Make This Document Your Own

Brand the Document with Your Logo

Step 2: Replace Our Placeholder Logo on the Title Slide with

Your Own Logo
•Select View > Master > Slide Master
•Right click on the placeholder logo on the title slide (2nd slide), select
“Change Picture”, then navigate to the image you want to include and
insert it.

 

1
Make This Document Your Own
Brand the Document with Your Product Names

Step 3: Update our Products to Match Yours on Slide 24

•If you refer to our products by their original names, you can skip this
step
•If you have white-labeled our SwIPe and/or iProcess applications,
make sure to change out our product logos to match yours and
update the text on this slide, as well as slide 23, to match your
products.

2
 Make This Document Your Own
Remove Unwanted Slides & Save Your Document
Step 3: Remove Any Unwanted Slides
•Along the left hand side you will see thumbnails of each slide; the one
that is selected is highlighted in orange around it.
•If you decide to delete any slides, simply click on that slide’s thumbnail
and either hit the delete key on your keyboard or right click and select
“Delete slide”
•Don’t forget to delete the “Make This Document Your Own” slides!
Step 4: Save your Document
•Once you have branded your document, deleted unwanted slides
and made any additional changes, you can save the document.
•We recommend saving the document as a PDF file so your
merchants can reference the document without having to view it as a
PowerPoint presentation.
•To save, select File > Save As > name your file > select PDF > Save
3
 EMV Overview
Get Familiar with EMV & Our Plans to Support it
 EMV 101
Understanding the Basics of EMV Technology

Get to Know the Chip

 What is EMV?
Understanding EMV & the Technology that Powers EMV Cards

EMV, which stands for Europay, MasterCard and Visa, is the technology behind that tiny microchip that’s showing up on new credit and debit
cards everywhere in the U.S. This tiny little chip has huge benefits when it comes to protecting against fraud for card-present transactions. It
offers better data security than magnetic stripe transactions and makes counterfeiting a card next to impossible.

Embedded Microchip

This microprocessor chip is Embedded Antenna

what turns the card into a
smart card and enables it to This antenna connects to the
communicate secure EMV embedded microchip and
transaction data to an EMV communicates the secure
terminal. EMV transaction data to a
point of sale terminal via NFC
Suzi Smith technology.

6

Understanding the 3 Ways EMV Payments Can Be Accepted
Contact EMV
Contact EMV payments require a customer
to put their EMV card into the slot of an
EMV terminal. While the card remains in the
terminal, the embedded chip and the
terminal communicate to verify the card is
real and to validate the cardholder’s
identity.

Suzi Smith
Suzi Smith
Ways to Accept EMV
Mobile EMV
Contactless EMV
Mobile EMV payments allow customers to upload
Contactless EMV payments allow customers
their EMV card credentials onto their mobile
to tap their card against the EMV terminal,
phone. Then, when it’s time for payment, a
enabling the terminal to communicate with
customer can tap their phone against the terminal,
the card’s embedded antenna via NFC
which then communicates with the phone’s
technology while still using the EMV security
antenna via NFC technology, while still using the
standards.
EMV security standards.
Suzi Smith
 Suzi Smith

7
 EMV Chip & PIN
Understanding How EMV Authenticates the Cardholder

The EMV card and EMV terminal communicate and work to negotiate the highest level of security available to
determine if a PIN or signature will be required for the Contact EMV payment.

Chip & PIN Chip & Signature

The EMV terminal requires the customer to The EMV terminal prompts and requires the
enter their PIN to verify their identity. customer to sign for the transaction.

+ +
Suzi Smith

Suzi Smith
8
 What Happens When an EMV Transaction is Processed?
Understanding the Steps and Key Players Involved in Processing an EMV Credit Card Transaction

Su zi
Smi
th
Suzi Smith

EMV Cardholder EMV Terminal EMV-Ready Merchant EMV Certified Payment Gateway EMV-Ready Issuing Bank
 Key Players in Processing an EMV Transaction

EMV Cardholder EMV Terminal EMV-Ready Merchant

An EMV cardholder is An EMV terminal is the POS An EMV-ready merchant has a
someone who has obtained hardware that communicates compatible EMV-enabled terminal
Suz
i Smi
an EMV credit or debit card with the cardholder’s EMV in their store and can start accepting
th

from a card issuing bank and card, specifically the embedded EMV payments from their
is ready to start using it to chip or antenna on the card. customers (cardholders) for the

Suzi Smith
make purchases. goods or services they sell.
This is Joe
This is Suzi

EMV-Ready Payment Gateway EMV-Ready Issuing Bank (Cardholder Bank)

The EMV-ready payment gateway securely The EMV-ready issuing bank issues EMV credit cards to
transmits the EMV transaction data and consumers like Suzi. They are responsible for decrypting the
one-time cryptogram to issuing bank. EMV transaction data and one-time cryptogram, authorizing
Joe’s EMV Certified the transaction and sending back their response via a new
Payment Gateway Suzi’s EMV-Ready one-time cryptogram with the transaction authorization.
Account Issuing Bank

10
 Contact EMV Transaction Flow
1. Suzi the EMV Cardholder
Purchases a Red Widget
While Suzi is shopping in her town, she spots the perfect
red widget while passing by Joe’s Widget Shop and
decides to stop in and buy it. Suzi is able to make an
EMV payment for the widget, since Joe’s shop is EMV
ready. Suzi makes a contact EMV payment and initiates
the transaction by placing her card in the terminal’s slot.
We Accept
Suzi Smith
2. The EMV Terminal Verifies the Card’s Authenticity
There are a few different ways this can happen, depending on whether
it’s a contact EMV, contactless EMV or mobile EMV transaction.
For Contact EMV For Contactless EMV
(and in Suzi’s Case) & Mobile EMV
The card is placed into the slot on the The user taps the card or mobile phone,
terminal and remains there while the and using NFC technology it communicates
terminal verifies the card is real and with the terminal. The same EMV security
validates the cardholder identity. The standards used for contact EMV purchases
terminal will ask for the cardholder’s PIN are employed to verify the card is real and
or signature depending on the issuer’s to validate the cardholder identity.
verification method.
✔
✔

Suzi Smith
 Suzi Smith
 S uzi Sm ith
S uzi Sm ith
11
 3. EMV Transaction Data is Prepared
& One-Time Cryptogram is Created
Once Suzi’s card has been verified and her identity has
been validated, the terminal and the card work to
prepare the EMV transaction data and create a one-
time cryptogram that is only valid for this specific
transaction.
4. EMV Transaction Data & One-Time Cryptogram
✔ ✔ are Sent to the Payment Gateway
The gateway receives the EMV transaction data and one-time
Suzi Smith
+ = cryptogram and securely transmits them to Suzi’s issuing bank.
Suzi Smith


Joe’s EMV Certified Suzi’s EMV-Ready
Payment Gateway Issuing Bank
Account

12
5. The Issuing Bank Decrypts the EMV Transaction
Data & One-Time Cryptogram
After Suzi’s issuing bank receives the transaction data, it works to
decrypt the EMV transaction data and one-time cryptogram. Now
the bank has all the information it needs and can authorize the
transaction.

+ = ✔
Transaction
6. The Issuing Bank Creates a New One-Time
Cryptogram to Send Its Response
authorized
Suzi’s EMV-Ready Suzi’s issuing bank now needs to communicate the
Issuing Bank transaction authorization back to the EMV terminal
and creates a new one-time cryptogram to do this.

✔
Transaction 
authorized

13
 7. The Issuing Bank Sends the New One-
Time Cryptogram to the Payment Gateway
Suzi’s issuing bank sends the new one-time cryptogram with
the transaction authorization back to the payment gateway.

 8. The New One-Time Cryptogram with the

Suzi’s EMV-Ready Joe’s EMV Certified Issuer’s Response is Passed Along to the EMV
Issuing Bank Payment Gateway Account
Terminal
Once the payment gateway receives the new one-time
cryptogram, it passes it along to the EMV terminal. From there
the EMV terminal decrypts and displays the issuer’s response,
which in this case is an approval.

✔
 
Joe’s EMV Certified

Suzi Smith
Payment Gateway Account

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What Do Merchants Need To Know About the EMV Liability Shift?
Understanding the Liability Shift and the Steps to Take to Avoid Liability

October 1st Deadline EMV Liability Shift Rules EMV Adoption Tips to Avoid Liability
 October 1st 2015 Deadline
Understanding How this Deadline Affects the Liability Shift

Liability Shift

After October 1, 2015, if a fraudulent

transaction occurs, the liability belongs to
whichever party has not yet adopted EMV Card Present Transactions Only
chip technology. This means that the
issuing bank or merchant could end up
being financially responsible for the The transition toward EMV
fraudulent transaction if they aren’t EMV technology and the liability shift
ready. only affects merchants who process
card present transactions. Online
transactions, on the other hand, are
not directly affected by EMV
technology or the liability shift.

16
 Scenario 1 Scenario 2 Scenario 3
A traditional magnetic stripe card is A chip card is used at a traditional A chip card is used at a chip-enabled
swiped by the customer at a magnetic magnetic stripe only terminal. terminal.
stripe terminal.

In this case, neither the issuing bank nor the
merchant is EMV-ready. If the purchase is a
fraudulent transaction, the merchant is generally
not liable, just like today.
In this case, the issuing bank is EMV-ready but the
merchant is not. If the purchase is a fraudulent
transaction, the merchant is generally liable, since the
issuer has made the investment to upgrade to chip
technology and the merchant has not.
In this case, the issuing bank and the merchant are
both EMV-ready. If the purchase is a fraudulent
transaction, the issuer will continue to bear the
responsibility of the fraudulent activity, as they do
currently.

Joe the Merchant Issuing Bank Joe the Merchant EMV Capable Joe the Merchant EMV-Ready
Issuing Bank is EMV-Ready Issuing Bank

1. ”Understanding the 2015 U.S. Fraud Liability Shifts,” emv-connection.com, May 2015, http://www.emv-connection.com/downloads/2015/05/EMF-Liability-Shift-Document-FINAL5-052715.pdf
17
 EMV Liability Shift Rules & Scenarios

1. ”The EMV Liability Shift—and What It Means for Your Business," discovernetwork.com, accessed September 28,
2015, https://www.discovernetwork.com/chip-card/images/EMV%20Fraud%20Liability%20Shift%20Overview.pdf
18
 EMV Liability Shift Rules & Scenarios—The Exceptions

Fuel & ATM Transactions Card-Not-Present Transactions

Liability for automated fuel dispensers and ATM The liability shift doesn’t apply to card-not-present
transactions doesn’t shift until October 2017. transactions. In these cases, the liability remains
subject to existing liability and chargeback rules.

1. ”Understanding the 2015 U.S. Fraud Liability Shifts,” emv-connection.com, May 2015, http://www.emv-connection.com/downloads/2015/05/EMF-Liability-Shift-Document-FINAL5-052715.pdf 19
 EMV Adoption
What is the Expected Adoption Rate of EMV? 1

Merchants

By the end of 2015, it’s expected

Issuing Banks that only about half of all US
merchants will have upgraded
By the end of 2015, it’s their terminals and will be EMV-
expected that the card ready, leaving a high likelihood
issuing banks will be taking that a high percentage of
the lead when it comes to merchants will be financially
EMV adoption. liable for fraudulent
transactions.

1. Shamas, Megan. “With EMV Chip Migration on Track, U.S. Payments Industry Looks Ahead to Mobile, eCommerce and Tokenization at Smart Card Alliance 2015 Payments Summit,” smartcardalliance.org,
http://www.smartcardalliance.org/with-emv-chip-migration-on-track-u-s-payments-industry-looks-ahead-to-mobile-ecommmerce-and-tokenization-at-smart-card-alliance-2015-payments-summit/. 20
 Steps Merchants Can Take to Avoid Liability
Stay on Track to Avoid Liability

Suzi Smith
Suzi Smith Suzi S mith

Stay One Step Ahead of Card Issuers Upgrade & Process Transactions
Card issuers already plan to have chip cards Using an EMV Compatible Device
in consumers’ hands by the end of 2015 and
Having an EMV compatible terminal is just
once consumers start using those cards,
the foundation for EMV; merchants will
merchants with non-EMV-ready terminals
actually need to process transactions using
will start taking on the liability.
EMV whenever possible to truly avoid
liability.

21
What is Our Plan to Support EMV?
Understanding Our Roadmap for EMV

Which Devices Will What Applications Which Processors

Be Supported? Will Be Supported? Will Be Supported?
EMV-Compatible Devices
Supported Devices Roadmap

EMV Value Device

We are in the process of evaluating and

testing several lower-cost EMV devices,
like the Magtek eDynamo.

EMV-Ready Encrypted USB Smart Terminal

Our EMV-Ready Encrypted USB Smart Terminal is the

Ingenico iPP320, which is ideal for retail environments
and will work seamlessly with our SwIPe application. It’s a
full-featured device that can process EMV chip and PIN,
magstripe and contactless NFC.

23
EMV Supported Applications
Supported Applications Roadmap

iProcess
Enhancements will be made to the
iProcess application to support EMV
transactions.

SwIPe Version 4.1

This update will be pushed to the SwIPe application,

which will enable merchants to remotely activate their
terminals so they can start accepting EMV
transactions with any EMV certified processor(s).

SwIPe Version 4.0

This upgrade to SwIPe lays the groundwork for the
new EMV-Ready Encrypted USB Smart Terminal.
Until EMV is fully supported, SwIPe 4.0 will provide
swipe functionality on the new device.

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EMV Certified Processors Roadmap
Processor Certification Roadmap

Vantiv & Paymentech Tampa

Q2 2016 will bring added support for

other popular processors including
Vantiv and Paymentech Tampa.

Global Payments East & First Data Omaha (In Progress)

Certifications with Global Payments East

and First Data Omaha are in progress and
are expected to be completed in Q1 2016.

Vital/TSYS (In Progress)

This certification is in progress and will

be the first EMV-certified processor on
our platform.

25
 EMV Road Map Summary
Timeline for EMV-Ready Software Applications, Devices & Processors

Software Application Upgrades EMV-Ready Software Applications EMV-Ready Software Applications EMV Certified Processor(s)
SwIPe Version 4.0 SwIPe Version 4.1 iProcess Added support for popular
processors including Vantiv
and Paymentech Tampa
EMV-Ready Devices EMV Certified Processor(s) EMV- Ready Devices
EMV-Ready Encrypted USB Smart Vital/TSYS EMV Value Device
Terminal
EMV Certified Processor(s)
Global East, First Data Omaha

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