Trendspotting

I just remember I wanted to make my

own dynasty and not keep following
trends. I wanted to make my own. –
Big Sean
How to spot a trend?

on a one ½ sheet of Paper reflect on the questions about trends spotting. Answer
the following questions in not more than three sentences.
1. When you identify a trend, what might have caused this trend to start?
2. How long will it probably last?
3. What effects will it probably have?
4. Can you adapt to fit this trend?
A trend is a sequential patterns of change in
recorded data which can be measured at least
two points overtime.

- Adam Gordon
Being able to predict a trend is a
valued skill for the global citizen.

Projecting trends
When a trend is identified the logical next
step is to ask, “ Where is this trend heading in
the future?”
Drivers, Enablers, Friction and
Blocker.
The forces of change behind a trend is
called change drivers that makes change
what they are. While change drivers are
is a power for change , an empowering
influence (enablers) is a component that
advances and encourage driver.
Friction is the resistance to change that occurs
naturally and inevitably due to learned habits of
seeing and doing things.

Blockers may take the form of new law, politicking,

street protest and other factors. They occur when
people try to stop change or delay it.
Change-driving or Blocking
Properties.

TECHNOLOGY
POWERFUL INDIVIDUALS AND POWERFUL
ORGANIZATIONS
IDEAS AND IDEOLOGIES
SOCIAL AND MORAL VALUES
Activity

Do a formal interview with company managers, entrepreneurs, and regular

employees, guided by the following questions:

1. Looking back over the last 10 years or so, what has changed in your
industry/company?
2. Similarly, what has changed in your own company or organization?
3. What do you think will happen next?
4. What trends do you expect to continue?
Elements/characteristics of a Trend

Existing Emerging
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
Summary of Key points

Trends facilitate social change and development

in societies.
Trends make huge impacts on the society
Identifying a trend helps us to plan ahead
effectively for the future.
Spotting a trend is trying to see the future in the
present
Being able to predict a Trend is a
valued skill for the global citizen.
Scanning for a trend demands Depth
and breadth of analysis
Trends have the capacity to make big
changes in our lives.
Trends are dynamics