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DID YOU KNOW ?
DID YOU KNOW ?
m

UmUR
IS
R


It·s just not widely

distributed
þImpact
 

big budgets  
 

Innovative marketing
approaches
'roduct
Innovation
Marketing
innovation
DID YOU KNOW ?
m

  


  
  

  

  
m 

'ersonal 

iral marketing is very
powerful today
 Different possibilities to create
big effect with small budget
§Word or mouth
marketing is highly
valued marketing tool
for advertisers

§The receiver of word

±of-mouth referrals
tend to believe that
communicators is
speaking honestly, the
receiver relies on
information
Ê 


  
e Interesting :
Nobody talks about
boring companies, boring
products , boring ads
Smart idea : is always a key
for successful business
uild trust :
mhrough emotions &
excellent service people like
to buy from companies or
people that know and trust
relationship with customer
Online Social Networks are use
for Marketing
iral ideos are used for
marketing
á 

Initially built for

college & university
student in 2004
With over 30
million members
world wide visit
site in US & sees
over 15 billion
page viewers every
month
à  

àoogle did not spend on marketing
mhey created security by giving
out g-mail account only handful
user as then bidding for gmail
invites on ebay
Demand was created by limited
supply
à-mail invitations was auctioned
on
-bay
So what does that
mean???
MARK
mINà
INNOAmION

IS CR
Am
D Y

INS'IRAmION
 „





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