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Philippines: Electrical Power Systems

U.S. Commercial Service


U.S. Embassy Manila, Philippines

www.buyusa.gov/philippines
Industry Overview
• Electric Power Industry Reform Act of 2001 paved the
way for restructuring the country’s power generation,
transmission, distribution and supply of power.
– On-going sale of generation and transmission
facilities, launch of the Wholesale Electricity Spot
Market (WESM)
• As Mirant leaves, new players are coming in
• Additional Capacities needed particularly in Mindanao
• Overall goal: Achieve Energy Independence

Philippine Electrical Power Systems


Market Trends
• Power demand continues to increase
• Power plant owners looking to expand, rehabilitate
or upgrade existing facilities.
• 10-year, $850 million Transmission Development
Plan
• On-going efforts to reduce system losses and
improve efficiency of distribution utilities
• Opportunities in the remote, off-grid areas

Philippine Electrical Power Systems


Best Sales Prospects & Buyers
• Best sales prospects are:
– Consumables (switchgears, circuit breakers, controls,
connectors, wires and cables, transformers, batteries,
generators)
– Energy Efficiency Technologies
– Transmission / Distribution Lines and Hardware
– Systems Loss Reduction Technologies
• Buyers:
– Independent Power Producers (IPPs) and National Power
Corporation (NPC)
– Electric Cooperatives / Distribution Utilities (DUs)
– National Transmission Company (TransCo)

Philippine Electrical Power Systems


Market Entry
• Seek local representation, especially to secure
supplier accreditation, follow up on bid
opportunities and trade lead updates
• U.S. products generally perceived as high quality
and U.S. brands enjoy top-of-mind advantage.
• Conduct product demonstrations and technical
seminars to drum up awareness
• “Designer-driven” and “Price-driven” Market

Philippine Electrical Power Systems


Market Challenges
• Delays in privatization process
• Threat of fake products
• Price sensitivity of the market
• Red tape

Philippine Electrical Power Systems


Local & Regional Events
• Power Trends 2007 – September
http://powertrends.leverageinternational.com/index
.html

• Institute of Integrated Electrical Engineers


(IIEE) Annual Convention
http://national.iiee.org.ph/

• PowerGen Asia (Bangkok) – September 2007


www.powergenasia.com

Philippine Electrical Power Systems


Thank you &
See you in the Philippines!

Edu M. Niala Jr. Judy Reinke


Edu.Niala@mail.doc.gov Judy.Reinke@mail.doc.gov
Commercial Specialist Commercial Counselor

U.S. Commercial Service


U.S. Embassy Manila, Philippines

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