TH

“Asp “Achi “Accol

TH
E Venue:
IMAX

PRASAD’s,
Hyderabad

“Making Mall Activation

Economical ,Yet Elite and Of Great
Standards, And thereby creating a
platform to interact n showcase your
product directly to your prospective
“Asp customers.”
“Achi “Accol
PROPRIETARY NOTICE
• The data furnished with this document shall not be disclosed outside the account and shall not be duplicated, used
or disclosed in whole or part for any purpose other than to evaluate this document; provided, that if a contract is
awarded to this offer or as a result of or in connection with the submission of this data, Licensee shall have the
right to duplicate, use or disclose the data to the extent provided in the contract. This restriction does not limit
Licensee’s right to use information contained in the data if it is obtained from another source without restriction.
ABOUT THIS DOCUMENT
• This document contains a “ Mall Activation BTL Concept” to promote the vehicles of automobile companies in
India. For any queries related to this document please get in touch with:

• Ashutosh Mohanty
• CEO
• 3A Brand Consulting
• # G1, Mahalaxmi Enclave,
• Syndicate Bank Colony, Near West Marredpally Police Station,
• West Marredpally, Secunderabad, Telangana, INDIA.500003
Mob: 0-9246115545; 6281235320
• Fax : +91-40-27893725
Email: ashutosh@3abrandcon.com
• www.3abrandcon.com
“Asp “Achi “Accol
3A Brand Consulting

1. 3A Brand Consulting is an integrated, creative, event management,

advertising, digital and brand agency founded in 2010 with a presence across
Hyderabad, Vijayawada, Vizag, Nellore, Bangalore, Mumbai , Kolkata, Chennai
& Bhubaneswar.

2. We offer the full range of services that you would expect, including:
Events, BTL , In Shop branding , Stall and Structure Fabrication, Flex & Vinyl
Printing, Glow sings, Acrylic & ACP structures, Hoardings , Signage etc.

3. It has always been our aim to be the kind of integrated agency that a client
would want to work with.
One that finds new ways to engage, excite and build brands whatever the
challenge be, thereby brilliantly blending effective strategy, original thinking &
powerful execution.
“Asp “Achi “Accol
“Auto
Show”
• This is not an Auto Expo but an Autoshow, so participation by even leading 5-6 Car n Bike brands
will do justice to the show.
• But having said that it will be a plush event as this Auto Show is set to stage a world class event,
with state of the Art infrastructure at the Venue and as it is the venue IMAX Prasad’s, is One of
The Most Premium Malls of Hyderabad surrounded by IT Parks, Plush Residential Colonies,
Premium hotels , Restaurants and Cafeterias etc….
• The sole objective of the auto show is to generate targeted walk-ins and offer them a world-
class event, at a reduced cost/investment but at the same time cash on the heavy promotion
and advertisement..
• This Show offers you a customized solution and a platform to optimize your return on
Investments while promoting your Products to your direct potential consumer segment.
• An opportunity to tap all consumer segment, approximate
visitors to Auto show’ Minimum 80000 to 100,000
visitors over 2 days.
• This Auto Show will give Car/Bike companies, a
platform
to come closer to their TG, their target audience.

“Asp “Achi “Accol

“Concept Mall
Autoshow”
•Mall Auto Show’s sole objective is to reach your TG but at a much reduced
cost.

•Further more, the entertainment programs stitched around the

Auto show will pull in additional Prospects to the venue.

•A complete 360 degree targeted promotional campaigns (ATL &BTL) will

ensure further additional foot-falls.

“Asp “Achi “Accol

“Concept Mall
Autoshow”
A Platform where you can:
• Generate Awareness
• Promote
• Brand Build
• Display your Merchandise
• Launch Product
• Penetrate the Market Segment
• Build Customer Awareness
• Reach your direct target audience
•Showcase new Cars/Bikes/Offers, Communicate Product features /
Discounts if any

“Asp “Achi “Accol

Venue :
IMAX PRASAD’s
Hyderabad

“Asp “Achi “Accol

“Increased
Company
•Will provide you with an opportunity for increased consumeridentification
visibility”
and exposure, and we feel the Auto Show will be extremely effective in
creating brand awareness and brand recall amongst your targetsegment.
•"Furthermore the Auto show will rope in over 80,000-100,000 plus
prospective customers over 2 days
•Enormous scope of generating good Number of enquiries and even on spot
Bookings

“Asp “Achi “Accol

“A Win Win
Situation”
Customers
CONVENIENCE:
All brands display éd on a single
Platform for Customer to have easy
évaluation and choose right , as
opposed to travelling to individual
company showroom’s , which can
be really tiring
EXCLUSIVE OFFERS/DEALS:
Customer’s will avail attractive
offers that will be as good or
even better than the offers
available in the market place.
“Asp
YOUR BRANDS
STRONG CONSUMER CONNECT:
Such activities enable better customer engagement & bring
the brand closer to them. It also creates a strong emotional
connect.
COMPLIMENT ON-GOING ATL CAMPAIGNS
Today Mall activations are strong legs of BTL Domain and
strongly compliment the on-going ATL campaings.
HIGH RECALL VALUE:
Compared to Advertisements, such activities
have high recall value as during such events
Brands directly interact with consumers in
person.
SALES OPPORTUNITIES:
Such events will create immensesales
opprtunities for brands.
“Achi “Accol
“Auto Show
Itinerary”
1. The dates 7th & 8th (Saturday & Sunday) of December’2019.

2. The Auto Show will be of 2 days

3. The AUTOSHOW timings will be 11.00 A.M – 8.30 P.M. on all 2 Days

4. Venue: IMAX Prasad’s, Hyderabad

“Asp “Achi “Accol

“Branding
Philosophy”
Privileges & Obligations

1. There is no Principal sponsor & there are no associate sponsors. All

The guiding
brands in unity form the basis of Auto Show . All brands willenjoy equal
rights under the umbrella Auto Show.
philosophy behind
2. All brands will get equal branding at the venue . A Fabricated & the AutoShow is that
carpeted stall of 8’ft*8’ft for 3 Bikes display with a Pile on of 8*4 sft as all participating
backdrop with proper lighting. Branded table & chairs for customer brands will share the
enquiries will be provided. same set of
3. All brands will get equal display area in the premises. This space will obligations &
be a portion of the total space offered by the Mall for the Auto Show. privileges.

“Asp “Achi “Accol

“Our
Commitmen
• A 2 Day electrifying & entertaining Nonstop Show at Prasad IMAX Mall
t”
• An elegantly Carpeted Stall of 8ft*8ft along with a 8*4ft Pileon as backdrop for 3
Bikes display with your company logo
• 1 Branded Information Desk with 3 chairs
• Focus LED Parcans on 4 corners
• Female Anchor to engage customers in Games and Gifts
• Gifts for walk-in customers

Asp Achi Accol

ire eve ade
“Auto Show
Indicative
Layout”

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“Your Bikes On
Display”

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“Engagement
Activities”
Female • A Female Anchor to engage walkin
customers to the Autoshow
Emcee
Stage with • A Huge stage with Backdrop to

engage
backdrop walkin customers in various

activities.

• A giant projector/TV will display all

Projector
car
stunts, car races and even your ads.

Asp Achi Accol

 Autoshow City Center Mall :
Kolkata
14 Automobile Brands
Brands: Mercedes, BMW, Audi, Volkswagen,
Honda, Ford, Maruti, Nexa, Volvo, Harley,
Triumphs, Kawasaki, Royal Enfield

“Asp “Achi “Accol

 Autoshow Phoenix Market City
Bangalore
11 Automobile Brands
Brands: Mercedes, BMW, Skoda, Chevrolet,
Triumphs, TVS, Maruti, Nexa, Tata, Mahindra,
KTM

“Asp “Achi “Accol

 Autoshow Sujana Forum mall
Hyderabad : 18 Automobile
Brands
Brands: Mercedes, Skoda, Chevrolet,
Indian, Benelli, Suzuki, TVS, Kawasaki,
Triumph, Maruti, Nexa, Mahindra,
KTM, Honda, Honda bikes, Toyota,
Nissan, Datsun

“Asp “Achi “Accol

Autoshow PVP Square mall
Vijayawada : Season 1
11 Automobile Brands
Brands: Audi, Ford, Mahindra, Tata, KTM,
Honda Bikes, TVS, Honda Cars, Yamaha

“Asp “Achi “Accol

Autoshow Phoenix Market City
Bangalore : Season 2
13 Automobile Brands
Brands: Mercedes, BMW, Mini Cooper,
Chevrolet, Indian, Suzuki, TVS, Maruti, Nexa,
Tata, Mahindra, KTM, Renault

“Asp “Achi “Accol

Autoshow PVP Square mall
Vijayawada : Season 2
11 Automobile Brands
Brands: Ford, Mahindra, Tata, KTM,
Kawasaki, Harley, Honda Bikes, Vespa, TVS

“Asp “Achi “Accol

 Autoshow City Center Mall :
Kolkata Season II 14
Automobile Brands
Brands: Mercedes, Kawasaki, Royal
Enfield,Volkswagen, Honda, Ford, Maruti, Nexa,
Volvo, BMW, Audi, Harley, Triumphs.

“Asp “Achi “Accol

Autoshow PVP Square Mall
Season III ‘8 Automobile
Brands

“Asp “Achi “Accol

 “Commercial
and Other
Terms”
A purchase order to be issued in the name of 3A brand Consulting mentioning the
event name and commercials agreed upon on or before 5th of December’2019

Auto show participation fees at IMAX Prasad’s for the Auto Show will be 60,000/- plus
taxes for all 2 days

100% payment to be made in advance on or before 5th of December ’2019 in the

form of DD or Cheque made in favour of 3A Brand Consulting Payable at Hyderabad

Company to provide with “the Car/Bike/Products” for display at the venuealongwith

leaflets, pamphlets etc. for distribution.

 GST of 18% of the total billing to be paid additionally

 All the payments to be made in the name of 3A Brand consulting Payable at

Hyderabad

Asp Achi Accol

 For Any Queries' ‘
Please get in touch
with: Ashutosh
Mohanty
CEO
3A Brand Consulting
Email:
ashutosh@3abrandcon.com Mb:
6281235320
“Asp “Achi “Accol