Scribd Logo
Hochladen

Willkommen bei Scribd!

  • Cash Cows: Segment Attractiveness

    Hochgeladen von

    turple
    7 Ansichten3 Seiten
    This document summarizes the results of segmenting potential target markets for a personal finance management (PFM) platform. Three key segments are identified: 1. Asset Management Companies (AMCs), which have over 47 million existing customers and distributors to help drive platform usage. 2. Cooperative/small banks, which have over 200 million users but do not currently offer online PFM. The platform could integrate with these banks to provide paperless and easy financial processes. 3. Human resource management systems (HRMS), which have over 38 million users but financial literacy is low. Integrating PFM into payroll software could help address this issue.

    Originalbeschreibung:

    Originaltitel

    PPT_segmentation.pptx

    Copyright

    © © All Rights Reserved

    Verfügbare Formate

    PPTX, PDF, TXT oder online auf Scribd lesen

    Stufen Sie dieses Dokument als nützlich ein?

    Sind diese Inhalte unangemessen?

    Dieses Dokument melden
    This document summarizes the results of segmenting potential target markets for a personal finance management (PFM) platform. Three key segments are identified: 1. Asset Management Companies (AMCs), which have over 47 million existing customers and distributors to help drive platform usage. 2. Cooperative/small banks, which have over 200 million users but do not currently offer online PFM. The platform could integrate with these banks to provide paperless and easy financial processes. 3. Human resource management systems (HRMS), which have over 38 million users but financial literacy is low. Integrating PFM into payroll software could help address this issue.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    7 Ansichten3 Seiten

    Cash Cows: Segment Attractiveness

    Hochgeladen von

    turple
    This document summarizes the results of segmenting potential target markets for a personal finance management (PFM) platform. Three key segments are identified: 1. Asset Management Companies (AMCs), which have over 47 million existing customers and distributors to help drive platform usage. 2. Cooperative/small banks, which have over 200 million users but do not currently offer online PFM. The platform could integrate with these banks to provide paperless and easy financial processes. 3. Human resource management systems (HRMS), which have over 38 million users but financial literacy is low. Integrating PFM into payroll software could help address this issue.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 3

    Segm ent R eve

    CASH COWS

    AMCs

    MISFITS CONSERVATIV
    E

    Low High
    Segment Attractiveness
    AMC HRMS Co-operative/small banks

    More than 47 million folios and 38000000+ end users and 30+ Over 65+ urban co-operative
    83000 distributors complete HRMS solutions banks
    Indian co-operative banks are one
    Still an under-penetrated market 200+ payroll softwares catering to
    of the largest in world with over
    having huge potential SMEs and startups
    200 million users
    Users already interested in Company management/HR would Co-operative banks don’t offer
    personal finance management push usage for employee benefit online PFM(even Urban)
    Paperless and easy processes for
    AMCs and distributors will push Users are digitally literate, but
    entities which cant afford costly
    usage for their interests financial literacy is low
    central banking softwares
    Easy advisory options are not
    Distributors could enable
    Integrating into payroll software available for customers og small
    transactions for offline customers
    banks
    Parameters used
    Key parameters for segmentation

    Parameters Description

    Number of addressable customers


    Size of segment(users)

    How easy is it to deliver our product and drive usage


    Ease of integration(tech synergies)

    What is the B2B2C customer profie


    Member Capabilities

    How closely the Customer needs match our proposition


    Relevance(Business Synergies)

    Target Segments:

    1. AMCs- Offer only mutual fund platform for investors and distributors
    2. Co-operative/small Banks- Offer integrations for PFM(requested customizations)
    3. HRMS- Offer as integration in payroll software

    Das könnte Ihnen auch gefallen