BUSINESS

INTELLIGENCE

LIZA N. ANTOLIN, MBA

 BUSINESS INTELLIGENCE
DATA GATHERING/
STRATEGIES STORAGE
Data
Business information
methods KNO W L E D G E
processes
decisions
TECHNOLOGIES
 BUSINESS INTELLIGENCE
STRATEGIES Data
MANAGEMENT
methods
Business information
E
KN O W L E D G
processes
decisions
TECHNOLOGIES
DEFINITION:
• Comprises the strategies and technologies
used by enterprises for the data analysis of 
business information
• provide historical, current, and predictive
views of business operations.
• as systems that combine
• Data gathering
• Data storage
• Knowledge management
 FUNCTIONS OF BUSINESS
INTELLIGENCE
includes
1. reporting, 
2. online analytical processing, 
3. analytics, 
4. data mining, 
5. process mining, 
6. complex event processing, 
7. business performance management, 
8. benchmarking, 
9. text mining, 
10.predictive analytics, and 
11.prescriptive analytics.
 FUNCTIONS OF BUSINESS
INTELLIGENCE
 handle large amounts of structured and sometimes
unstructured data to help identify, develop, and
otherwise create new strategic 
business opportunities.
 aim to allow for the easy interpretation of these 
big data
 Identifying new opportunities and implementing an
effective strategy based on insights can provide 
businesses with a competitive market advantage and
long-term stability.
 FUNCTIONS OF BUSINESS
INTELLIGENCE
 used by enterprises to support a wide range of
business decisions ranging from operational to
strategic.
 empower organizations to gain insight into
new markets, to assess demand and suitability
of products and services for different market
segments, and to gauge the impact of
marketing efforts
 ELEMENTS OF BI
• Multidimensional aggregation and allocation
• Denormalization, tagging, and standardization
• Realtime reporting with analytical alert
• A method of interfacing with unstructured data sources
• Group consolidation, budgeting, and rolling forecasts
• Statistical inference and probabilistic simulation
• Key performance indicators optimization
• Version control and process management
• Open item management
• earliest known use of the term business
intelligence is in
• Richard Millar
Devens' Cyclopædia of
Commercial and Business
Anecdotes
• Richard Millar Devens' Cyclopædia of Commercial and
Business Anecdotes
 used the term to describe how the banker gained
profit by receiving and acting upon information
about his environment.
 Hans Peter Luhn, a researcher at IBM
definition of intelligence:
"the ability to apprehend the interrelationships of
presented facts in such a way as to guide action towards a
desired goal."
1989, Howard Dresner -proposed business
intelligence as an umbrella term to describe
"concepts and methods to improve business
decision making by using fact-based support
systems."
late 1990s that this usage was widespread
• Measurement: creating KPI (Key Performance
Indicators) based on historic data
• Identify and set benchmarks for varied
processes.
• With BI systems organizations can identify
market trends and spot business problems
that need to be addressed.
• BI helps on data visualization that enhances
the data quality and thereby the quality of
decision making
• BI systems can be used not just by enterprises
but SME (Small and Medium Enterprises)
 BUSINESS INTELLIGENCE APPLICATION
• Performance metrics and benchmarking inform
business leaders of progress towards business goals
(business process management).
• Analytics quantify processes for a business to arrive at
optimal decisions, and to perform business knowledge
discovery. Analytics may variously involve data
mining, process mining, statistical analysis, predictive
analytics, predictive modeling, business process
modeling, data lineage, complex event processing,
and prescriptive analytics.
 BUSINESS INTELLIGENCE APPLICATION

• Business reporting can use BI data to inform

strategy. Business reporting may involve data
visualization, executive information system,
and/or OLAP
• BI can facilitate collaboration both inside and
outside the business by enabling data
sharing and electronic data interchange
 BUSINESS INTELLIGENCE APPLICATION

• Knowledge management is concerned with

the creation, distribution, use, and
management of business intelligence, and of
business knowledge in general. Knowledge
management leads to learning
management and regulatory compliance.
 How Business Intelligence systems are
implemented?
1. Raw Data from corporate databases is
extracted. The data could be spread across
multiple systems heterogeneous systems.
2. The data is cleaned and transformed into the
data warehouse. The table can be linked, and data
cubes are formed.
3. Using BI system the user can ask quires,
request ad-hoc reports or conduct any other
analysis.
Examples of Business Intelligence System
used in Practice
 BUSINESS INTELLIGENCE USERS
1. THE PROFESSIONAL 2. THE IT USERS
DATA ANALYSTS BI plays a dominant role
They are statisticians in maintaining the BI
who always needs to infrastructure.
drill deep down into
data. BI system helps
them to get fresh
insights to develop
unique business
strategies.
 BUSINESS INTELLIGENCE USERS
3. THE HEAD OF THE 4. The Business Users"
COMPANY
• Casual business intelligence
to increase the profit of
user
their business by
• The power user.
improving operational
 power user has the capability
efficiency in their of working with complex
business. data sets, while the casual
user need will make him use
dashboards to evaluate
predefined sets of data.
 Advantages of Business Intelligence

1. Boost productivity
2. To improve visibility
3. Fix Accountability
4. It gives a bird's eye view
5. It streamlines business processes
6. It allows for easy analytics
 Disadvantages of Business Intelligence

1. Costly
2. Complexity
3. Limited use
4. Time Consuming Implementation
 Trends in Business Intelligence

• Data governance 
• Explainable AI 
• Data Quality Management (DQM) 
• Collaborative BI
• Embedded BI
• Cloud Analytics
Examples of Business Intelligence
Software Solutions
1. SISENSE- is a business intelligence platform that
lets users join, analyze, and picture out
information they require to make better and more
intelligent business decisions and craft workable
plans and strategies.
2. LOOKER
is a data platform with insights for every department. It’s a data-
discovery app that provides an intuitive approach to data
exploration. It offers a web-based interface that business users
can utilize to tap into the expertise of their data analytics team.
 3. Wyn Enterprise is a browser-based, self-service business
intelligence software that offers powerful features like data
visualization and online document design. 
4. ZOLO ANALYTICS- is the data analytics app in the Zoho software family. It was
formerly known as Zoho Reports, which was re-engineered into a more robust cloud-
hosted platform that comes complete with online reporting, drill-down analytics, and
self-service business intelligence. The software is designed to process big data, track
KPIs, identify trends, and discover insights.
5. Qualtrics Research Core overview  is easy-to-use enterprise market research platform that can be
used for nearly any type of qualitative research. The platform uses machine learning and artificial
intelligence to help analyze survey data.
Developed by Connexica, CXAIR Platform is designed to consolidate disconnected,
unstructured data sets into a single information asset that you can use for more accurate
reporting. The software arranges data in structured indexes and uses Apache Lucene search
engine technology to make retrieval faster.
7. ActiveBatch is primarily a workflow automation software
designed for businesses that want to automate IT workflows
and business processes. However, the solution made it to our
list thanks to its robust business intelligence and analytics
module. This provides powerful tools that help businesses
pinpoint, track, and manage IT workflows and systems with
confidence. 
8. YELLOWFIN is a BI and analytics software built to speed up the process of providing
you with actionable insights and data-driven forecasts on your business’ performance.
The software offers three main tools – Assisted Insights for automatically giving you the
“why,” Yellowfin Signals, which instantly notifies you if changes happen, and Yellowfin
Stories, which provides narratives and context that you can share.
9. Periscope Data provides an intuitive yet powerful user interface for data analysis
and visualization. The platform allows teams to connect to data sources in the cloud
and perform analysis in minutes. Users can also explore data through easy-to-
understand models. The software lets you build cloud data pipelines and collect all
your organization’s data into a single space. You can enjoy faster query run times and
lower costs through flexible view scheduling options. You’ll get to choose exactly
when your data is refreshed.
Business intelligence software ReportPlus is a self-service data visualization tool built for
enterprises. With options for on-premise or private cloud deployment, it’s designed for
accessibility and ease of use, allowing users to create, edit, and share their dashboards
within a few clicks without IT assistance. Its drag-and-drop functionality and fuss-free
touch-enabled swiping to switch, among a wide selection of visualization types, make it
easy to create vivid visualizations on any device. On-the-go accessibility ensures that even
field employees are equipped with up to date and real-time information at all times.