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Story – GE’s
Healthymagination
Project
GE Unveils $6 Billion
Health-Unit Plan:
• Goal: Increase the
market share in the
healthcare sector.
• Strategies: Develop
products that will lower
costs, increase access
and improve health-care
quality.
• Investment required:
$6 billion over six years
• Desired project
outcome: Would help
GE’s health-care unit
grow at least twice as
fast as the broader
economy.
Ultimate Questions
GE’ s Point of View:
Would there be enough demand for their
products to justify the investment required in new
facilities and marketing?
What would be the potential financial risk if the
actual demand is far less than its forecast or
adoption of technology is too slow?
If everything goes as planned, how long does it
take to recover the initial investment?
Bank Loan vs. Project Cash Flows
Principle:
How fast can I recover my initial investment?
Method:
Based on the cumulative cash flow (or accounting
profit)
Screening Guideline:
If the payback period is less than or equal to some
specified bench-mark period, the project would be
considered for further analysis.
Weakness:
Does not consider the time value of money
N Cash Flow Cum. Flow
0 -$105,000+$20,000 -$85,000
1 $15,000 -$70,000
2 $25,000 -$45,000
3 $35,000 -$10,000
4 $45,000 $35,000
5 $45,000 $80,000
6 $35,000 $115,000
Inflow
0 1
2 3 4 5
Net surplus
Outflow
$35,560 $37,360
$31,850 $34,400
0 inflow
1 2 3 4
outflow
$76,000
life 0
Equation:
CE(i) = A(P/A, i, ) P =CE(i)
= A/i
Construction cost = $2,000,000
Interest rate = 5%
Years
0 15 30 45 60
$50,000
$2,000,000
Construction Cost
P1 = $2,000,000
Maintenance Costs
P2 = $50,000/0.05 = $1,000,000
Renovation Costs
P3 = $500,000(P/F, 5%, 15)
+ $500,000(P/F, 5%, 30)
+ $500,000(P/F, 5%, 45)
+ $500,000(P/F, 5%, 60)
.
= {$500,000(A/F, 5%,15)}/0.05
= $463,423
Total Present Worth
P = P1 + P2 + P3 = $3,463,423
Alternate way to calculate P3
Concept: Find the
effective interest Effective interest rate
rate per payment for a 15-year period
period
Effective interest 0 15 30 45 60
rate for a 15-year
cycle
i = (1 + 0.05)15 - 1 $500,000 $500,000 $500,000 $500,000
= 107.893%
Capitalized equivalent worth
P3 = $500,000/1.0789
= $463,423