“LEADING COMPANIES

THAT HAVE BEEN

SUCCESSFULLY
IMPROVED CUSTOMER
ENGAGEMENT VIA
MOBILE APP IN F&B
INDUSTRY”
Following are the two leading companies that have been successfully improved customer
engagement via mobile app in F&B industry.
 1)

Starbucks is a global coffee giant, which was founded in 1971 as a local coffee bean retailer.
Headquartered in Seattle, the company is now the world’s biggest coffeehouse chain,
comprising of approximately 20,891 stores in 62 countries.
CHALLENGES :
• Rising Prices Of Coffee Beans
• Rising Prices Of Coffee Beans
• Replacement Of The Current CEO Schultz

When the new CEO Johnson who is aware about technology. He said, we can
expect mobile app and payment to play a much bigger role going forward, which
is the next step in the increasingly digitizing world.
MOBILE APP FEATURES
There are four main reasons why the Starbucks app is a “must
have, must use” app for customers:

• It Provides a User-Friendly Mobile Experience.

• The Starbucks Rewards Loyalty Rewards Program Leads the
Competition like two stare per $1 spent, Birthday reward,
Free in store refills and member events and offers.
• Starbucks’ Mobile App Makes Online Ordering and Paying
Easy.
• Starbucks Integrates Its App With Other Platforms and
Services like Spotify.

Leading F&B Industries can follow Starbucks’ example to

create a successful restaurant loyalty rewards app.
 2)

The McDonald’s started in 1954. Raymond Kroc who is the founder saw a hamburger stand
in San Bernardino, California and visualized a nationwide fast food chain. Kroc tested
himself as an ancestor who revolutionized the American restaurant industry. Actually,
Raymond Kroc is esteemed being the Farther of Industry.

Today McDonald’s is the largest brand of fast food restaurant that serve 52 million
customers per day more than 100 countries.
CHALLENGES :
• Price sensitivity
• Increased competition
• Stock price
• Relationship with franchisees
• Employee pay

In order to increase their sales and convivence for customers they have started their
mobile app for online orders.
MOBILE APP FEATURES(McDelivery App)

Following are the main reasons why the Mc Donald's app is a

“must have, must use” app for customers:

• Efficient and Modern UX

• Exclusive deals for customers
• Special Discounts
• Save your favorite restaurants into a list for ease of use
• Get directions to any McDonald’s in the UK and see
opening times and facilities
• Browse the latest offers and promotions
THANK YOU!!
BY MAIRA ASIF