Communication initiatives

on social amelioration
program for agri-fisheries

May 6, 2020
 Objectives

1. Create awareness and manage reactions

among the general consuming public on
SAP for the agri-fishery sector
2. Cascade action points in the national
down the community level
 How do we plan to do it?
MAJOR STRATEGIES
PRODUCE ENGAGE REFLECT
• Development • Intensification • Establishment
and production of social media of a virtual
of contents for campaign monitoring
dissemination • Engagement of and evaluation
media system
stakeholders
• Placement of
contents in
broadcast and
print media
 How do we plan to do it?
PLATFORMS
Mostly ONLINE but will also utilize the
MASS MEDIA, whenever possible:
• Corporate website, social media pages (Facebook
pages of the Department, SWDD Official, and SWDD
Personal, RFOs, bureaus, attached agencies and
corporations)
• Direct messaging to agri-beat reporters and other
mainstream and local media practitioners
• Radio, TV, and print placements
 How do we plan to do it?
KEY MESSAGE
We are providing cash assistance to help the sector
cope with the effects of Covid-19.

Content: Financial Subsidy for Rice Farmers

• P5,000 for rice farmers tilling 1 hectare and below
• Must be listed in the Registry System for the Basic Sectors in
Agriculture
• Second tranche of the Rice Farmer’s Financial Assistance given to rice
farmers severely affected by the sudden drop of palay prices in 2019
• P3-billion total fund allocated under the GAA 2020
 How do we plan to do it?
FORMATS

• news and feature articles

• quote cards
• infographics
Communicatio
• broadcast releases
n materials in • video clips
the form of: • other formats that can be easily
disseminated through the social
media for faster and greater reach
 How do we plan to do it?
OTHER STRATEGIES
DA regional field offices, bureaus, attached agencies and
corporations shall proactively communicate the
issuances from the Central Office in their respective
areas.
The Office for Strategic Communications shall also work
with the Agribusiness and Marketing Assistance Service
and the Field Operations Service to develop content for
publication and dissemination.

A virtual monitoring and evaluation system shall be

established to regularly update the Secretary on the
issues in the media and public sphere.
 What do we intend to achieve?
TARGET PER INTERVENTION
Intervention Target
Development and production IEC materials produced and disseminated
of contents for dissemination
Social media campaign on agri-related Covid-19
Intensification of social media issues and other agri-programs launched and
campaign sustained
Press conferences and field visits on agri-
Engagement of media related Covid-19 issues and other agri-
stakeholders programs conducted
Placement of contents in Contents and materials placed in various media
broadcast and print media outlets
Establishment of a virtual Media and public opinion on agri-fishery
monitoring and evaluation
analyzed and reported to management
system
Together, we will act, win,
and heal as one!

Thank you