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OBJECTIVES
THE FOUNDATION OF PLANNING
OBJECTIVES

The important end towards

which organizational and
individual activities are directed

“One who fails to plan is planning to fail.”

TREY Churchill2
-Winston
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OBJECTIVES
 turn the mission and vision into
specific measurable targets
  provides a framework around
which to create their plans.

TREY 3
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GOAL, OBJECTIVE, STRATEGY, TACTIC
To be able to create more accurate program plans

GOAL OBJECTIVE STRATEGY TACTIC

Broad aim Specific and Plan of Specific
toward which measurable action action step
your efforts milestone designed to required to
are directed that must be achieve an deliver on a
achieved in objective strategy
order to reach
a goal

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BUSINESS OBJECTIVES ARE

MULTIPLE IN CHARACTER
MULTIPLICITY OF
OBJECTIVES
NATURE OF OBJECTIVES

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NATURE OF OBJECTIVES

HIERARCHY
PERIODICITY OF FLEXIBILITY OF
OF OBJECTIVES OBJECTIVES
OBJECTIVES

QUALITATIVE
AND MEASURABILITY NETWORK OF
QUANTITATIVE OF OBJECTIVES OBJECTIVES
OBJECTIVES

TREY 6
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REAL AND STATED OBJECTIVES
The comparison
REAL OBJECTIVES
official statements of what an
organization says and what it
wants its various stakeholders to
believe its goals are. STATED OBJECTIVES
those that an organization
actually pursues, as defined by
the actions of its members.

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TRADITIONAL OBJECTIVE SETTING
APPROACH IN SETTING GOALS

goals are set at
the top level of
the
organization
and then
broken into
subgoals for
each level of
the
organization. TREY 8
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TRADITIONAL OBJECTIVE SETTING

BROKEN INTO SUB

set at the TOP OF GOALS/OBJECTIVES
THE ORGANIZATION for each
organizational level

Assumes that the top

Intended to be
management knows
DIRECT, GUIDE, and
best because THEY
CONSTRAIN from
CAN SEE THE BIG
above
PICTURE

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MANAGEMENT BY OBJECTIVES
 management model that aims to
improve the performance of an
organization by clearly
defining objectives that are agreed
to by both management and
employees

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 MANAGEMENT BY
OBJECTIVES
OBJECTIVES ARE SET SO THAT
EMPLOYEES CAN REALIZE THEIR
ACCOMPLISHMENTS

CHARACTERISTICS:
1. Easy to understand
2. Achievable
3. Clear point of success
TREY 11
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