Case Study On Apple.

Inc,
Acquiring Indian Market
OUTLINE

 Company Overview
 Situation Analysis
 Key Success Factors
 SWOT Analysis
 Implementation and Expected Outcomes
 Company Overview
 Apple was founded by Steve Jobs,
Steve Wozniak, and Ronald Wayne on
April 1, 1976 to develop and sell
personal computers.

 It was incorporated as Apple

Computer, Inc. on January 3, 1977,
and was renamed as Apple Inc. on
January 9, 2007 to reflect its shifted
focus towards consumer electronics.

 Apple Inc. headquarter in California.

 Apple Inc. has 9 products , 7 services

and 378 retail stores world wide
Situation Analysis:

Industry Overview :

The Consumer Electronics industry includes electronic

appliances that are used everyday, mostly for communication,
entertainment, and office purposes.

I n India there were some leaders in electronic industry, which

was ruling electronics market.
 Apple Inc. Competitors
Apple has many competitors in the personal
computers industry
 Apple Inc. Competitors
In smart phones
industry
 Strategic Group Map
Smartphones SGM
12

10

APPLE
8

HTC
Price

4 SAMSUNG

0
0 0.5 1 2 2.5 3 3.5
1.5
Quality
Strategic Group Map for
Software
 Issues

 1. Product differentiation
In today’s age there is a thirst for hot new products, and keeping a high
end product on the shelves can be a challenge.
 2. Product Diversification
Apple has continuously expanded its product depth to extract all of its
value. The question is how long can they keep doing this until
consumers lose interest?
 3. Maintaining Customer Loyalty
❏Apple needs to maintain their high level of customer service to
maintain their customer loyalty. This a big
differentiating factor for their business.

 4. Market Saturation
❏A saturated market leads to less profits and decreased demand.
SWOT Analysis
 Strengths
 ❏ #1 Globally recognized brand

 ❏ Research and Development

 ❏ Innovation

 ❏ Healthy Financial Performance

 Loyal Consumers

 ❏ Economies of Scale
 Weaknesses

 High retail prices:

 ❖ Apple has a differentiation strategy and
charges higher prices for their unique products,
but have to be careful to not charge too much.

 ❏ Slowing innovation:
If this happens, then Apple may lose a competitive
edge.

 ❏ Competition from major firms:

Competition could intensify.
 Opportunities

 ❏ Sales growth in emerging economies

 ❏ iWatch and Mac Pro

 ❖ Demonstrating continued Apple innovation.

 Threats

 ❏ Stiff competition:
 ❖ Competition is high and intense in the technology sector.
 ❏ Product Imitations:
 ❖ These product imitations could serve as a low cost
substitute.
 ❏ Potential saturation of mobile market:
 ❖ If markets become saturated profits decrease for the
industry and Apple.
Key Success Factors
 1-Technology
 Apple is an expert in the computer technology and the electronics
industry becoming a global leader in the computer industry and its
R&D.
❏ They have expanded computer technology into phones,
laptops, tablets, music players, and recently into watches.

 2. Manufacturing
 Apple has achieved both internal and external economies of scale by
becoming the number one firm in their industry which lowered their
production costs given extremely high demand
 3. Distribution
Strong Direct Sales Capabilities
❏Apple’s brick and mortar stores has provided them with strong direct
sales capabilities by dealing directly with the customers themselves
❏This allows them to personally up sale their products, handle
customer complaints, and gauge the overall demand for their goods
 4. Marketing
A well-known and well-respected brand name
❏Currently Apple’s brand name is ranked number one in the world
according to Interbrand's study of worlds most popular brands.
❏ This title increases their brand awareness and also
proves they are at the top of their game in the electronics
industry
 5. Skills and Capability

Design expertise
❏Apple has prided itself on its design teams efforts in
crafting unique designs that grab consumers and command
their attention

❏ They are lightweight, colorful, and ever changing with

different cases
 Implementation
 The recommended strategies are implemented as follows:
 Build long term organizational strength by implementing a clearly
thought out leadership development and selection programmer that
will be able to develop the special leadership required for Apple.

 Future leaders should be technically brilliant, innovative pioneers

with strong team working skills and high levels of ethics.

 Build specific products of high quality, but lesser prices, for the huge
populations of India and China that are passionate about
computers, mobile phones and music.

 Continue and intensify the search for innovative, stylish and

useful products in its existing area of operations.

 Make productive use of strong cash reserves

Thank you..