Topic 2

INTRODUCTION
TO
COMMUNICATIO
N
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At the end of the class, you will be able

to:

• Define communication concepts

• Explain the functions of
communication
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What to Discuss

What is
communication

The functions The definition

The concepts

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Task 1

Take 2 minutes to
list down all the Write down your
words that you can own definition of
associate with communication
communication

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What is Communication?

 Communication is a process to convey our message to

others.

 Message
that produces response is referred to as
“communication”,
 e.g: ‘I am delivering you a message (many ways) and you
answer me for that’, (replying (many ways) to me is called
communication).

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The word communication is derived from the Latin

word ‘communis’, which means ‘common’
• i.e., to share, exchange, send, transmit, write, relate and
communicate.

The other etymological source mentions that

‘communication’ is derived from the Latin term
‘communicare’, which means to impart or participate/
make common or create equality.

This word often denotes and means different things to

different people.

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The Definition
 Communication can be defined as social
interaction through messages (Gerbner ,1967).

 Dissemination of information, ideas, attitudes

or emotions of a person or group to another,
usually through certain symbols (Theodorson,
1969)

 An interaction process that displays the message

(content meaning) and the meaning of
communication (meaning relationship) (Watzlawick,
Beavin & Jackson, 1967).
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Simply, communication is,

The act of giving, receiving and
exchanging information, ideas and
opinions so that the “message” is
completely understood by both
parties – focusing on shared
understanding

It is an important aspect of
human behaviour and
symbolizes the ability to
convey opinions, feelings,
information, body language,
signs and ideas through
words which may be writtenJKom, SMMTC
or spoken
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The Focus…

Delivery &
Distribution
of
Information

Sharing of
Behavioural Meaning &
Change Understandi
ng

The
Focus
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Task 2

The meaning of communication lies in the way

that it is received

DO YOU AGREE?

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Communication Philosophy

Equality of Equality of Ideas

Trust

Equality of
Values

Communication
Philosophy
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 The Concepts of
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Communication

Communication is an individual and social process of

thinking and acting - which uses a scientific method,
which may include questioning, observing, physical
movement, hypothesizing, analyzing, and interacting.
Scientist describes communicating as an attitude which
involves the application of knowledge and logic.
Discussion, argument and analysis are vital parts of
science of communicating. Elements of fairness, equality
and democracy are built into it.

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With the main focus

given on:

Sender Message Channel Receiver

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Functions of Communication

Other
function
To
s are
motivate
aspects
To of these
persuade broad
function
To s
inform

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Other Functions
Information Social
Persuasion
Agent networking
  
Agenda Change
Observation
Setting Agent
  
Entertainme Education Culture
nt Transmitter
   JKom, SMMTC
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Conclusion

Communication is successful
only when
both the sender and the receiver
PERCEIVE and UNDERSTAND the
MESSAGE
in the same way

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