Communication

presented
by:
 Communication

 It is a process of exchanging information,

ideas, thoughts, feelings and emotions
through speech, signals, writing, or behavior.
 A sender is known as encoder and receiver is
known as a decoder.
 A sender(encoder) encodes a message using
a medium/channel sends it to the receiver
(decoder) who decodes the message
 Feedback is also a necessary .
 The Communication process
 Communication is a process of exchanging
verbal and non verbal messages.
 It is a continuous process.
 This message must be conveyed through some
medium to the recipient.
 It is essential that this message must be
understood by the recipient in same terms as
intended by the sender.
 He must respond within a time frame.
 communication is a two way process and is
incomplete without a feedback from the
recipient to the sender on how well the message
is understood by him.
Communication Process Model
Sender Transmit Receiver
Message

Receive
Form Encode Decode
encoded
message message message
message

Noise

Decode Receive Encode Form

feedback feedback feedback feedback

Transmit
Feedback
 Functions of Communication

There are mainly four types of functions :-

 Information function
 Command or Instructive function
 Influence or Persuasive function
 Integrative function
Information function:-

 The receiving or giving of information , of all

communication function is known as
information function.
 It provides the information that individual or
group need.
 Transmitting the data to identify and
evaluate choices to make decisions.
Command or control
function:-
 Those who are hierarchically superior in the
family, society or organization, command or
instruct What to do , How to do , when to do.
 Communication acts to control members
behavior .
 Organization have authority hierarchies and
formal guidelines that are required to follow
by employees.
Influence or persuasive:-

 It is to influence of beliefs , attitudes ,

intentions , motivations ,or behaviors.
 To change a person’s behavior towards some
event , idea, object , or other person’s by
words to covey information.
 According to Berlo (1960), the sole purpose of
communication is to influence people.
 Induce people for extension in changing their
behaviour in the desirable direction.
Integrative function:-

 It helps in maintaining individual, societal or

organizational stability and identity.
 Combining and coordinating diverse
elements into whole.
 Integrative function is a communication
theory of cross-cultural adaptation proposed
by Young Yun Kim.
Conclusion:-

 The main purpose of function of

communication is to achieve common
understanding or to create new or better
awareness.