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Subject: Business Strategy II
Prof. K.K.Jain
Jembers
 Jimit Jehta
 Rubina Panjwani
 Johsin Pathan
 Rohit Bebarta
 Sanjita Yadav
Introduction
Profile:
   u   G Circus of the Sun) Inc.
 u : 1983
 u èuy Laliberte
    Jontreal, Quebec, Canada
 [ Privately held Entertainment Company
 J   3000
|bout u  
 |cclaimed by an ›  
  
, with numerous prizes and
distinctions to its credit, Cirque du Soleil is a unique organization which has

 ›
  
 ›


 Since its beginnings in 1983, Cirque du Soleil has been pleasing the public with a
novel show concept that is as 
› as it is 
››: an astonishing,
theatrical 
 ›
›


›
› › ›

 ››
››› › ››


 It was among the first companies to adopt © ›


›, by 
›
 › › ›
›
 ›


 It managed to excel in a  


 ›
›
› 

 Later on it also introduced its line of apparel and accessories.

 It also produced a number of movies and television shows.


[imeline
Ô  In the early eighties, a group of young street performers pooled their talent and
dreams and founded the ͞Club des [alons Hauts͟ or ͞High-Heels Club͟, aptly named
because most of them were stilt-walkers. |t that time, Quebec did not have a circus
tradition as did several European countries. So the Club members decided to organize a
festival, where street performers could come together to exchange ideas and techniques.
[hey called it the ͞Fête Foraine de Baie St-Paul͟ Gthe Baie Saint-Paul Fair). [hat was all a
few visionaries needed to hatch the idea of bringing all this talent together under one
roof, or ʹ why not? ʹ a big top! Cirque du Soleil was born.
 Œ :Cirque du Soleil is born with the financial assistance of the Quebec government,
as part of the celebrations surrounding the 450th anniversary of Jacques Cartier͛s
arrival in Canada.
 Œ :|fter performing in Jontreal, Sherbrooke and Quebec City, Cirque du Soleil
leaves its home province for the first time to take its show to neighbouring Ontario. It
performs in Ottawa, [oronto and Niagara Falls.
 Œ : Status of Cirque changes from non-profit to a for profit entity.
 Jid 1991: Cirque convinced Fuji [elevision Network to sponsor Cirque͛s tour of |sia.
Fuji gave US $40 Jillion
 Œ  Entered into a year long agreement with Jirage, a Las Vegas hotel perform
Nouvelle Experience. [his was Cirque͛ s first engagement of the kind.
 Œ  Steve Wynn owner f Jirage, built a permanent facility for Cirque at the cost US
$20 million at its new resort
[imeline contd͙.
 Œ  Cirque established its first European headquarters at |msterdam.
 Œ  By this time its sales had increased form $30 million in 1994 to
$110 million in 1996.
 Œ  Walt Disney constructed a permanent theater near Orlando,
California. ßu
    was setup.
 Œ  Cirque͛s new production ͚O͛ debuted at Bellagio. It was
performed around an Olympic-sized 1.5 million gallon Swimming pool
  Cirque entered into an agreement with the Beatles stars to create
a production to be staged at Jirage. [his production was called love
and it recreated the life of Beatles before they became famous.
 [he oldest active touring show of Cirque du Soleil, 

 is
converted from a Big [op show to an |rena show. [his will allow the
show to visit new places where it could not go before.
Recent Developments
  Œ[he Estate of Jichael Jackson and
Cirque du Soleil announced the official
international launch of Jichael Jackson [HE
IJJOR[|L World [ourΡ written and directed by
Jamie King.
 ÈŒ Cirque Du Soleil entered into
partnership with James Cameron and |ndrew
|damson in association with Reel FX
Entertainment to develop and produce immersive
3D projects.
INNOV|[IVE S[R|[EèIES

 Journey from 73 employees to 3000!!


 Employees do multi tasking and
continuous innovation is the key..
 Retaining the Jission and Values-
not only on paper but in spirits!!
 It was a circus which was quite
distinct from others in the business.
SE[S & COS[UJES
 u   
        
 
     
   
      
      
  
     
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 èreat amount of technical innovation:
For the Olympic sized swimming pool 31
degrees Celsius was maintained for all the
artists and lower was maintained for
audience.
èlass enclosures for musicians
Underwater communication system
 !      
    
    
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FEW F|C[S |ND FIèURES
 u .       
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|udience, Innovation and Strategy.
 [he company created niche market of live
entertainment within the entertainment
industry.
 [he company started targeting adult audience
who visited the theater and opera.
 Shows highlight artistry rather than the thrills
that the traditional circus presented.
Innovation

Customer
centric
strategy
Organizational
culture
[

              

 Established in 1997 to instill creativity in acts of


circus.
  Y   

 




 
  
 




 


 

  
 


 
    
 

 
    
 

 
 


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 Physiotherapists and fitness specialists work on site in the
Studio to keep performers in good health, help maximize
their physical potential, and ensure an optimal
environment for their development.
 [   Ô     
 Research and development have always played a key role at
u   in each and every one of its activities. [he
Centre for Research and Innovation of Performance GCRIP)
at u   is an office of specialized studies in the
development of equipment, environment and physical and
acrobatic performance at u   .
 Cirque did not employ star performers or
animals in its shows, it was able to keep the
costs low and to provide customers with a
value for money experience.
 
 
 [ 
   

     [

   

  !![" # $

 %#& ' &( 

 )*"

 [  +   '   ' 

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 ƒ   

  
 
  
       ƒ    
         
 ƒ            
     ƒ   
 
     ƒ 
     
  
  
            
   
   
    
u   
RO|D |HE|D
Build cirque the entertainment capital of
the world.
Build an experience around the customer.
[ransform Jontreal into a world centre for
circus arts.
Using different production method for
every show.
 ƒ   

  
 
  
       ƒ    
         
 ƒ            
     ƒ   
 
     ƒ 
     
  
  
            
   
   
    
u   
RO|D |HE|D
Build cirque the entertainment capital of
the world.
Build an experience around the customer.
[ransform Jontreal into a world centre for
circus arts.
Using different production method for
every show.

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