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telecommunications company
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AIRTEL SUSCRIBER BASE
Group/Category City/Circle 10-Nov Group/Category City/Circle 10-Nov
A' Circle A.P. 15036616
A' Circle A.P. 15036616
A' Circle Karnatka 13853767 Karnatka 13853767
C' Circle Bihar 13710517 T.N. 9110159
149,394,064 149,394,064
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VALUE ADDED SERVICES
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VALUE ADDED SERVICES
1. Airtel Music
Hello Tunes
Greet every caller with a song of your choice. Now when your friends call you , they will no longer
have to hear that boring old 'Tring Tring'. Instead, they can groove to the hottest new tracks of
music.
Call 543211 from your mobile Call 543211808 (Toll Free) “. NA Monthly charges– Rs.30
to select the song of your
choice from our 80,000 +
song collection.
Dial *678# to access the toll- Send SMS STOP to 543211 SMS to 543211 - Rs 3/SMS 3 months Subscription – Rs.60
free portal to select
songs/subscribe
Call 543211444 and take your dialing *678#. Charges Rs.3/min Rs. 30 Monthly Subscription
pick from albums across
various genres.
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Airtel Radio
Listen to you favourite music anywhere, anytime on your mobile phone with airtel live - airtel
radio.
Mirchi Mobile on airtel
Staying away from home and want to listen to your favourite radio station from your home
town/state Subscribe to Mirchi mobile
ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION
Dial 543213+Song Code Number Call 54321300 (toll free) Call rate Re 1/min Monthly Subscription Charges of Rs 30/30 minutes
My tunes
Are you bored of listening to songs set by others when you call them. Now subscribe my
tunes.
ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION
Just call 54345 and just choose an Call 54345808 (free) to deactivate from 2p/sec Rs.15 per 15 days
actor/singer/music director of your My Tunes
choice to listen to their songs
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LIVE AARTI ON AIRTEL
Listen to Pujas and aartis from India's most popular shrines live on your airtel mobile.
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INFOTAINMENT
Astrology
Astrology On Demand offers users personalized astrological services on their mobile phones. Users can
get predictions based on astrology, numerology and Panchang.
ALERT SERVICES
•Missed call Alert:
ACTIVATION SUBSCRIPTION
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• Airtel Matrimonial
life partner search made simpler & personalized. Get matching alerts for your profile.
Build profile in 5 simple steps.
ACTIVATION CHARGES
• Film News:
Receive 4 updates every day
ACTIVATION CHARGES
•Love:
Build your Love with emotions and expressions in Love Zone. You can receive a Love Picture on your
mobile daily.
ACTIVATION CHARGES
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•Devotional
Wake up with divinity on your mobile. Devotional zone subscription services .
ACTIVATION CHARGES
•Jokes
Daily dose of Humor on your mobile. Refreshing rib tickling jokes.
ACTIVATION CHARGES
SMS SUB JOKE to 54321 Charges: Rs 1 per day
SPORTS
Cricket
Get all news alerts, gossip and scores of all matches
ACTIVATION DEACTIVATION CHARGES
NA 30 per month
Dial - *646*601#
NA 30 per month
SMS - SUB CRIC to 54321
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CHALLENGES
PENETRATION
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AIRTEL UPDATES
It seems Airtel focusing their attention to customer needs rather than on munching on customers money through their VAS service.
Airtel users are now independent of starting or stopping a service anytime and anywhere they want to with just an SMS. Start-Stop
Service provides Airtel customers an Easy & Instant way to activate or de-activate any Value Added Service (VAS) of their choice. With
the Airtel START-STOP SERVICE.
Function
I. Browse all available subscription based Value Added Services in Airtel.
II. Get a summary of any subscription based Value Added Services in Airtel including all applicable charges.
III. Subscribe to any subscription based Value Added Services in Airtel.
IV. Un-subscribe from subscription based Value Added Services in Airtel.
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AIRTEL 3G
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• TATA DoCoMo is a Tata Teleservices Limited’s (TTSL) cellular service provider on the
GSM platform-arising out of the Tata Group's strategic joint venture with Japanese
telecom giant NTT Docomo in November 2008
• Tata DoCoMo launched in South India and currently operates in 18 of 23 telecom circles
•Tata DoCoMo became the first private sector telecom company to launch 3G services in
India
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SUSCRIBER BASE
States 10-Oct
Maharashtra 9,209,901
Andhra Pradesh 8,545,399
Karnataka 6,839,083
Mumbai 5,510,881
Bihar 4,800,075
Madhya Pradesh 4,297,964
UP West 4,291,396
UP East 3,808,712
TamilNadu 3,560,120
Rajasthan 3,324,073
Gujarat 3,051,517
Kolkata 2,972,034
Punjab 2,917,829
Haryana 2,822,878
Kerala 2,626,554
West Bengal 2,419,406
Orissa 2,412,619
Chennai 1,254,746
HimachalPradesh 285,241
60,796,237
PENETRATION
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VOICE BASED SERVICE
SERVICE ACTIVATION CHARGES
Dial 543219 Subscription Rs 20 for 30 Day
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SERVICE ACTIVATION CHARGES
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SMS SERVICE DIRECT WEEKLY PACK UNLIMITED
SERVICE ACCESS OFFER
SMS “CRI” to
NA
54321 NA
SMS “JOKES”
SMS SUB SUB UJOKE to
to 54321
WJOKE to 54321 54321
Subscription
SMS UNSUB
expires at
UNSUBSCRIBE NA <service Name>
midnight i.e.
to 54321
00:00Hrs
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CALL ME TUNES
SERVICE ACTIVATION CHARGES DOWNLOAD CHARGES
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USSD SERVICE
•Cricket Scores
• Jokes
• Love Tips
• News
• Devotional Alerts
• Astrology
• Shero Shayari
• Bollywood News
• Regional Portal
To avail these Service Just Dial *444# for Rs 3/SMS
To avail Get Me Out Service Just Dial *789# for Rs 2/Request
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3G SERVICE
• Video Calling – This service allows subscribers to do video conferencing while making voice calls.
• Mobile TV – It is live TV on mobile screen that can be recorded and paused. Video from here can
also be posted to social networks, and it's possible to browse the program guide and set reminders.
•Let's Play – A portal for online and downloadable, single and multiplayer games. It's like a social
network for gamers so users can share their scores with their friends.
•Catch Up – One interface for accessing multiple email accounts, social networks and instant
messengers.
• Video SMS and mail – Allows users to add 30 second videos to text SMSs, and send video emails.
The picture or video SMS is delivered instantly, unlike traditional MMS messages; while video mail is
like voice messaging, but with video instead of voice.
•On Demand Services – This service lets users watch and download videos on the phone along with
news, weather and mobile premiers and movies made exclusively for mobiles. It also has music for download.
•Market – an app store that contains thousands of applications across categories such as music, books, movies,
travel and business.
•Docomics – a comic viewer application that has popular comics such as Spiderman, X-Men, Japanese Manga.
• Prayer – Live darshan videos from famous shrines. One can also watch live aarti and sing along with karaoke
aartis.
• Fortune – This service lets subscribers get live advice from astrologers on the basis of sun sign.
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Tata DoCoMo UPDATES
Tata Docomo in association with IMI mobile will shortly launch three value added services
Chalisaas, South Movie Masala and Panchaang and Astro in Andhra Pradesh, Tamil Nadu,
Kerala and Karnataka. Tata Docomo subscribers. The services are accessible with a
monthly charge of Rs 30 and at 1p/sec.
Ek Behtar Zindagi is a IVR it is now available for subscription charges of Rs. 20 for 30 days
in which user can access information on crops, live stock, mandi rates, fisheries, health,
education and finance for 200 minutes.
To subscribe Ek Behtar Zindagi service, just call on 556780 (toll free), the subscription cost
isRs. 20 for 30 days.
Tata DOCOMO subscribers can access Michael's Call Me Tunes, My Song, Full Songs,
Videos, Wallpapers & Ringtones. The subscribers can call and enjoy the entire bouquet of
services on 55500 at a nominal charge of 2p/sec, they can also set the Call me Tunes
directly by sending SMS MJ to 55500 (tollfree).
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Thanks
Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions