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3. Establishing trust
Dr. Keerti Jain, NIIT University 07/22/2020 6
Questionnaire Modes
• Face-to-face interview
• Telephone survey
• Online Survey
▪ A crucial part of good research design concerns making sure that the
questionnaire design addresses the needs of the research.
▪ To put this another way; somehow we need to make sure that the questions
asked are the right ones.
▪ To move from your research aims to deciding what are the right questions
to put on a questionnaire is a key aspect that needs to be addressed by the
researcher.
▪ Unfortunately too many researchers complete the data collection before
they have given enough thought to the data analysis. This can lead to
inadequate data and inadequate inferences from the data, and can
disappoint and frustrate the researcher.
Dr. Keerti Jain, NIIT University 07/22/2020 12
Top 10 Do’s of Questionnaire Design
▪
Dr. Keerti Jain, NIIT University 07/22/2020 16
Top 10 Don’ts of Questionnaire Design
Of course you can also use the various online questionnaire services, such as:
▪ Probably the most well known name in the realm of online survey tools,
Survey Monkey is an obvious contender.
▪ Typeform is a creative survey creation tool, this oozes style, with a beautiful design
and decent capabilities even in the free version.
▪ Google Forms is another useful tool by Google.
▪ Zoho Survey is another decent free survey creator offering.
▪ Survey Gizmo creates some good looking surveys, with a limited free version
hidden towards the bottom of their pricing page.
▪ Survey Planet free use offering is up there with the other offerings. But the biggest
caveat is that only Pro version can export to excel.
I. Selection Categories
• Scales are always relative to respondent’s experience
• Scale should allow for maximum variability
• Use a balanced scale
• Be careful about responses of ‘neutral’ or ‘no opinion’ versus
‘don’t know’
• Use item-in-a-series response categories carefully
• Place response categories vertically
Dr. Keerti Jain, NIIT University 07/22/2020 24
Principles of Writing Questions...
IV. Question wording should ensure that every respondent will be answering the
same thing, so avoid:
• Ambiguous wording or wording that means different things to different
respondents.
• Using terms for which the definition can vary. (If it is unavoidable, provide
the respondent with a definition.)
• Being ambiguous about the time period the respondent should consider
• Asking complex questions (double-barreled)
Do Don’t
▪ Use simple wording ▪ Be vague