Beruflich Dokumente
Kultur Dokumente
EURO DISASTER?
Group 8
Vishal Klandria
Siddharth Pal
Abhishek Singh
Sambhrant Sadh
Played
Played aa passive
passive role
role
•• The park carried Disney’s name, but was wholly owned by the Oriental Land Company
• Its only source of revenue from the park was royalty fees (10%)
Widely
Widely appreciated
appreciated by
by the
the local
local population
population
•• Opening
Opening of
of Tokyo
Tokyo Disneyland
Disneyland coincided
coincided with
with the
the introduction
introduction of
of aa five-day
five-day work
work week
week in
in Japan
Japan
•• Tokyo
Tokyo Disneyland
Disneyland became
became the
the symbol
symbol of
of aa new
new Japanese
Japanese lifestyle
lifestyle
•• Admission
Admission prices
prices were
were steep,
steep, but
but families
families sacrificed
sacrificed other
other activities
activities in
in order
order to
to visit
visit Tokyo
Tokyo Disneyland
Disneyland 3
Plans For a European Disneyland
West Europeans were already familiar with Disney entertainment and Disney merchandise
Tens of thousands of Europeans visited Orlando, Florida, every year to vacation at Walt
Disney World
Disney’s animated films had traditionally done better in Europe than in the United States
4
The Disney name ranked sixth in the world in public esteem
Disneyland in Paris
5
Incentives
The French government agreed to assume most of the project’s financial risk
The French government provided considerable amount of funds for infrastructure projects
Tax breaks and full control over any activity within a six-mile radius of the park
Was lent $2.5 billion from a syndicate of more than 60 international banks
6
Problems
Cultural
Competition Imperialism
France
Theme of park Vacations approach
7
Recommendations
• Vacation style
• Dining
Incorporate
European style • Labor
• Restructuring of royalties
Financial • Ownership percentages
Issues
• Waiting queues
• New rides
Experience
8
Thank you