Brand
 
The company Meaningfully:
Should know The meaning of the word meaningfully can be formed by two
important factors namely descriptive and persuasive. Where the
this aspects to descriptive factor here is general information about the product
category. While the persuasive factor provides specific
Increase of information about the attributes and benefits of a brand. So the
UMKM must Make A meaningfully Brand
value of  
Likability:
Brands This likability criterion implies that a brand must attract the
attention of consumers. Marketers usually provide a visual
appearance that makes the consumer interested to observe it.
So the UMKM must Make A Likability Brand
 
This is the  
Transferability:
Criteria of This transferability criterion implies that a brand must have an ease to be transferred
to other product categories and can be used in different geographical and cultural
Brand conditions.
 
elements, Adaptable:
The consideration in choosing brand elements that are no less important is
The company adaptability. This is because there may be changes in values ​and opinions which
incidentally are temporary. Therefore, brand elements must be constantly updated at
Should know all times to meet the demands of consumers who have tastes that change from time
to time.
this aspects to  
Protectability:
Increase of Choosing brand elements must be protected by law. This protection criterion is
included in the last criterion for having brand elements, because there are
value of requirements to support or disguise the brand, but a marketer must be very clever to
offer the uniqueness of a product that makes it difficult for the need to imitate it.
Brands To protect the brand, umkm must register its trademark with the Ministry of
Law and Human Rights and make a patent on the brand.
 
 
Thank you
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