Team

• We would be initially having 7 members.

• Our board would be consisting one c.e.o. ; and one wholetime director
and rest five would be acting as part time directors. The boards
composition might increase with expansion and growth of the business.
• These are the names of the members:-

• Priyadarshan
• Suraj
• Suresh
• Tanushree
• Shankh
• Vishwanathan
• Chandru
 Accomplishments & Qualifications

• Priyadarshan- {age 40}- m.b.a in Christ University, has an

experience of 7 yrs as a production dept. head in Navneet
publication ltd.( India)., moreover he has played the role of a part
time director in I.T.C ltd. For 3 years.
• Suraj- {age 35} – m.b.a. in Christ University , he has worked as the
chief in the supply chain department of Tata Steel , has done
specialization in marketing.
• Suresh- {age 30}-holds engineering degree from,m.b.a. in
Bangalore University; experience in recycling mechanics.
• Tanushree- {age 28}- holds engineering degree , has extensive
knowledge on envriornmental issues and recycling.
• Shankh-{age 30}- m.b.a from I.I.M-B.
• Vishwanathan {age 50}- m.b.a ; C.A. (experience 19 years in
accounting field).
• Chandru {age 43}- degree in law
 Market Summary
• We would be concentrating on educational institutions. we
would not only establish retail outlets in metros but we
would also be heading towards various other districts of
the country so that we could easily capture the market by
setting up a standard and trying to make our products suit
different income levels through price modulations.
• Presently we would be aiming to establish ourselves in
the market( within 2 yrs.). In future we would be targeting
to spread our products throughout the length and breadth
of the country. (within 5 yrs).
• Then we would be aiming to globalize our products. within
10 yrs).
 Contd.
• Firstly we would be mainly concentrating to make a strong position
in Indian market and become a dominant leader.
• After this achievement we would be acquiring a significant goodwill
which would simplify our entry in the foreign market.
• Our main players would be staples, sapna book house, etc.
• As we are heading for a long term return and stability , therefore we
would be coming up with various discount plans and schemes.
Depending upon the changing market situation we would be
practicing penetration pricing and skimming.
• Mostly which we are heading towards is to enter each and every
small districts, towns, etc. . We would not be limiting ourselves to
only metros we would be pricing our products keeping in mind the
income levels of consumers. This would make our position strong
from others and there would always be an option to introduce and
eliminate products according to the performance.
 Opportunities
> Fast moving life creates difficulty to spend time on petty things.
so we would be providing various delivery facilities (* conditions apply). And
online services.

>Today we are facing increasing environmental problems and stationery

products are also one of the major contributors.
Therefore we would be having a no. of recycling units established at various
parts of the country. This would also reduce our cost of production.
Moreover this would significantly reduce wastes. Thus this would also
contribute to our {corporate social responsibility}.

>we would be taking back old text books and provide 50% of it’s m.r.p.{*
conditions apply}. The amount which we would be paying in the form of
coupon , with that coupon the customers can purchase stationeries from
any B.M. outlet anywhere in India.
 Competitions
• According to our study we have few competitors in our
field. Here we are not talking about individual products.
We are a company having myriads of different stationery
products. We come up with our own pricing policies.
• Our competitive advantage would be to suit consumers
of different income levels. And apart from metros we
would be entering other towns and districts.
• Moreover we would be coming up with various creative
discount plans and policies. We would be having these
plans changing every week. This would make consumers
informed frequently. Thus it would increase interaction
with consumers which would also contribute to the
publicity of our products and company.
 Business Concept
• As our business majorly deals with chain of retail outlets therefore
not much of technology is required. But still we do have certain
products that are manufactured by our recycling and production
units.
• Key technology (production)-basically we are utilizing siemens
technology. Some of them are :-
1. Hydro pulp betel
» 2. hydro pulp machine;
» 3. univat;
» 4.Screw press machine;
» 5. calender machine; etc.

it has ability to produce 1000 sheets in 1

week with just four laboures
 Contd.
• Concept- to make a variety of
 Goals and objectives
• Goals:-1. to establish ourselves in the market within 2
yrs.(immediate goal).
– 2. to achieve customer satisfaction.
(immediate goal)
– 3. to reach lower income group
people(within 5 yrs.)
– 4. to expand and grow throughout the
length and breadth of the country.
– 5. to globalize our business within 10 yrs.
– 6. we are even aiming reach the villages with
our products.
 Objectives
• As far as share is concerned in our country we would be
aiming to conquer a greater portion of it as we would be
practicing penetration pricing or skimming depending on the
situation. And targeting sales on the basis of income levels.
• Our recycle units would play a significant role . It would
reduce our cost of production. Resulting in greater profits.
• Maintaining stability by introducing attention grabbing discount
plans and strategies.
• Penetrating into districts and towns apart from concentrating
on metros and by making branded products available at
reasonable rates.
• Generating employment
 Risks and rewards
• Risks :-> branded vs. unbranded products.
–> recycled products are expensive
–>government measures in recycling
–(licensing, laws and rules)
–>segregation of waste.
–>season.
 Contd.
• 1. we would try to shrink down the price to a reasonable strata
so that the question of non branded products are not there.
• 2. as far as people who are effected by weblen effect we have
recycled products for them which tends to be costly at times.
• 3. as far as segregation of wastes are concerned we
would have our company dustbins on various campuses
and classes, even at offices and institutions where
stationery wastes are generated. Particular types of
wastes as specified will be collected every week.
4. We would be targeting the right season, the season when
admissions are on and exams approach and accordingly we
would plan our strategies.
 Key issues
• Near term-1. attacking the middle income group
followed by lower income group.
2. trying to make a revolution in stationery
business by our recycling plans and strategies.
3. achieving market stability
4. attaining goodwill through our best quality
products priced low initially.
5. Customer belief and satisfaction.
In case of any flaw in our entry to the market we
would then try to built reputation by starting with
metro cities , attaining goodwill and then
proceeding further.
 Contd.
• Long term-1. market leadership
2. globalizing our business.
3. achieving sophisticated
international quality
level.
4. attaining significant position
and reputation in the world
market.
 Financial plan
• We would be coming up with 15 retail outlets,
based on the profitability and consumer
preference we would be expanding. As we have
both production and recycling unit we would be
requiring huge amount of capital.
• We have an estimate of 30 crores initially and
nearly 10 crs will be brought by the members of
the company and remaining will be raised by the
shares and debentures.
• We are seeking for a long term return and based
on the products demand we would be pricing our
product.
 Contd.
• Our expected annual sales would be
24crs and we are estimating a profit
margin ranging from 2 – 3 crs.
• We would be targeting to increase the rate
of profit by 30% p.a.
 Resource requirements
• Personnel – we would be needing around 300
employees and labors both skilled and unskilled.
• Technology- we would be using Siemens technology .
We would be having production unit forming section,
press section, drying pulp and paper mill, calendar
section, glossary.
• External- employees screening, cleaning, recycling
plant called deinking plant , etc
• Finances – we would be using ownership capital and
share capital.
• Distribution – we would be hiring vehicles on contract
basis to make timely products availability.
 Contd.
• Promotion – we would be using mass media,
online advertisement , school and university
campaigns , etc.
• Products – we would be dealing with a large
variety of stationery and electronic products
and gadgets. Moreover we would also have
collections of other good brands depending
upon situation.
• Services – provisions of home delivery
services, online shopping, push & pull
marketing, coupon shopping services.