CLEANING

SOLUTION – TOUCH
N VANISH

Submitted by:
Team 1
CONCEPT DEVELOPMENT
 Product Name : Touch n Vanish
 It is a solution which is going to help in
cleaning the copies .
 All staff receives comprehensive
training on how to carry out their
responsibilities.
 We launched our product in Andhra
Pradesh, India
CONTI…
 The process for using this solution is to spray the
solution over the pages .
 It contains 500ml per bottle which cleans 15
copies at once that are fully used
MARKETING MIX:
 PRODUCT:-Cleaning Solution consists of
isopropanol, propylene glycol ether and vinegar
that really go to work on the ink and make the
difference.
 unique features and benefits the product has to
offer.
 PRICE:-price of the product as 70/- rs .
CONTI…
 PLACE:- The product is available in general
book stores, whole seller’s stores and retail
stores so it reaches to the customer when
required in Andhra Pradesh.
 PROMOTION:-We use pull strategy, in pull we
can attract customer by advertising and
exhibition and other tools
CONTI…
 PEOPLE:- need to train and motivate the people to
do their job.
 People may also refer to the customers who will
need to buy.
 for our product people include starting from the
product manger to the end user of the product
CONTI…
 PACKAGING:-Packaging refers to
the way our product or service
appears from the outside.
 The solution is contained in a spray
bottle which can spray the solution on
the pages easily.
 POSITIONING:-What would we have
to do in every customer interaction to
get our customers to think and talk
about in that specific way?
PRODUCT DESIGN
ORGANIZATION STRUCTURE-
 Product manager- mou mukherjee
 Marketing manager- erra divya
 Promotion executive- manish singh
 Budgeting head-manish mishra
 Market Evaluator- gyanesh dixit
PROMOTION MIX-
 Advertising-print media like journal
newspaper magazine and other print add and
electronic media .
 Events and experiences-trade fair or in
paper factory , increase the awareness in the
market.
 Public relation and publicity:-publicity is
very important for making the image of the
product into the mind of consumer
CONTI…
 Direct marketing-mail they can send their
specification for their product, quality
parameters and benefits of that product
telephone, fax, e-mail, or internet far
communicate directly with customer.
 Interacting marketing
 World of mouth marketing
 Personal selling
 Meeting and events
BUDGETING ESTIMATED
 No. of units produced – 10,000 units
 Investment- Rs 1,50,000
 Distribution – Rs 75,000
 Promotion-
 Advertisement- Rs 70,000
 Direct marketing-Rs 35,000
 Event & Exhibition- Rs20,000
 Online Marketing- Rs 50,000
 Packaging- Rs 1,00,000
 Profit margin- Rs 2,00,000
 Total – Rs 7,00,000
EVALUATION OF
PERFORMANCE:
 The Business Performance Evaluation, It is an one
time health check for entire business processes
where we ensure the adequacy of MIS reports,
identify the Critical Success Factors & Key
performance Indicators that ensures organizational
goals are met consistently, effectively, and
efficiently.
CONTI…
 After the product has been launched in the
market and been used by the customers,
market research has been done for knowing
the customer feedback. According the report
generated, we found that the customers are
requiring the product at cheaper price for
which they are getting now.
 With comprehensive evaluation and reporting
we strengthen the decision support system,
suggest cost control measures and practicable
ways of managing performance.