Maslow’s Hierarchy of Needs and

Brand Personality
Submitted by:
-Asharful Ambia (ID: ZR 1901011) COURSE CODE: M603:
Buyer Behavior
-Anika Mobin Ahmed (ID: RQ 1901026)

-Ehsanul Azim (ID: ZR 1901029) SUBMITTED TO:

Md. Iftekharul Amin
-Mohammad Mofijul Islam (Shuvro)
(ID:ZR 1901030) Associate Professor
IBA, University of
Dhaka
Maslow’s Hierarchy of Needs
Physiological Need

•Teer Atta, Flour or Suji highlights the need of physical

well being and tagging the ingredient of their product
with purity and love by saying-
•বিশুদ্ধতায় সেরা, মমতায় ঘেরা।
•Rupchada soyabil oil highlights the capability of their
product to increase immunity for preventing diseases
due to vitamin A fortification and uses the tagline-
•স্বাস্হ্যকর প্রতিটি ফোটা।

•Youtube link:
https://www.youtube.com/watch?v=w6I4MruaFmQ
Safety

•AKS steel highlights the need of physical safety,

security and stability of their product and concrete
their argument by using the tagline-

•কখনো কখনো ১% অপূর্ণতাও অনেক বড় ক্ষতির কারণ

হতে পারে।

•Youtube link:
https://www.youtube.com/watch?v=hoMlas3991c
 Belongingness
•Walton try to create a strong sense of group
acceptance and belongingness among the customer by
using the tagline-

আমাদের পণ্য।

Youtube Link:
https://www.youtube.com/watch?v=IYHwbXSiz8o
Belongingness

•Visa Card belongs to the customers at their joyful

events.

•VISA everywhere you want to be

Esteem

•Akter furniture represents the unique status,

superiority and prestige and gives a sense of useful
ness and accomplishment. In doing so they
promote their brand by saying-

•Your signature style

•Youtube link:
https://www.youtube.com/watch?v=XI2dVd-P4AE
 • Toyota Yaris offer unique to
motivate their customers and
feel them to buy a prestige
product.

•Toyota Navana Limited

•Be Unique Since you can!

Esteem
 •Bangladesh Navy motivate the young people to serve for the nation
•Glorify the Nation by Joining Bangladesh Navy
Self
actualization •Youtube Link:
https://www.youtube.com/watch?v=M8x_O0j8eOI
Brand Personality
Communicating Brand Personality:

Sincerity:

•The old BTV era ad of Jeebon Beema

Corp, for the Pension Policy is an example
of presenting the brand sincerely. No
exaggerated claims, just tells what it is.

•Youtube Link:
https://youtu.be/W3Ypt2IGoNs
Communicating Brand Personality:

Excitement:

•Mountain Dew uses the imagery of of Bollywood

superstar Hrithik Roshan and features young,
daring, spirited and active users engaged in fun and
exiciting activities by using the excitement
dimension of brand personality.

•Youtube link:
https://www.youtube.com/watch?v=JnX_tUiCX-4
Communicating Brand Personality

Competence:

•The classic Philips Bulb ad, where it says

– “মাছের রাজা ইলিশ আর বাত্তির রাজা
ফিলিপস”
•Highlights the reliability and the
performance.

•Youtube link:
https://youtu.be/R7RvOHcWORg
Communicating Brand Personality:

Sophistication:

•The TV ad of Shinepukur Holdings Ltd. Portraying a

sophisticated and upscale lifestyle of a
businessman with the tag line:
•স্বপ্ন হলো সত্যি, ইটের পর ইট

•Youtube link:
https://youtu.be/4uIVJuo6DyU
Communicating Brand Personality:

Ruggedness:

•MRF tyre TV ads show some extreme

conditions and how their tyre can endure
such difficulties. It highlights on
toughness.

•Youtube link:
https://www.youtube.com/watch?v=AMC
xmWx8zEY
Thanks a lot!