MANAGEMENT OF INTERNET INFORMATION SOURCES AND SERVICES (IMC 407)

CHAPTER 8
SOCIAL MEDIA TOOLS

Prepared by : Irni Eliana Khairuddin

Introduction
• Categories of Social Media Tools
• Social Networks
• Publish
• Photo
• Audio
• Video
• Microblogging
• Livecasting
• Gaming
• Productivity Application
• RSS
• Mobile
Social Networks
• Social networking is as old as humans have been around.
• The earliest recorded human conversation goes back to
before history itself, even before the spoken and written
word.
• As time passed, technology improved. We used drums,
bells in towers, written books, newspapers and letters to
communicate. Over our grandparents’ lifetimes we have
seen the invention of telegraph, telephone, radio,
television, mobile phones, Internet and now social media.
Social Networks
• Social Media tools for social networks application are as
follows:-
• Facebook
• Friendster
• LinkedIn
• MySpace
Social Networks
• Facebook
• Company Name : Facebook
• URL : www.facebook.com
• Location : Palo Alto, Calofirnia and New York,
Dublin (HQ for Europe, Midle east and Africa),
Seoul Korea (HQ for Asia)
• Founded : 2004
• Employees : 500++
• Revenue Model : Advertising, bars ads
• Fees : Free
Social Networks
• Facebook
• Mark Zuckberg founded Facebook in 2004 in his sophomore
year at Harvard as social medium for students to get
acquainted.
• In less than a month more than half of the student body
registered.
• Facebook provides a platform for users to quickly connect with
friends, family, coworkers and acquaintances in various
network groups.
• Due to its popularity, Facebook could be used to promote a
new product, service or performed by word of mouth through
friends within a social network
• Facebook is primarily used as communication tool between
friends.
Social Networks
• Friendster
• Company Name : Friendster
• URL : www.friendster.com
• Location : San Fransisco, California, United States
• Founded : 2002
• Employees : 57
• Revenue Model : Advertising
Social Networks
• Friendster
• Jonathan Abrams started Friendster on March 2002.
• The company is currently privately owned and continues to
receive investment from multiple companies and individual
investors
• Friendster is an online social networking service that places an
emphasis on the network between individuals.
• Friendster allows users to search for people based information
that they have entered such as current and past schools and
colleges.
• Additionally, Friendster allows for unique profile privacy setting,
Two Degrees (profile can be view by 2 degree friends away
from your profile) and One Degrees (profile view restricted to
only your friends) friends.
Social Networks
• Linkedln
Social Networks
• LinkedIn
• Founder Reid Hoffman and some college friends created LinkedIn
following Hoffman’s success in establishing and selling PayPall to
eBayInc.
• LinkedIn’s philosophy is Relationship matter. LinkedIn describe itself
as an online network of more that 24 million experienced
professionals from around the LinkedIn
world, representing150 industries.
• LinkedIn can be used to maintain professional relationship, search
for jobs as well as recruit candidates, exchange solutions for
problems and find high quality passive candidates.
• LinkedIn is also working in the way of sales leads. One success story
is that of a CEO of online advertising company who used an
introduction from a connection to contact the COO of potential client.
He invited him to lunch. The COO responded that he didn’t have time
for lunch but he did need a new ad server. The two signed a contract
two weeks later.
Social Networks
• MySpace

LinkedIn
Social Networks
• MySpace
• Brad Greenspan, Chris DeWolfe, Josh Berman, Tom Anderson and a
team of programmers from eUniverse stared MySpace in August
2003.
• MySpace is an online social networking application. Users create a
MySpace profile and then interact with other users while developing
existing relationships and creating new ones.
• It us one of the most popular social networking applications and is
available in 15 different languages.
• MySpace offers a tool called MySpace MyAds that offers users that
capability to run an effective online marketing campaign within their
social network.
• With MySpace MyAdds, anyone can design their own advertisement,
choose which users will see it displayed through MySpace dependent
on characteristic like listed gender and location, and then pay based
upon number of clicks the advertisement receives.
Publish
• Social Media tools for publish application are as follows:-
• Blogger
• Joomla
• Wordpress
Publish
• The ability to accurately publish or record our
conversation to pass on to our future generations is a
relatively new concepts.
• For the first time in human history, we have an easy and
free means to collect and save our thoughts and ideas,
and for the first time ever, we can distribute those ideas to
the global tribe instantly also for free.
• Its “Word of Mouth at the Speed of Light”
Publish
• Blogger
Publish
• Blogger
• Pyra Labs, which consisted of Evan Williams and Meg Hourihan,
started Blogger in August 1999.
• Evan and Meg created a weblog for their use and the code for that
web blog became the foundation for the initial version of Blogger.
• Blogger was bought out by Google in 2003 and being enhanced and
replaced with Google Blog.
• Blogger enables writers of all skill level to become their own
publishers, through the Internet. Users can blog about their
professional interests, personal hobbies, sports, family life or any
topic at all.
• Blogger is available in 41 languages and variety third party
applications are available to enhanced Blogger blogs.
• Blogger self publishing capability allows a users to write and publish
instantaneously, with the ability to post pictures and videos.
Publish
• Joomla
Publish
• Joomla
• Michelle Bisson is one of the Joomla cofounders. She is
also a member of the Mambo core team.
• Joomla is free for anyone to use under the General Public
License (GPL), a license that allows free software to avoid
becoming copyrighted.
• The whole idea behind Joomla is that because it’s open
source, the possibilities for application development and
usage are endless.
• A variety of busiensses and organizations use Joomla to
develop their websites. Eg: Harvard University and
Citibank.
Publish
• WordPress
Publish
• WordPress
• The company was cofounded by Matt Mullenwaeg and Mike
Little.
• WordPress.com provides blog hosting services ranging from
free blog account to premium paid blog accounts to limited VIP
hosting.
• WordPress is an open source and has a robust plug n
architecture that allows for the inclusion of third-party
applications to enhance the WordPress user experience.
• The beauty and power of WordPress is that by being open
source, and built on open standards with a very robust plug in
architecture, WordPress allows for any outside service to work
seamlessly with it. Example Twitter, Flickr and Facebook.
Photo
• Ever since there were phots, people were sharing them
with one another.
• Taking picture is a way of capturing moments in time,
which captures the emotions that we can share with
others.
• Today there are many larger photo sharing websites
available for everyone.
• In addition, most website are completely free for the basic
service with small incremental charges for upgraded
services.
Photo
• Social Media tools for photo application are as follows:-
• Flickr
• Photobucket
• Picasa
• Slide
• Zooomr
Photo
• Flickr

• Company Name : Flickr

• URL : www.flickr.com
• Location : Sunnyvale, California
• Founded : 2004
• Employees : 50
• Revenue Model : Advertising and pro accounts
• Fees : Free, pro accounts $24.95 per year
• Tagline : Share your photos. Watch the world
Photo
• Flickr
• Gamming entrepreneurs Caterina Fake and husband,
Steward Butterfield initially developed a hack that allowed
user to post photo to the Web and subsequently
developed tagging capabilities for those photos.
• Flickr’s mission is to help users get their visual content out
to their intended audience through the Web, mobile
devices, email or any other technologies.
• Free Flickr account are allowed for 100 megabytes of
uploads a month and pro accounts are unlimited.
• Personal user normally used Flickr to share their special
moments, while the professional photographer used Flickr
as a platform to test audience response to their work.
Photo
• Photobucket

• Company Name : Photobucket

• URL : photobucket.com
• Location : Denver, Colodaro, San Fransisco, California
• Founded : 2003
• Employees : 60
• Revenue Model : Advertising and premium subscription
• Fees : Free, pro accounts $24.95 per year
• Tagline : Where millions uploads and share their photos
and videos
Photo
• Photobucket
• Photobucket was founded in 2003 by Alex Welch and
Darren Crystal.
• Photobucket allows users to upload, share, link and find
photos, videos and graphics.
• Photobucket is used for editing and sharing phots and
videos.
• Photobucket is primarily used by teens, young hobbyists.
• Photobucket usage seems to be more oriented toward
personal hobby interest.
Photo
• Picasa

• Company Name : Picasa

• URL : picasa.google.com
• Location : Mountain View, California
• Founded : 2001
• Employees : 20 000
• Revenue Model : Subsription
• Fees : Free and paid subscription
• Tagline : The easy way to find, edit and share your
photos
Photo
• Picasa
• Picasa originated from the phrase ‘mi casa’ for my house and
‘pic’ for pictures was originally created by Idealab.
• Picasa is an application for organizing and editing digital phots
that specifically targets the mist novice users.
• Picasa offers the ability to organize and sort images by date, to
move and rename images on computer’s hard drive, add star
ratings to your favorite pictures or password protect specific
collections.
• Picasa works with most email programs and all of the newest
compact flash devices for ease of transferability.
• Many picasa’s users are pleasure photographers using
software to enhance their images, create slide shows and
movies or share their images with friends and family.
Photo
• Slide

• Company Name : Slide

• URL : www.slide.com
• Location : San Francisco, California
• Founded : 2005
• Employees : 64
• Revenue Model : Advertising
• Fees : Free
• Tagline : The world’s largest publisher of social
entertainment applications
Photo
• Slide
• Max Levchin is not only the cofounder of Slide but also
PayPal.
• Slide’s concept is to guide users capability to tell their
stories through pictures and video.
• Slide is primarily used for entertainment purposes
• Slide users primarily appear to be those who want to
share pictures and videos for personal enjoyment
• For corporate business, it is used primarily for advertising
purposes.
Photo
• Zooomr

• Company Name : Zooomr

• URL : www.zooomr.com
• Location : San Fransisco, California
• Founded : 2005
• Employees : 10
• Revenue Model :-
• Fees : Free to $19.95 per year upgraded pro feature
• Tagline :-
Photo
• Zooomr
• Kristopher Tate and Micheal Van Veed started Zooomr in 2005
as a platform to share photos with his friends in Japan
• Zooomr is a start up photo sharing application that incorporates
Geo-Tagging, Ajax and RSS features and currently supports 16
locales.
• Zooomr is used like many other photo and image sharing sites.
• Zooomr integrates with most social networking applications,
including Facebook and MySpace.
• Zooomr is available for use by anyone wishing to share phots
or other digital images and is significantly useful for non-
English speakers because of its availability in a variety
languages.
Audio
• Audio allows us to sit back and follow the author or orator
to slowly spoon-feed us content with inflection, dramatic
pauses and human nuances of them being right there in
the room speaking to us.
• Audio us also the easiest to create and edit short of using
text.
• Most PCs have built in microphone and recording
software already on the hardrive. All you need to do is
click record , speak, stop and share.
Audio
• Social Media tools for audio application are as follows:-
• iTunes
• Podcast.com
• Pod Bean
Audio
• iTunes

• Company Name : Apple Inc.

• URL : www.apple.com/itunes
• Location : Cupertino, California
• Founded : 2001 (Apple 1976)
• Employees :-
• Revenue Model : Advertising and merchandise
• Fees :-
• Tagline : The entertainment capital of your world
Audio
• iTunes
• iTunes is based on an old software aoolication called
SoundJam MP, which was created in 1997 by Jeff Robin
and Bill Kincaid and ten purchased by Apple in 2000.
• After Apple adjusted the interface, skins and feature set,
the program was released as iTunes in January 2001.
• iTunes is a digital media application that works on both
Mancitosh and Windows operating systems.
• iTunes allows user to access, organize and play video
and music files.
• The primary function of iTunes is to act as a player and
library for user digital media files.
Audio
• Podcast.com

• Company Name : Podcast.com

• URL : podcast.com
• Location : Cambridge, Massachusetts
• Founded :-
• Employees : 15
• Revenue Model : Advertising and sponsorship
• Fees :-
• Tagline :-
Audio
• Podcast.com
• Podcast.com was started by Treedia Labs which enables
a rich user experience that promotes sharing.
• Podcast.com can be used to reach niche audiences and
those consumers who are too busy or who are unable to
view traditional media outlets for information or
entertainment.
• Podcast.com is a platform that enables the user to listen
to or watch content on a computer or mobile device
without any additional applications, service or hardware.
Audio
• Podbean

• Company Name : Podbean

• URL : www.podbean.com
• Location : Wilmington, Delaware
• Founded : 2006
• Employees : 10
• Revenue Model : Advertising and premium subscription
• Fees : Free to $19.95per year
• Tagline : Podcast hosting, social subscribing
Audio
• Podbean
• Podbean was created in February 2006. On April 10,
2007, it was incorporated as a limited liability company
according to the Division of Corporations of the state of
Delware.
• Podbean is a podcast service provider that was created to
allows individual and businesses the ability to publish
easily without any prior technical knowledge in website
design or podcasting.
• Podbean can be used in two primary ways: as podcast
archiving tool and as means to disseminate podcasts
easily.
Video
• People love video because it’s the next best thing to being
in the same room with the person sharing their knowledge
and experiences.
• You can hear words, see the images they convey and
also watch and become involved in the scene that is
taking place at that moment.
Video
• Social Media tools for video application are as follows:-
• YouTube
• Brightcove
• Google Video
• Metacafe
Video
• YouTube

• Company Name : YouTube (Google)

• URL : www.youtube.com
• Location : Mountain View, California (worldwide)
• Founded : 2005
• Employees : 67
• Revenue Model : Advertising
• Fees : Free
• Tagline : Broadcast yourself
Video
• YouTube
• Chad Meredith Hurley, Jawad Karim and Steve Chen are the
cofounders of YouTube. Hurley and Chen wanted to ‘share
some videos from a dinner party with a half-dozen friends in
San Francisco. Sending the clips around by e-mail was a bust.
The emails kept getting rejected because they were so bog.”
The solution was YouTube.
• YouTube is an online video sharing site that allows users to
upload and share video clips on the internet through websites,
mobile devices, blogs and email.
• The video on YouTube range from amateur to professional
levels of media, television show clips, movie trailer, newscasts,
sporting event highlights and homemade movies.
Video
• Brightcove

• Company Name : Brightcove

• URL : www.brightcove.com
• Location : Cambridge, Massachusetts, Seattle,
Washington, New York, London, Tokyo,
Barcelona, Hamberg
• Founded : 2004
• Employees : 110
• Revenue Model : Sales of service packages
• Fees : Must contact for quote
Video
• Brightcove
• Jeremy Allaire initially cofounded Allaire Corporation with
his brother, J.J Alaire, in 1995 when they created the web
development tool Coldfusion.
• Brightcove is an online video publishing company that
serves as a platform for content owners to reach their
audiences directly through the Internet, enables web
publishers that functionality enrich their sites with
syndicated video programming and provided marketers
more ways to communicate and engage with their
customers.
Video
• Google Video

• Company Name : Google Video

• URL : video.google.com
• Location : Mountain View, California
• Founded : 1998
• Employees : 20000 (Google)
• Revenue Model : Advertising
• Fees : Free
• Tagline : Broadcast yourself
Video
• Google Video
• Larry Page is cofounder and currently serves as president of
products.
• Google Video is a video sharing websites that offers premium
services for a small annual fee.
• Its primary service for a small annual fee. Its primary focus is
on providing freely searchable videos features amateurs
media, Internet videos, viral ads, movie trailers and commercial
professional media.
• A beneficial features of Google video includes a reporting tool
that logs and stores details on the number of items each of the
users videos has been viewed and downloaded within a
specific time frame, which can be downloaded into a
spreadsheet or be printed.
Microblogging
• Microblogging is no more than text messaging on
steroids.
• Through microblogging with the 140 character bite sized
message, we can read and comprehended them in about
five second.
Microblogging
• Social Media tools for microblogging application are as
follows:-
• Twitter
• Plurk
Microblogging
• Twitter

• Company Name : Twitter

• URL : twitter.com
• Location : San Francisco, California
• Founded : 2006
• Employees : 25
• Revenue Model : None at this time
• Fees : Free at this time
• Tagline : What are you doing?
Microblogging
• Twitter
• Twitter was initially used internally by Obviuos, LLC as a
research and development project. Its success led to the
launch 2006. Jack Dorsey is cofounder and the CEO at
twitter.
• Twitter is a social medium specifically created to enhance
communication. Twitter is a service for friends, family and
coworkers to communicate and stay connected.
• People can share their current activity or state of mind
with friends and strangers.
Microblogging
• Plurk

• Company Name : Plurk

• URL : www.plurk.com
• Location : Mississauga, Ontario, Canada
• Founded : 2008
• Employees :8
• Revenue Model : None; privately funded
• Fees : Free at this time
• Tagline : Your life, on the line
Microblogging
• Plurk
• Plurk was envisioned as a communication medium meant
to form a balance between blogs and social networks, and
between email messaging and instant messaging.
• Plurk is a themed instant messaging service providing a
medium to show case the events that make up your life
and follow the events of the people that matter to you in
small messaged or links which can be broadcast over the
web through instant messaging and text messaging on
your mobile phone.
• Plurk combines instant messaging, texting and blogging
for communicating with friends, family and coworkers.
Livecasting
• Livecasting isn't for everyone, but those who livecast are
passionate about it.
• Livecasting is broadcasting video live. It can be 24 hours
a day or just for a simple one hour of television.
Livecasting
• Social Media tools for live casting application are as
follows:-
• BlogTalk Radio
• Live 365
Livecasting
• BlogTalkRadio

• Company Name : BlogTalkRadio

• URL : www.blogtalkradio.com
• Location : New York, New York
• Founded : 2006
• Employees : 25
• Revenue Model : Advertising and a white-branded product
• Fees : Free to $99 per month for premium host
packages
• Tagline : The best shows from around the Web on any
subject
Livecasting
• BlogTalkRadio
• BlogTalkRadio(BTR) is a social network application that
allows people to easily and quickly host their on online
radio show.
• BTR provides robust production capabilities, such as
allowing hosts to take live callers and play MP3s during a
show.
• Listeners can subscribe to shows as shows are archived
within 30 minutes or less and receive a unique RSS feed.
• BTR has thousand of active hosts as well as clients who
use the platform in their environments.
Livecasting
• Live365

• Company Name : Live365 Inc.

• URL : www.live365.com
• Location : Foster City & Newport Beach, California
• Founded : 1999
• Employees : 39
• Revenue Model : Advertising, VIP subscriptions; range from
$5.95 to $7.95 per month and start-up fees
• Tagline : The world’s largest Internet radio network
Livecasting
• Live365
• Live 365 gives individuals and organizations a voice to be
able to reach a global audience, while offering radio
listeners an unaparalleled choice in music and other audio
content.
• Through easy-to-use tools and services, anyone with
computer and Internet connection can create his or her
own Internet radio station.
Gaming
• Gaming isn’t just about kids.
• The average age of the online gamer is 35 years old.
• The average gamer now spends eight hours per week
online gaming and that number is increasing at more that
10 percent per year.
Gaming
• Social Media tools for live casting application are as
follows:-
• EverQuest
• World of Warcraft
Gaming
• EverQuest

• Company Name : Sony Online Entertainment

• URL : www.everquest.com
• Location : San Diego, California
• Founded : 1995
• Revenue Model : Subscription, merchandise software sales,
microcommerce.
Gaming
• EverQuest
• EverQuest is a 3D massively multiplayer online role player
game published by Sony Online Entertainment.
• In EverQuest, a user takes on role of a character that
exists in the EverQuest fantasy world, and then interacts
with other users characters, computer controlled
characters and items.
• User can trade, adventure, join groups of other user,
socialize or craft items in the Ever Quest Universe.
Gaming
• World of Warcraft

• Company Name : Blizzard Entertainment

• URL : www.worldofwarcraft.com
• Location : Irvine, California
• Founded : 1991
• Employees :-
• Revenue Model : Subscription, merchandise, software sales
Gaming
• World of Warcraft
• World of Warcraft is a massively multiplayer online role-
playing game that takes place in Blizzard Entertainment’s
evolving Warcraft universe.
• Players assume the role of character belonging to one of
the two available factions, and then explore the World of
Warcraft while interacting with other users, computer
controlled characters, and various other items.
Productivity Applications
• These tools are especially worth exploring as they are
readily available, highly feature rich and free.
• It include event management, VOIP telecommunications,
peer to peer downloads, word processing and
spreadsheets in the cloud and even online surveys.
Productivity Applications
• Social Media tools for productivity applications are as
follows:-
• BitTorrent
• Survey Monkey
Productivity Applications
• BitTorrent

• Company Name : BitTorrent Inc.

• URL : www.bittorrent.com
• Location : San Francisco, California
• Founded : 2004
• Revenue Model : Advertising, paid downloads and software
• Fees : Media dowloads vary by content.
• Tagline : Access the Internet’s richest media
Productivity Applications
• BitTorrent
• BITorrent is an avenue for high-quality media downloads
over the Internet. The free BitTorrent software allows you
to securely and quickly download TV shows, music,
movies and PC games on demand
• Publishing your own films, music videos, and various
media content is another service that BitTorrent offers to
showcase your work on a global scale.
• Downloads from BitTorrent are compatible with select
home entertainment devices for viewing TV shows.
Productivity Applications
• SurveyMonkey

• Company Name : SurveyMonkey

• URL : www.surveymonkey.com
• Location : Portland, Oregon; Menlo Park, California
• Founded : 1999
• Employees :-
• Revenue Model : Service packages
• Fees : Basic: free; Monthly Pro: $19.95 per month
and $0.05 for each overage; Annual Pro: $200
per year
• Tagline : Because knowledge is everything
Productivity Applications
• SurveyMonkey
• SurveyMonkey offers an effective tool for creating online
surveys.
• User are able to customize and design their surveys by
choosing from numerous question options and are
provided the option to require answers to any question,
control the flow with custom skip logic, and randomize
answer choices to eliminate bias.
• SurveyMonkey offers creative control over the
appearance of the surveys, allows users to upload logos
for brand recognition, determine the collection method,
send a survey invitation, track and manage results and
download summarises.
RSS
• RSS, or Really Simple Syndication is the name pf the
technology and also the name of just one of the
technology providers.
• An RSS features on a blog or web site allows you to sign
up and automatically get notified whenever there is an
update to site everyday checking to see if new content
has been poster, RSS notifies you when it has.
RSS
• Social Media tools for RSS application are as follows:-
• PingShot
• Atom
RSS
• PingShot

• Company Name : PingShot

• URL : www.feedburner.com
• Location : Chicago, Illinois
• Founded : 2005
• Employees : 20000
• Revenue Model : Advertising and premium subscriptions
• Fees : Basic: free;
• Tagline : Trigger faster updates for subscribers
RSS
• PingShot
• PingShot is a service of Feedburner that quickly updates
your feeds in the widest variety of places,
• The PingShot logarithm detects whether your feeds are
podcast or nonpodcast and sends out the updates
accordingly.
• In general, feeds allow readers to subscribe to receive
update content for a website.
RSS
• PingShot

• Company Name : PingShot

• URL : www.feedburner.com
• Location : Chicago, Illinois
• Founded : 2005
• Employees : 20000
• Revenue Model : Advertising and premium subscriptions
• Fees : Basic: free;
• Tagline : Trigger faster updates for subscribers
RSS
• PingShot
• PingShot is a service of Feedburner that quickly updates
your feeds in the widest variety of places,
• The PingShot logarithm detects whether your feeds are
podcast or nonpodcast and sends out the updates
accordingly.
• In general, feeds allow readers to subscribe to receive
update content for a website.
RSS
• Atom

• Company Name : Atom

• URL : www.atomenabled.org
RSS
• Atom
• Atom is an XML web content and metadata syndication
format developed to deliver dynamic content to a vast
audience without the viewer having to visit each site
individually.
• The user subscribes to a feed and receives consistently
updated information.
• Atom is designed to be a universal publishing standard for
personal content and weblogs.