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The Entire Selling Process & The Selling Strategy Of Bata

SALES
PROCESS

• SALES PROCESS -
In simple terms,
a sales process is a
systematic approach
involving a series of
steps that enables
a sales force to close
more deals, increase
margins and make
more sales through
referrals.
The Following is the sales Process followed by BATA

Client Need Solution


• THE CLIENT:
The Bata City chain is characterized via prestige city places with merchandise in a higher
charge variety. Bata Superstores awareness on the bigger volumes generated by an across-the-
board product range and locations in purchasing malls. Bata Factory goals nuclear family
customers with a budget friendly product range. Finally, the Athletes World chain goals young
customers receptive to the tendencies set via the predominant global brands.
• THE NEED:
In the context of an increasingly competitive market and unexpectedly evolving customer
behavior patterns, the Bata management has singled out a chain of priorities for correctly
helping the enterprise’s increase method. Translating strategic choices into operational phrases
and assessing how a whole lot the objectives set with the aid of those choices are being carried
out quantitatively and qualitatively indicates a rethinking of enterprise planning and control
techniques in a context closely associated with the real processes.
• THE SOLUTION:
The goal of the collaboration with SDG is to design and enforce a new enterprise planning
model. Using a consolidated approach, the challenge team, made up of SDG consultants and
the main manner owners, focused its efforts in directions.
SALES
STRATEGY
• SALES STRATEGY
A sales strategy is a plan
by a business or individual
on how to go about selling
products and services and
increasing profits. Sales
strategies are typically
developed by a company's
administration, along with
its sales, marketing and
advertising managers.
The Strategies used by BATA for sales are mentioned below

■ 1. Tag line
■ 2. Prints ADS
■ 3. TV-ADS
■ 4. Roadside advertising
■ 5. Celebrity Endorser
■ 6. Specialized Shoes
■ 7. New Stores
■ 8. Retail Shops
TAG-LINE: Bata
taglines meant for PRINT ADS: Bata TV-ADS : Television
individual products are advertises its products is one all told the first-
the key additives of just previous launch of rate platforms to push
advertising. Everybody any new scheme. This it one’s product. Bata
knows and connects facilitates in putting in being a family
simply with these simple place a platform for the
new products logo within
emblem, the
one- liners like ‘Shoes for advertisements are
all’, ‘The world actions the minds of shoppers.
The ads are displayed on shown at some point of
on your feet’, ’Outdoor is
yours’, ‘Get cushty a page within the most the primetime slot
today’,’ One world, one newspapers which again therefore the entire
Bata’ relies totally on the need family can see it
ROADSIDE of the people. together.
.ADVERTISING: Bata
CELEBRITY
bill- boards are displayed ENDORSER: Bata’s sale SPECIALIZED
on top places in diverse doubled as soon as they SHOES: Bata has also
towns as a brand building used Rani Mukherjee as
exercise.   launched an innovative
their brand endorser and specialized division —
NEW STORES: to take currently Bata have
care of its leadership Bollywood star Sushant Bata Industrials — to
function and growth, the singh Rajput as their Brand supply specialized
employer is expanding and Ambassador shoes to numerous
adding 200 new stores in RETAIL SHOPS: These sectors – defense,
next 2 years. These shops are the places wherein
will function in a very four- automobiles, metals,
majority of the purchasing
tiered retail format decisions are made. Bata petroleum, creation
underneath a replacement stores at the instant are and agriculture. “Bata
retail model - Up-market spacious with over 3,000 Industrials is that the
Flagship Stores, Smart and sq. Ft. Of retail space; some arena chief in high
stylish City Stores, Super are even large than 10,000
Stores and Traditional performance protection
sq. Ft.

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