Cultural Differences

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 Anam Fatima 123
Group Members
Eesha Rehman 132

Asma Toor 142

Rabbia Chaudhary 150

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What is Culture?
• The learned distinctive way of
life of a society
• systems of knowledge shared
by a relatively large group of
people
• collective programming of the
mind that distinguishes the
members of one group or
category of people from
another.

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Aspects of Culture

• Dressing
• Language
• Symbols
• Norms
• Values
• Rituals
• Food
• Art

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Cultural Differences among
Countries

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United Arab Emirates (UAE)

ADD A FOOTER 6
Cultural Traits
• Language
• Religion
• Social Customs
 Meeting and Greeting
 Communication Style
 Personal Space
 Dining & Food
 Taboos

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Cultural Traits
Business Culture
• Dress Code
• Titles
• Business Cards
• Meetings
• Negotiating
• Management

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Business Example

An American phone company wanted to promote its services to the United

Arab Emirates. The visual of the poster they created showed a businessman
holding his phone, sitting at his desk, feet on the table, the soles of his shoes
well in sight. The problem is that shoes are considered in Islam as an
unsuitable object and therefore totally degraded the brand image of this
company

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CHINA

ADD A FOOTER 10
Cultural Traits

• Language
• Religion
• Social Customs
 Meeting and Greeting
 Communication Style
 Personal Space
 Dining & Food
 Taboos

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Cultural Traits
Business Culture
• Dress Code
• Titles
• Business Cards
• Meetings
• Negotiating
• Management

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Business Examples

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Saudi Arabia

ADD A FOOTER 14
Cultural Traits

• Language
• Religion
• Social Customs
 Meeting and Greeting
 Communication Style
 Personal Space
 Dining & Food
 Taboos

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Cultural Traits
Business Culture
• Dress Code
• Titles
• Business Cards
• Meetings
• Negotiating
• Management

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Business Example

For the World Cup in 1994 Heineken had the nice idea to show
the flags of the participating countries on the inside of the bottle
caps. This produced glowing protests from Saudi Arabia because
their the flag contains a religious verse. The association with
alcohol was not appreciated and brought the Dutch brewer bad
publicity.

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Germany

ADD A FOOTER 18
Cultural Traits

The most important German cultural

standards are:
• Focus on the task
• Value of structures and rules
• Reliability and avoidance of
uncertainty
• Punctuality
• Separation of private and public
spheres
• Directness of communication

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Cultural Traits

• Dressing
• Body language
• Addressing colleagues
• Meeting / Office hours
• Management style
• Decision Making

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Business Examples

• Vicks VapoRub
• Puffs
• Clairol - Mist Stick” (hair curler
• UPS- United Parcel Service
• Walmart

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Japan

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Cultural Traits

• Meeting and greeting

• Body Language
• Silence is Preferred
• Politeness
• Meetings are not for brainstorming or
decisions.
• Group Solidarity is Paramount

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Cultural Traits

• Business Cards
• Age Equals Seniority
• Decision making
• Privacy
• Relationship-Centered

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Business Examples

• Cakeron
• Avon
• eBay
• Salem cigarettes
•  Walmart
• Pampers

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India

ADD A FOOTER 26
Cultural Traits

• Decision making
• Business cards
• Third party introductions
• Respecting elders
• Time keeping and punctuality

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Cultural Traits

• Meeting and discussions

• Communication
• Negotiations
• Dining culture
• Body language

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Business Examples

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