THE STYLE OF

PROFESSIONAL WRITING
 •IT
OBJECTIVES BUILD
S
GOOD
 ACCORDING TO KITTY LOCKER
AND DONNA KIENZIER

It is reader-centered, emphasizes the

positive and uses bias-free
language.
 FIRST IS ADOPTING READER PERSPECTIVE

This “YOU-ATTITUDE”

IF I CAN ANSWER ANY OF YOUR QUERIES. I’M

PERFECTLY WILLING TO DO SO.

IF YOU HAVE ANY QIESTION. PLEASE ASK

 “PROTECT THE READER’S
EGO BY USING IMPERSONAL
EXPRESSIONS AND PASSIVE
VERBS TO AVOID PASSING
BLAME
The writer should give the reader exactly the information
that he or she has requested or needs.

This information should also be arranged to meet the

reader’s needs, with helpful headings, captions and
labels, or lists so that the reader may easily find what he
or she needs.
 2 N D EMPHASIS OF BEING HOLISTIC

All information should be stated

positively but if there is bad news,
you must deliver it in the readers
benefit.
 EXAMPLE OF NEGATIVE AND
POSITIVE WORDING

We do not rely to emails on weekends.

You may contact us via email at any

time from Monday to Friday.
But the emphasis also shifts from why the
request is being denied to what the reader
will gain if he or she completes the
requirements.
 3 R D IS USE BIAS-FREE LANGGUAGE

Chairman – Chairperson
Saleman – sales representative
Fireman - Firefighter