Beruflich Dokumente
Kultur Dokumente
Corporate Strategy
1
Corporate Strategy
2
Corporate Directional
Strategies
3
Corporate Strategy
Directional Strategy:
– Orientation toward growth
• Expand, cut back, status quo?
• Concentrate within current industry,
diversify into other industries?
• Growth and expansion through internal
development or acquisitions, mergers, or
strategic alliances?
4
Corporate Strategy
Directional Strategy:
– Three Grand Strategies:
• Growth strategies
• Stability strategies
• Retrenchment strategies
5
Corporate Strategy
Growth Strategies:
– Most widely pursued strategies
– External mechanisms:
• Mergers
– Transaction involving two or more firms in which
stock is exchanged but only one firm survives.
• Acquisition
– Purchase of a firm that is absorbed as an operating
subsidiary of the acquiring firm.
• Strategic Alliance
– Partnership of two or more firms to achieve
strategically significant objectives that are mutually
beneficial.
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Corporate Strategy
– Concentration
– Current product line in one industry
– Diversification
– Into other product lines in other industries
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Corporate Strategy
– Vertical growth
– Horizontal growth
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Corporate Strategy
Concentration:
Vertical growth
– Vertical integration
• Full integration
• Taper integration
• Quasi-integration
– Backward integration
– Forward integration
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Corporate Strategy
Concentration:
Horizontal Growth
– Horizontal integration
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Corporate Strategy
– Concentric Diversification
– Conglomerate Diversification
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Corporate Strategy
Diversification:
Concentric:
12
Corporate Strategy
Diversification:
Conglomerate:
13
Corporate Strategy
Exporting
Licensing
Franchising
International Joint Ventures
Entry Acquisitions
Options Green-Field Development
Production Sharing
Turnkey Operations
BOT Concept
Management Contracts
14
Corporate Strategy
Stability Strategies:
– No change
– Profit strategies
15
Corporate Strategy
Retrenchment Strategies:
– Turnaround
– Selling out
– Bankruptcy
– Liquidation
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