Project On Dairy Industry and Strategy Plans of Amul

INTERNATIONAL SCENARIO OF DAIRY SECTOR

• Milk ranks among the top five agricultural commodities in both value and quantity.
• Across the regions, Asia registered the highest milk output expansion by volume in 2018, followed by Europe, North America.

In India milk production
increased by 5.6 percent in 2018
driven by expanded dairy herds,
and incremental but steady
improvements in milk collection
system and higher productivity.
Pakistan, the fourth largest milk
producer in the world, has been rising
at about 3 percent in recent years. Milk
output in China in 2018 is estimated to
have declined by 1.1 percent.
Milk output in Canada increased by
2.7 percent to 9.9 million tonnes as
investments increased in capacity and
efficiency of diary operations, along
with a smaller increase in quotas for
production under its supply
management system.

New Zealand’s milk output Australia continued to have warmer

expanded by 4.4 percent, weather conditions and water
adequate to counter a 3.8 deficiencies that led to higher feed
percent decline in Australia. New prices and increased culling of diary
Zealand’s output expansion Cows.
benefitted from mid-
temperatures and good soil
moisture
 COMPETITIVENESS OF THE DAIRY INDUSTRY IN INDIA

Demand Conditions

Market structure

Factor Conditions

Related Supporting Industries

The dairy industry in India is broadly built on the four pillars, namely, Demand, Output and procurement, Prices, and
Employment.
VISION OF AMUL
Amul vision is to provide more and more satisfaction to the farmer, employees and distributers.

MISSION OF AMUL
we at GCMMF ( Gujrat Co-operative milk marketing federation) endeavor to satisfy the taste and nutritional
requirements of the customers of the world, through excellence in marketing by our committed team, Through co-
operative networking, we are committed to offering quality products that provide best value for the money.
 KEY SUCCESS FACTORS FOR AMUL

The Amul Girl (The Amul

Advertising Campaign)

Strong Brand

Innovation

Diverse Portfolio
of Products

Efficient Supply chain

FORMAT FOR QUATERLY REVIEW MECHANISM FOR TRACKING THE PERFORMANCE

PAST PERFORMANCE DETAILS

FEEDBACK MECHANISM

INCREASE/DECREASE IN SALES

QUALITY MANAGEMENT SYSTEM INITIATIVES

FOOD SAFETY POLICY

HYGIENIC AND CLEAN MILK PRODUCTION DRIVE

BULK MILK CHILLERS

RATINGS AND SCORES

 RECOMMENDED STRATEGIES FOR AMUL

Infinite intimacy Information on sourcing practices.

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Customer oriented Identify growth areas through analytics