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INTERNATIONAL

MANAGEMENT
MANAGEMENT AND INTERNATIONAL BUSINESS
MG. KAROL PERALTA GUTARRA
SUBJECT: INTERNATIONAL MANAGEMENT

Syllabus
Learning Units:
1. The global
management’s
cultural
Context

Session 2: The Role of Culture in


International Management
You already know
WHAT DOES
CULTURE
MEAN?

ARE YOU PROUD OF


YOUR CULTURE?
• Culture is a strong part of people's lives.
• It influences their views, their values, their humor, their hopes, their loyalties,
and their worries and fears.
• So when you are working with people and building relationships with them, it helps to have
some perspective and understanding of their cultures.
HSBC Funny Culture ads (Subway, Bart, Golf)”
How would you manage the situations watched?
THE ROLE OF CULTURE IN INTERNATIONAL
MANAGEMENT
WHAT MAKES CULTURE SO IMPORTANT?
• Helps us organize our world
• Shared values, understandings, assumptions
and goals (values, beliefs, norms)
• Learned from earlier generation
• Imposed by present members of society
COUNTRY PROFILE
PRINCIPLES FOR STUDYING OTHER CULTURES

• Understand your own


culture first
• Individuals may not
conform
• Differences may not
be culturally based
• Few fall at the
extremes, most are
somewhere in the
middle
STEREOTYPING
A fixed idea or image that many people have of a
particular type of person or thing, but which is often not
true in reality
ETHNOCENTRISM
Belief that one's cultural values, beliefs and norms
are
better than those of another culture are
WHO IS RIGHT?
Working across cultures
WORKING ACROSS CULTURES

Keep
Do your
your eyes
homework open

Take Take
individuals
your into
time account

Build your
intercultu
ral skills

Source of information: Business Result Student´s Book - Oxford


VIDEO: CROSS - CULTURAL MANAGEMENT
Watch the video and note down useful facts you find out. The 3R approach, share
it with your partner.
CROSS-CULTURAL
MANAGEMENT
The 3R approach to working effectively
in a cross-cultural environment.
The 3Rs consist of
(1) Recognizing cross-cultural
differences
(2) Respecting differences
(3) Reconciling differences.
In the United States, direct eye contact
is considered an important indicator of
confidence, effectiveness and openness.
CULTURAL CHARACTERISTICS

• Understand the ways culture can


differ
• Understand ourselves
• Understand others
• Value different points of view
• Develop shared values, beliefs and
norms https://www.youtube.com/watch?v=zQvqDv4vbE
g
In Japan, too much eye contact can make people feel
uncomfortable. They will look at each other if they are seriously
discussing something important or if they are very close, but
generally, direct eye contact is minimal.
ACTIVITY

• Find several examples that demonstrate


how culture affects management functions
such as planning, organizing, directing and
controlling
• Find examples of how culture affects
management style
• Find several examples of how business
practices differ across cultures
• Prepare to present findings to class
¡THANKS!