m The Tupperware Company was founded in

1946 by Earl Tupper.

m In 2005, Tupperware acquired Beauty

Group and changed its name to
Tupperware Brands, after having acquired
Beauty Control in 2001.Both acquisitions
allowed Tupperware to broaden its product
base. The company is publicly traded on
the NYSE (TUP), and reported sales of $2.2
billion in 2008.
m Tupperware entered India in November
1996. It started its operations from New
Delhi.
m It appointed 15 distributors in the first 12
months itself initially.
m Tupperware India, a wholly owned
subsidiary of US-based Tupperware
Corporation , is present in 59 cities across
India.
m Have a unique feature.
m Tupperware plans to foray into the rural
market within the next two-three years
although its immediate focus is to
increase urban penetration.
m Though brand awareness of Tupperware
in major metros is high, but in terms of
product usage,its still very low.
m As part of the plan to appeal the Indians,
the company is currently focusing on
water and dry storage categories.
m Besides, the company also recently tied
up with Big Bazaar for its promotional
activities.
m Tupperware entered the country 15
years ago and sells around 200 products.
m It is reported that the firm has invested
over USD 15 million here so far.
m Tupperware has grown over the years
and become one of the leading
companies in the direct selling market.

m India became the fastest growing

market for the Tupperware company.
m Cello

m Pearl pet

m Milton

m Unilite

m Flowers

m Amway

m Manufacturers of steel containers

m Zip pouch
ICENSING:
Agreement where licensor grants rights to a firm (licensee) in
host country to produce or sell a product for a specific
period of time & receives ¶royalty·.
Advantages
] Reduces development costs and risks of establishing foreign
enterprise.
] ack capital for venture.
] Unfamiliar or politically volatile market.
] Overcomes restrictive investment barriers.
Disadvantages
] No tight control over manufacturing, marketing, and strategy that
is required for experience
] icensing limits a firm·s ability to coordinate strategic moves
across countries by using profits earned in one country to support
competitive attacks in another
] There is the potential for loss of proprietary (or intangible)
technology or property
 FRANCHING:
(
 is basically a specialized form of
licensing in which the franchisor not only
sells intangible property to the franchisee,
but also insists that the franchisee agree to
abide by strict rules as to how it does
business .
Advantages:
] Reduces costs and risk of establishing enterprise
Disadvantages:
] May prohibit movement of profits from one
country to support operations in another country
] Quality control
ÖOINT VENTURE:
Two or more partners own or control a business
·Cross marketing arrangements
·Technology sharing agreements
·Production contracting deals
·Equity arrangements
Advantages:
·Improvement of efficiency
· Access to knowledge
·Political Factors
Disadvantages:
·Risk giving control of technology to partner.
·May not realize experience curve or location economies.
TURN KEY PROÖECT:
Contractor agrees to handle every detail of
project for foreign client and handover the
¶key· when ready for operation
Advantages:
] Can earn a return on knowledge asset.
] ess risky than conventional FDI.
Disadvantages:
] No long-term interest in the foreign country.
] May create a competitor.
] Selling process technology may be selling
competitive advantage as well.
Tupperware owns 100 percent of the stock .
Advantages:
] No risk of losing technical competence to a
competitor
] Tight control of operations.
] Realize learning curve and location
economies.
Disdvantage:
] Bear full cost and risk
ã After a decade of success in the United
States, Tupperware expanded into Europe.
In 1963, the company had a presence in six
European countries and then launched in
Öapan and Australia. Tupperware also had
sales offices in Africa and atin America
before 1970. Since then Tupperware Brands
has expanded to almost 100 countries
around the world under its eight brands
Tupperware, Avroy Shlain, Beauticontrol,
Fuller, Naturecare, Nutrimetics and Nuvo.
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 Statistics
GDP $106.46 billion (2010 est.)
3.5% (2009)/ 7.1% (Q1 2010) /
GDP growth
8.0%+ (2010 est.)
GDP per capita $4,500 (2009 est.)
agriculture: 12.8%; industry:
GDP by sector 29.2%; services: 58% (2009
est.)
Inflation (CPI) 3.4% (2009 est.)
Population
23% (2008 est.)
below poverty line
8.1 million note: excludes
abour force northern and eastern
provinces (2009 est.)
agriculture: 32.7%; industry:
abour force
26.3%; services: 41%
by occupation
(December 2008 est.)
3.4% (12 month moving
Unemployment average as of December
 External
Expo  $7 billion
textiles and apparel, tea and
spices; diamonds, emeralds,
Expo  ood
rubies; coconut products,
rubber manufactures, fish
United States 22.1%, United
Kingdom 12.1%, Germany

 xpo  p
 
5.2%, Belgium 4.9%, Italy 4.8%,
India 4.5% (2008)
 po  $9.6 billion
textile fabrics, mineral
products, petroleum,
 po  ood
foodstuffs, machinery and
transportation equipment
India 18.9%, China 12.4%, Iran

  po  p
  7.7%, Singapore 7.5%, South

Korea 4.8% (2008)
ã Colombo is the relatively easy city to reach.It is
an international gateway to direct flight of
Europe,Asia,Australia and Middle East.
Colombo is the mode of various network main
transportation channels.It also has one of the
deep water ports as well as one of the higgest
cargo volume in the country.
ã Radio is most popular mass communication in
Sri lanka, television is the second which include
various channels. Inspite of these all
newspaper is also a good communication
channel in Srilanka.
m Xe here come to a conclusion that
Srilanka is a prospective market for
Tupperware to enter. It is very beneficial
for this company as its competitors are
very less in terms of providing the quality.
m Xholly owned subsidiary is the best
mode of entry because there is least risk
associated with it.
Thank you