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AIRTEL SUSCRIBER BASE
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VALUE ADDED SERVICES

A      ( ) is popular as a telecommunications


industry term for non-core services. However, it can be used in any
service industry, for services available at little or no cost, to
promote their primary business. In the telecommunication
industry, value-added services i i to the standard service
offering, spurring the subscriber to use their phone more and
allowing the operator to drive up their ARPU.

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VALUE ADDED SERVICES
1.   
    
Greet every caller with a song of your choice. Now when your friends call you , they will no longer
have to hear that boring old 'Tring Tring'. Instead, they can groove to the hottest new tracks of
music.

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Listen to you favourite music anywhere, anytime on your mobile phone with airtel live - airtel
radio.

   
Staying away from home and want to listen to your favourite radio station from your home
town/state Subscribe to Mirchi mobile
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Are you bored of listening to songs set by others when you call them. Now subscribe my
tunes.
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Just call 54345 and just choose an +$' '$%"%+ ,-+


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actor/singer/music director of your +.
choice to listen to their songs

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Listen to Pujas and aartis from India's most popular shrines live on your airtel mobile*

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Astrology On Demand offers users personalized astrological services on their mobile phones. Users can
get predictions based on astrology, numerology and Panchang.

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3    
life partner search made simpler & personalized. Get matching alerts for your profile.
Build profile in 5 simple steps.
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Dial *321*11# (toll free) Charges: Rs 10 per 10 day

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Receive 4 updates every day
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Build your Love with emotions and expressions in Love Zone. You can receive a Love Picture on your
mobile daily.
&45&4+ .|$6

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36   
*ake up with divinity on your mobile. Devotional zone subscription services.
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Daily dose of Humor on your mobile. Refreshing rib tickling jokes.
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3 Approx 30 million new subscribers annually

3 28 states each with unique languages and cultures

3 Large number of competitors

3 Balance high-quality service with operational efficiency

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Airtel Penetration is 13%

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It seems Airtel focusing their attention to customer needs rather than on munching on customers money through their VAS service.
Airtel users are now independent of starting or stopping a service anytime and anywhere they want to with just an SMS.   /
 provides Airtel customers an Easy & Instant way to activate or de-activate any Value Added Service (VAS) of their choice. *ith
the Airtel % ): (%'<(.

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I. Browse all available subscription based Value Added Services in Airtel.
II. Get a summary of any subscription based Value Added Services in Airtel including all applicable charges.
III. Subscribe to any subscription based Value Added Services in Airtel.
IV. Un-subscribe from subscription based Value Added Services in Airtel.

 ;       / 


Airtel customers can SMS 'Start' or 'Stop' to 121 (toll free). An SMS is sent acknowledging customer's request & advises them of the
next step. If the customer sends 'Start' to 121, then the service checks for all the subscription services not subscribed by the customer
& presents those services through an easy to understand & interactive menu. However if the customer sends 'Stop' to 121, then the
service checks for all the services subscribed by the customer & presents them to the customer for further action.

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AIRTEL 3G

Faster internet on Muic Download Vedio Alerts


Games
Mobile

Mobile TV Comic Portal Video Talkies


Movie Review

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Tata DoCoMo Penetration is 5%

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VOICE BASED SERVICE
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Dial 543219 Subscription Rs 20 for 30 Day

Dial 543213 2 Paisa/second

Dial 510001 2 Paisa/second

Dial 543212 5 Paisa/second

Dial 54321210 2 Paisa/second

Dial 54321211 2 Paisa/second

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited | 
    
(%'<( <'') <%|(

Dial 54321217 2 Paisa/second

Dial 54321219 2 Paisa/second

Dial 529221 1 Paisa/second


Subscription Rs 10 for 15 Day

Dial 505927(toll free) Rs 10 for 10 days with 50m in of usage

Dial 54321215 2 Paisa/second

Dial 54321214 2 Paisa/second

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SMS SERVICE
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CALL ME TUNES
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Dial 54321100 Rs 30 for 30 days Rs 15/content

Dial 54321121 Rs 1 per Day Rs 15 Per Song


Dial *141# or *678#

Dial 5432112 Call charges: 5 paisa/sec Rs 15/content


Subscription Rs 30 for 30
Days

Dial 543321103 Call charges: 5 paisa/sec Rs 15/cricket series


Subscription Rs 30 for 30
Days

Dial 54332110 Call charges: 5 paisa/sec Rs 15/content


Subscription Rs 30 for 30
Days

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7 6 (%'<(

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3Cricket Scores
3 Jokes
3 Love Tips
3 News
3 Devotional Alerts
3 Astrology
3 Shero Shayari
3 Bollywood News
3 Regional Portal
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3 Cricket Scores
3 Jokes
3 Love Tips
3 News
3 Devotional Alerts
3Daily HoroScope
3 Panchang
3 Choghadia
3 Regional Portal
     = 6>?   G6  :.H 

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| (%'<(
3  < È This service allows subscribers to do video conferencing while making voice calls.
3
  È It is live TV on mobile screen that can be recorded and paused. Video from here can
also be posted to social networks, and it's possible to browse the program guide and set reminders.
3& B :$ È A portal for online and downloadable, single and multiplayer games. It's like a social
network for gamers so users can share their scores with their friends.
3< 7/ È One interface for accessing multiple email accounts, social networks and instant
messengers.
3    È Allows users to add 30 second videos to text SMSs, and send video emails.
The picture or video SMS is delivered instantly, unlike traditional MMS messages; while video mail is
like voice messaging, but with video instead of voice.
3) 6    È This service lets users watch and download videos on the phone along with
news, weather and mobile premiers and movies made exclusively for mobiles. It also has music for download.
3 .  È an app store that contains thousands of applications across categories such as music, books, movies,
travel and business.
36   È a comic viewer application that has popular comics such as Spiderman, X-Men, Japanese Manga.
3 :$  È Live darshan videos from famous shrines. One can also watch live aarti and sing along with karaoke
aartis.
3 "   È This service lets subscribers get live advice from astrologers on the basis of sun sign.

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6 < 7:6(
Tata Docomo in association with IMI mobile will shortly launch three value added services
Chalisaas, South Movie Masala and Panchaang and Astro in Andhra Pradesh, Tamil Nadu,
Kerala and Karnataka. Tata Docomo subscribers. The services are accessible with a
monthly charge of Rs 30 and at 1p/sec.

Ek Behtar Zindagi is a IVR it is now available for subscription charges of Rs. 20 for 30 days
in which user can access information on crops, live stock, mandi rates, fisheries, health,
education and finance for 200 minutes.
To 

Ek Behtar Zindagi service, just call on 556780 (toll free), the subscription cost
is%*0 0$.

Tata DOCOMO subscribers can access Michael's Call Me Tunes, My Song, Full Songs,
Videos, *allpapers & Ringtones. The subscribers can call and enjoy the entire bouquet of
services on 55500 at a nominal charge of 2p/sec, they can also set the Call me Tunes
directly by sending SMS MJ to 55500 (tollfree).

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.

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