Market and Competitor Analysis

Key focus: Shampoo and Conditioners of Garnier

Why : Providing nourishing andHerbal Essences & Head and

supportive hair care with essential Shoulders :
vitamins and minerals for all hairLaunch of bottles with recycled Dove :
types plastic from the beaches Moving to
Where : At home, in hotels, in gyms
worldwide (in collaboration with packaging
Terracycle)
When : Shower time (anytime of the made up of
day) Pantene : 100% recycled
With Who : Alone or with caretaker Launch of bottles made up of plastic bottles
Who : Young children, teenagerssugarcane
and (natural and renewable
adults (mostly females) resource)

Research done at New York University (CSB) for 7 0,00 0 products in 36 diff erent categories of cons umer packaged goods:
• 83% of consumers agree that companies should have environmental programs
• Over 70% of consumers would only buy environmentally friendly consumer products
• 50% threshold and dollar-sales of sustainability-committ ed brands grew 4x more than those that didn’t adverti se as
sustainable
• 90% of the individual product categories, the sustainability-marketed products outperformed their conventi onal
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counterparts
Rotatable
cap to open
and close the
package
Eliminate the use of
without 100% compostable

plastic
having to 100% biodegradable
remove the Easily & readily
cap. available

Easier on the Plastic Bambo Cheap to produce

Versatile
consumer &
reduces risk
of leakage.
o Durable
Easy to
Pansies grow in
Basil any
Plant! Your shampoo/conditioner cap to grow a Mint environme
Sunflowe nt!
life r
Marigolds

Seeds placed inside Place cap in soil & Different type of plant for each type of
cap water shampoo

In store product displays & signage are also 100% Bamboo,

including plant pots!

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 CHANGE consumer
behavior
Encourage Bamboo farmers to compete against plasti c In-store, we will have a bamboo display in the
shape of a mini greenhouse with the products
displayed inside. Each product will be set up on its
Support plant life & increase awareness towards own display with information about the seed
protecti on of green life inside their respected caps. Plan pots can be put
as decoration with the bottles inside of them in
soil to display how easy it will be to dispose the
ONE more step towards decreasing the 50% component of the packaging.
environmental footprint!

Create HIGH consumer interacti on with Garnier

#GarnierRePlant s will be promoted as a challenge over

social media
Will YOU accept the chal lenge & share your jour ney
helping us Re- Plant our world?

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