TYPES OF CONCEPT PAPER

• Project Concept Paper

[Project Title]
[Your names]
[Date]

Introduction (Problem Statement)

Project Description
Goals and Objectives/Research Questions
Methodology and Timelines
Benefits/anticipated outputs
Support Needed and Costs (if requested)
Contact Information
• Product Concept Paper
Product Name
Introduction (Product Description)
Goals and Objectives/Research Questions
Benefits/anticipated outputs
Problems and Risk (SWOT)
Strength
Weaknesses
Opportunities
Threats
Investment Cost
Contact Information
• Business Proposal
Product Title
Cover Page
Table of Contents

Chapter 1 – Executive Summary

Vision
Mission
Objectives
Chapter 2 – Business Description
Business Name
Location
Type of Business
Product Description
Chapter 3 – Market and Industry
Analysis
 SWOT
 Market Segment
Target Market
Competition
Chapter 4 – Strategy and
Implementation
Product
Price
Place
Promotion
Chapter 5 – Management
Ownership
Organizational Chart