Nike An American multinational corporation, founded as “BLUE RIBBON SPORTS "in the year

1964 it was officially named as “NIKE” on 30th May 1970, Nike is one of the most leading
brands which manufactures a high valued footwear's, sportswear's and other accessories
worldwide.

Mainly it focus on athletic related products but it also maintains the popularity in other casual
products For years, Nike has always been one of the icons when it comes to sports fashion because
of its high reputation and good product quality. Nike not only owns 48% of the athletics shoe market.
Nike enjoys the popularity of its brand name, which is recognized all over the world, its name
carries a trademark and thus it is illegal for others to violate upon the Nike Brand.
FOOTWEAR SNEAKERS, RUNNING SHOES, GYM AND
TRAINING SHOES

CLUB GEARS NATIONAL TEAMS SPONSORS GEAR

CLOTHING APPARELS MEN AND WOMEN FASHION

WALLETS AND BAGS, FRAGRANCES, WATCHES

ACCESSORIES

MARKETING MIX
Nike has got an effective social
media strategy that has helped it
reach millions of fans and followers
globally. Social media has added
impact to marketing and become the
favorite venue of brands for the
low cost access to a large customer
base it offers. Nike’s social media
strategy and its creative
execution can be worth following
for other brands.
FACEBOOK: There are more than 29 million
followers of Nike on Facebook alone. The photos and
videos are related to Nike products and marketing
campaigns and several of them relate to the events
sponsored around the world by Nike.
TWITTER: Nike and Nike.com are two twitter
accounts related to Nike on Twitter with 7.2million and
4.45 million followers each respectively.
INSTAGRAM:This is one of the most favorite social
media platforms of the fashion brands. There are more
than 74.5 million followers of Nike on Instagram alone.
PINTEREST:There are several accounts in the name
on Nike on Pinterest and particularly Nike women has
the highest number of followers; around 205 K.
YOUTUBE: YouTube is a video sharing platform with
features for sharing, commenting and liking videos. In
its main account, Nike has uploaded 275 videos and has
more than 671 thousand followers.
 NIKE PROMOTIONAL AND
Nike’s Personal Selling:
Nike’s personal selling efforts typically happen in stores.
Store personnel are trained to provide assistance to customers.
These personnel are expected to know more about the
company’s products, and to persuade consumers to buy these
products.
Direct Marketing:
Nike Inc. uses direct marketing to promote new products to
target markets. Direct marketing contributes to Nike’s
competitiveness through customer loyalty.
MARKETING MIX
Public Relations at Nike
Nike Inc. uses public relations in marketing communications.
The company applies public relations by sponsoring sports
events and similar activities, and uses these activities to
communicate to target customers regarding what the
business does to address relevant social issues.
Sales Promotions:
Nike’s sales promotions are usually in the form of special
offers given to target customers. The company uses sales
promotions to motivate new customers by giving additional
benefits, such as the savings they can make by purchasing
when discounts or special offers are applied.
Nike featured Colin
Kaepernick in their
campaign after his kneeling
protests against police
But, other than building a
brutality before NFL games. Nike’s official
positive brand image The
South African hashtag #justdoit is also
brand is known to send strong
athlete Caster Semenya is the one accompanying the
social and political
one of the protagonists of newest ad. Since the 24th
statements and take a side in
Dream crazier, in the midst of February, the release of
some very talked about
of her case against the the commercial, the phrase
situations.
International Association of was mentioned over 15 000
Athletics Federation 02 times.
(IAAF)
01 03
 APPROACH
Tiger Woods & Rory McIlroy on The Tonight Show. The show
was heavily marketed as the first time the two had appeared
together on a talk show. It was even trumpeted on ESPN.
Michael Jordan & Roger Federer at the U.S. Open.

• Federer was wearing the Air Jordan shoe

technology and, of course, the announcers
hyped the new shoe while panning to Jordan
in the crowd.
• The post-match interviews for the next
three matches continued to promote the new
shoe, resulting in incredible endorsement
with far greater reach than any commercial.