Beruflich Dokumente
Kultur Dokumente
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DEFINITION:
The business activity of accepting and
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CHARACTERICTICS OF BANKING SERVICES
customers.
High involvement of decision.
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FUNCTIONS OF THE BANK
Remittances
Acting as trustee
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TYPES OF BANKING SERVICES:
Retail banking
Corporate banking
Investment banking
Private banking
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RETAIL BANKING
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CORPORATE BANKING
Corporate banking involves the development of
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PRIVATE BANKING
Private Banking serves the bank’s high net worth
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BANKING IN INDIA
Banking in India started from vedic period.
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BANKING IN INDIA…
This was one of the three presidency banks, the other two
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BANKING IN INDIA…
The Reserve bank of India was created in 1935 by
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ISSUES IN BANKING:
The issue of consolidation
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MARKETING MIX OF BANKING SERVICES
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MARKETING MIX OF BANKING SERVICES…
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PRICE
Pricing relates to the interest rates paid by the
17
PROMOTION…
Publicity is a major strength as the customers tend to
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PLACE
Place deals with making the banking services available
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PEOPLE
Banking products cannot be separated from the people who market
them.
The products and the seller constitute the banking product.
In designing these products the sane degree of care and attention needs
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PROCESS
It involves all activities right from product conception
transaction.
Banks have shifted from activity oriented services to
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PHYSICAL EVIDENCE
Banking products are intangible and physical evidence
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