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 Definition: The extent to which an employee feels
a sense of attachment to the organization he or
she works for, believes in its goals and
supports its values.
 It can be seen as a combination of commitment to the
organization and its values plus a willingness to help
out colleagues (organizational citizenship).
 It is something the employee has to offer: it cannot be
‘required’ as part of the employment contract.
 The Service-Profit Chain: Engaged
Employees create Loyal
Customers who in turn create
Bigger Profits.
 Employers want engaged
employees because they deliver
improved business performance.
 Engaged employees will help
promote the brand and protect the
employer from the risks associated
with poor service levels or product
quality.
 India’s Second Largest Bank with total
assets of US$79 billion
 Network of 950 branches and 3300
ATMs in India and presence in 17
countries e.g. UK, Russia, Canada etc.
 Offers wide range of banking products
and financial services to corporate and
retail customers through various
delivery channels e.g. branches,
internet, mobile, phone etc.
 Employee Strength : approx. 65,000
 Best Private Sector Bank – Outlook
Money NDTV Profit Awards 2007
 Best Bank in Asia – Euro Money
Award 2007
 Best Regional Private Bank (Asia
Pacific) at 17th Private Banker
International Awards
 Mr.K.V.Kamath – MD & CEO, ICICI
Bank – Forbes Asia’s Businessman of
the Year
 Ms Chanda Kochhar – JMD & CFO
ranked 33rd in the Fortune's List of 50
Most Powerful Women in Global
Business
 Regular separate meetings
with GETs, MTs etc.
 Get feedback
 Resolve issues

 Visits to the branch by

Relationship Manager (RM)
 Understand the staff problems
 Resolve their issues

 Talent Pool
 Early warning signs
 Fast Track Programs
 Training is provided in 2 forms
 Classroom Training
 ICICI Learning Centre - Lonavla

 E-Learning Modules

 Compulsory Training Mandays to be completed

 Classroom Training
 Conducted by in-house trainers
 Programs such as Managerial Effectiveness,
Presentation Skills, Business Continuity Plan
(BCP) etc.
 Tie-up with IFMR ( Institute for Financial
Management and Research), Chennai
 E-Learning based Training
– Functional Modules i.e. Product specific
• Credit Cards
• Investment and Services
– Behavioral Modules
• Business Etiquettes
• Manager as a Facilitator
– Corporate Modules
• Five S, Six-Sigma etc.
– Induction Modules
• Know Your Customers (KYC Norms),
Anti-Money Laundering etc
– Sprints i.e. short and fast product
related training
 Foreign Trips to Managers on meeting
their targets within time
 Yearly off-site for all Groups in India
and Abroad e.g. Star Cruise –
Singapore, Goa etc.
 Photography Competition
 Occasional cricket matches organised
 Holiday Homes
 Regular discounts schemes at various
restaurants, in malls, on goods and
accessories e.g. camera, television
etc.
• Movie Screenings
• Project Parties
• Hobby Centers
• Family Involvement
 Employee engagement builds passion,
commitment
 Attracts more people like existing
employees
 Creates a sense of loyalty
 Lowers attrition rate
 Increases productivity and improves
morale
 Provides a high-energy working
environment
 Improves overall organizational
effectiveness
 Makes the employees effective brand
ambassadors for the company.
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