Beruflich Dokumente
Kultur Dokumente
L’Oreal
GARNIER Fructis Style Strategy
TEAM:
Darko Jesic
Nela Kolundzija
Jovana Kovacevic
Natasa Nikolic
L’Oréal is the world leader in cosmetics.
luxury products
active cosmetics
Garnier is a brand that is positive, young at heart,
full of energy and fun.
People
Population :62.9 million
Annual growth rate :0.6%.
Economy
GDP (2006 est.): $1.871 Trillion.
Per capita $30,100 (20th)
political economic social technological
- Current elections -Economic growth is very -The increase in Islamic -A French train with a 25,000-
slow (2% a year, the second fundamentalism in France horsepower engine and special
- Jean-marie Le Pen slowest in Europe after that
wheels broke the world speed
- France has a rapidly record for conventional rail trains.
entered the second of Portugal.).
round(the Front National growing immigrant Muslim - French MPs have unanimously
- Unemployment stands at a population voted to ban non-biodegradable
(FN) party) plastic carrier bags by 2010
high of 9%.
- During French riots in 2005
- In the 2004 referendum - Newest fastest Rail Line in
-Taxes are among the hundreds of illegal France(Rail Europe is a subsidiary of
French voters rejected the
highest in Europe (50% of immigrants was deported, the French National Railroads (SNCF)
constitution, revealing the and largest North American supplier
national GDP). torching shops and cars in
existing deep crisis in the of European rail travel).
French .
country. -The French automobile
industry is playing an
essential role in the national
economy
MARKET SEGMENTATION
Target consumer groups AGE PROMOTION
STRATEGY
TEENAGERS 15-19 teen magazines,public
TV,billboards
Opportunittes Threats
- competitors on the market
- price war (e.g. China)
- plastic should be banned by 2010 in
-upcoming events for marketing France
promotions (e.g. Formula 1, Tour de
France, Paris Fashion Week ) - substitutes
Vision
Mission
EXTRA
STRONG
GEL FIXANT
ANTIDANDRUFF SHAMPOO
Fresh hair
shampoo
SHAMPOO FOR COLOR HAIR
DRY HAIR
SHAMPOO
NEW PACKAGE
Travel
Packages – smaller bottles products,
such as:
for man
THANK YOU
NOW GO TO THE SHOPS
AND
* LIMITED EDITION