Proposal on

Building Organic Farmer Producer Company through

Adoption and Certification of Organic Production System
with e-Traceability with Dedicated Value Addition and
Forward Marketing Strength

Presentation by
International Traceability Systems Limited
261, IInd Floor, Okhla Industrial Estate, Phase III
New Delhi 110 020
 Organic in India
• Covers around 10.84 lakh ha of Certified Organic Area with the
production of 1.24 million MT of certified organic products

• Organic Food Sector

– Sugarcane, Oilseeds, Basmati rice, Pulses, Spices, Tea, Fruits, Dry fruits,
Vegetables, Coffee and their value added products.

• Non-food Sector
– Organic cotton fiber

• Domestic market
– Rs 650 crore (2012-13) growing at 30% per year
 Organic Export
• Exported to countries
– US, European Union, Canada, Switzerland, Australia, New Zealand, South East Asian
countries, Middle East, South Africa etc.

• Export Value
– Food export - INR 825 crore
– Cotton and derivatives – INR 1025 crore

• Export percent (www.apeda.gov.in)

– Oil seeds - Soybean (70%)
– Basmati (6%)
– Processed food products (5%)
– Sugar (3%)
– Tea (2%)
– Pulses and Lentils (1%)
– Dry fruits (1%)
– Spices (1%) and
– Others
ITS Contribution in INDIAN Organic
ITS 8.23 %

ITS
89300 ha

Total Certified Organic Area

10.84 lakh ha
 Project Proposal

Building Organic Farmer Producer Company (OFPC)

through Adoption and Certification of Organic
Production System with e-Traceability with Dedicated
Value Addition and Forward Marketing Strength
 Objectives
• To institutionalize sustainable organic production system with
assured value chain and forward market linkages

• To empower farmer groups with ownership of production,

processing and marketing through Organic Farmers Producer
Company (OFPC)

• To establish end-to-end e-traceability

• To facilitate conversion of traditional cropping pattern towards

commercialization and market oriented production system

• To ensure entrepreneurship and increased employment

opportunities

• To augment animal husbandry sector and promote eco-tourism

 Sub-Objectives
• To build Organic Farmers Producer Company (OFPC) making organic
production system sustainable
• Capacity building of the producer company in operational issues
• Capacity building and orientation of the company to avail various
government scheme for farm mechanization, post harvest management
and crop specific value addition
• To achieve holistic integration of agriculture and allied activities, like
dairy and animal husbandry and management of agricultural waste
• To promote the farmers for conversion of traditional cropping pattern
towards market oriented cropping system and develop crop specific
production hubs
• To introduce and adopt the concept of sustainable, holistic organic
production system
• To train the farmers on management of organic production systems
• To promote on-farm inputs and avoid dependence of external inputs
 Sub-Objectives

• To rejuvenate and conserve soil health, through improvement in

rhizosphere
• To make production, marketing and distribution system traceable, end to
end traceability
• To facilitate meeting compliance to organic standards as per
international requirements.
• To facilitate certification of project areas by accredited certification
agency
• To expose the OFPCs with domestic and international market for direct
marketing linkages
Methodology and Implementation Plan
• Plan for Establishment of Organic Production System
– Survey of the project area through PRA
– Farmer identification and registration
– Cluster formation
– Farmer training
– Record Keeping
– Formation of crop specific ICS with farmers participation
– Federating ICS into OFPC
– Implementation of Organic standards
• Distribution of Organic Compliance manual
• On-farm Input Management
• Capacity building
Methodology and Implementation Plan

On-Farm Input Management

• Use of organic manure
• Application of farm waste
• Scientific application of Cow-dung, urine and its derivatives
• Application of microbial culture
• Preparation of decompose manure in specialized structure
– NADEP/ ITSCO Compost
– Vermicompost
– Cow Pat Pit

• Management of pest and diseases through application of organic

inputs including botanicals
 Methodology and Implementation Plan

• On-Farm Input Management

– Application of Microbial Culture – A Customized Approach

• Soil microbial profiling and analysis

• Isolation of beneficial microbial strains from native soil
• Customization and enrichment
• Application of enriched microbial culture back to the soil

• Booster application of Organic Nitrogen – A Ready to use

nitrogen solution
 Methodology and Implementation Plan

• e-Traceability
– Works on the Principles of Unique Identification, Data Capturing &
Recording, and overall Data Integration

– Works on three different modules of the System

• Farm
• Process
• Trade

– The Unique Points of Identification are Location, Trade Item, Series,

Lots/ Batches, Product Hierarchies and Logistics Units.

– Each registered farmers will be provided with unique ID for maintaining

traceability records (Geographical, Biological and Production
traceability)
 e-Traceability

http://www/up.agri.net.in
International Traceability Systems Limited,
New Delhi
e-Traceability

International Traceability Systems Limited,

New Delhi
e-Traceability

Barcode of ICS

International Traceability Systems Limited,

New Delhi
GI based e-Traceability

International Traceability Systems Limited,

New Delhi
GI based e-Traceability

International Traceability Systems Limited,

New Delhi
Methodology and Implementation Plan
Organic Certification
• Implementation of ICS protocols
• Implementation of NSOP for certification
• Risk assessment and advice for better management
• Overview map
• Internal inspection
• Noncompliance and sanction
• Yield Estimate
• Approval decision
• External inspection
• Certification
Methodology and Implementation Plan
Post Harvest Management and value addition
• Capacity building of OFPC members on primary
processing, storage and packaging, etc
• Exposure of the OFPC members for value addition
options
• Selection of the value addition plant and machinery and
facilitate availing government subsidies
• Capacity building on storage and value addition processes
and protocols under OFPC ownership
• Exposure of OFPC members on market prospects through
participation in trade fairs, exhibition, etc. and facilitating
contact with retail chains and export companies
 Methodology and Implementation Plan

• Marketing of Organic Produce

– Facilitating OFPCs for marketing of value added

products instead of raw produce

– Facilitating marketing of organic produce through

establishing tie-up with the organic buyer right from
C-1 phase, continued for C-2 and C-3

– Linking OFPCs with buyers for assured marketing

after C3 for domestic and international market
 Our Certification Partners

• SGS (Société Générale de Surveillance)

• INDOCERT (Indian Organic Certification Agency)

• LACON (Lacon Quality Certification India (Pvt) Ltd)

• CUC (Control Union Certification)

• Ecocert India

• OSSOPCA (Odisha State Seed & Organic Products Certification

Agency)
 Our Marketing Partners
• Geo Fresh Organic Madhya Pradesh 8988 ha
Uttar Pradesh
Gujarat
• Nature Bio-Foods Ltd.Haryana 10246 ha
Uttar Pradesh
Punjab
Madhya Pradesh
Gujarat
• Adarsh Bio Organic Pvt. Ltd Haryana 836 ha

• Amira Pure Food Pvt. Ltd. Uttar Pradesh 3790 ha

Gujarat
Rajasthan 552 ha
• Aryan international Madhya Pradesh 1453 ha
Haryana
• Satguru Organics Pvt. Ltd. Madhya Pradesh 1221 ha
Total 29140 ha
• STAC Pvt Ltd.Gujarat 2054 ha
 Deliverables
• Development of crop specific ICS under Organic Farmers Producer Company
(OFPC)
• Customization of Organic Production Technology depending upon available
resources under different farming situations in proposed areas
• Putting in place the crop specific Internal Control System (ICS) under farmers
ownership including internal inspections.
• Capacity building of the OFPC farmers for organic adoption practices and
requirements of certification
• Capacity building of Organic Federation in value addition including grading,
packaging, branding and labeling, and marketing
• Issuance of unique ID card to the farmers for e-Traceability
• Issuance of soil health cards to the registered farmers for soil health
management
• Establishment of unique infrastructure for on-farm input management.
 Deliverables

• Engaging APEDA accredited Certification Body for external

inspection
• Development of a web portals for traceability, monitoring and
management of Organic Production System
• Providing end-to-end e-traceability through a unique barcode

• Linking federations with domestic retail chain network and export

linkage
 Impact

• Institutional business models with farmers ownership

• Production, processing and value addition under one

umbrella – No Middleman Maximum Profit

• Self dependence on value added services

• Self sustainable and economically viable model

 ITS Expertise in
Establishment of Organic Production
Management System
 About ITS
 A multidimensional corporate entity for all-round development of
agriculture and rural livelihood by facilitating the farming
communities to make them efficiently competitive backed by a
strong R & D for green technology products and services

 Agriculture
 Horticulture
 Livestock
 Information communication technology
 Supply chain management
 Input chain supply
 Contribution of ITS in Agriculture Development – PAN INDIA

• Implemented a number of projects on agriculture development in

– Rajasthan, Uttar Pradesh, Madhya Pradesh, Punjab, Haryana, Sikkim, Gujarat,
Odisha, Jammu & Kashmir

• Major Areas covered

– Organic adoption and certification with e-traceability for agriculture and
horticulture crops
– Farm planning
– Holistic development through Capacity building
– Establishment of ICT enabled knowledge delivery system
– Watershed development
– Seed production programme
– Promotion of Farmer Producers Organization
– Supply chain management
 ITS Organic - INDIA
State Crop Area (ha)

 Uttar Pradesh Fruits and Vegetables Cereals, Pulses, Oilseeds 49,700

 Punjab Fruits and Vegetables

Kinnow 6,500
Vegetables
 Haryana Fruits and Vegetables 5,000

 Madhya Fruits and Vegetables

Pradesh Medicinal Plants 4,900

 Gujarat Mango 10,000

Cereals, Pulses, Oilseeds

 Sikkim Fruits and Vegetable 6,000

 Odisha Mango, Cashew, Vegetable 6,900

 Rajasthan Cereal and Pulses 1,400

 Jammu & Kashmir Maize, Red Kidney Bean, 840

Walnut, Potato, Vegetables
89,300 ha
 ITS Organic
Achievements
• Increase in soil Organic Carbon by 50%
• Reduction in number of irrigation 1 to 2 times
• Increase in crop yield by 5-10%
• Reduction is cost of production by 16-20% in wheat, 10-15% in barley
and mustard, and 15-20% in gram
• Profit in Organic farming compare to Conventional – 25-40% in
wheat; 20-25% in barley; 10-15 in gram; and 25-30% in mustard
• Organic status/ C3 certificate achieved
 Comparison of Wheat Yield in Organic and
Non-Organic

Yield (q/ha)
District Crop Variety Organic Non-organic

Farrukkhabad Wheat PBW343 39.90 39.50

Kannauj Wheat PBW343 44.53 42.42
Weightage Mean 42.68 41.29
 Increase in Organic Carbon
(Two Years)

0.25 0.21%
Organic Carbon %

0.2
0.15%
0.15

0.1

0.05

0
After 2nd Year
Initial Mean %
Mean %
 Change in pH
(Two Years)
7.35

7.30

7.25

7.20

7.15
pH

7.10

7.05

7.00

6.95

6.90

Districts

Initial After two years

 Change in Mean pH Status (Two Years)

7.18
7.18

7.16

7.14
pH 7.12
7.12

7.10

7.08
Initial 2nd Year
 Estimated Quantity of Chemical Inputs
Estimated quantity( number of bags )
Urea DAP MOP
Name of Crop Area (Ha) ( 50 KG Bag) ( 50 KG Bag) (50 KG Bag)
Mango 4553 0 13659 6829.5
Banana 1237 5937.6 4453.2 742.2
Guwava 500 2400 1800 300
Potato 2672 12825.6 9619.2 1603.2
Tomato 167 801.6 601.2 100.2
Brinjal 198 950.4 712.8 118.8
Okra 276 1324.8 993.6 165.6
Bottel Gourd 144 691.2 518.4 86.4
Spong Gourd 210 1008 756 126
Cauliflowr 387 1857.6 1393.2 232.2
Cabbage 359 1723.2 1292.4 215.4
Chilly 157 753.6 565.2 94.2
Radish 103 494.4 370.8 61.8
Cucumber 193 926.4 694.8 115.8
Maize 259 1243.2 932.4 155.4
Wheat 872 4185.6 3139.2 523.2
Paddy 2102 10089.6 7567.2 1261.2
Total 14989 47212.8 49668.6 12731.1
 Estimated Value of Chemical Inputs
Estimated value
(Rs. Lakh) Total saved
Area
Name of Crop ( Rs. Lakh)
(Ha)
Fertilizers Pesticides  

Mango 4553 65.29 956.13 1021.42

Banana 1237 39.27 61.85 101.12
Guwava 500 57.3 10 67.3
Potato 2672 256.75 160.32 417.07
Tomato 167 9.88 13.36 23.24
Brinjal 198 12.24 23.76 36
Okra 276 16.14 22.08 38.22
Bottel Gourd 144 7.53 7.2 14.73
Spong Gourd 210 10.98 8.4 19.38
Cauliflowr 387 22.89 38.7 61.59
cabbage 359 21.24 50.26 71.5
Chilly 157 9.25 6.28 15.53
Radish 103 5.87 0.3 6.17
Cucumber 193 10.73 11.58 22.31
Maize 259 15.26 3.88 19.14
Wheat 872 74.61 17.44 92.05
Paddy 2102 181.15 120.12 301.27
Total 14989 816.38 1511.66 2328.04
 Why to Entrust ITS
• We have expertise in conversion of conventional area to organic
agriculture
• A presence in the Rajasthan for last 3 years with the existing
office
• An understanding about the state and its agricultural practices
• An implementing agency with experience in developing
marketing tie-up with organic buyers
• We are capable of undertaking organic conversion project
• We look for work opportunity to serve the sustainable
agricultural cause
International Traceability Systems Limited
261, Okhla Industrial Estate, Phase-III
New Delhi – 110 020, INDIA
Ph: +91 11 43279100/102; Fax: +91 11 43279104
Email: info@itsltd.in, info@careprobio.com
Website: www.itsltd.in; www.careprobio.com